To build customer loyalty, you should focus on your product recommendation emails. These emails give you a chance to connect with your customers on a deeper level and show that you’ve been paying attention to their tastes and shopping habits. But you’ve to think outside the box rather than just sending out random mail with a boring “Products recommended for you” subject line. What Are Product Recommendation Emails? A product recommendation email is a type of personalized marketing message sent to customers. It features tailored product suggestions based on their browsing behavior, purchase history, or preferences.  The goal of product recommendation emails is to engage the recipient with relevant, appealing products to increase the likelihood of making a purchase. These emails are commonly used by eCommerce businesses to enhance the customer experience, drive conversions, and foster loyalty.  How  Product Recommendation Emails Work Here’s a detailed breakdown of how these mails work: Personalization  Product recommendation emails aren’t one-size-fits-all. They leverage data from a customer’s online interactions, such as past purchases, product views, or items left in the cart, to suggest products that are relevant to their interests. The more personalized the recommendations, the more likely the customer is to engage with the email. Driving Sales and Cross-Selling Opportunities These emails are a powerful tool for driving sales by showing customers additional products they might not have considered. They can also boost cross-selling and upselling efforts.  For instance, if someone bought a pair of running shoes, the email might recommend running socks or performance gear that complements their purchase. By presenting curated options, businesses increase the average order value (AOV) and encourage repeat purchases. Utilizing Predictive Analytics Modern product recommendation emails often use predictive analytics to deliver suggestions even more effectively. Predictive algorithms analyze customer data, such as browsing patterns, past interactions, and popular trends, to predict what a customer may want next. This AI-driven personalization can make the recommendations feel more relevant and timely, leading to higher open rates, clicks, and conversions. Creating an Engaging Customer Journey These emails are strategically designed to keep customers engaged throughout their journey with a brand. They may include recommendations at various stages: after browsing products, post-purchase suggestions, or even to re-engage customers who haven’t interacted with the store for a while.  Enhanced User Experience Beyond just driving sales, recommendation emails contribute to a better overall user experience. Instead of the customer having to search through a large catalog of items, the email presents them with a carefully selected list of products that align with their tastes or needs. This saves time for the customer and makes their shopping experience more enjoyable. Boosting Engagement with Dynamic Content Product recommendation emails often incorporate dynamic content, which means the email updates itself with real-time product availability or new items based on the latest data. For example, if a product is out of stock or a new collection is released, the email content may adjust accordingly. T 5 Main Types of Product Recommendation Emails Below are detailed examples of different types of product recommendation emails and how to use them effectively in your eCommerce marketing strategy. Welcome Email A welcome email is the first interaction a new subscriber receives after joining your email list. It sets the tone for the relationship and introduces them to your brand. Including product recommendations in this email is an excellent way to immediately engage new customers and guide them toward exploring your offerings. You can highlight popular or best-selling items to spark interest, or – if available – use data from the subscriber’s browsing history to suggest personalized products. Additionally, offering a special discount or promotion on these recommended products can provide extra incentive for the customer to make a purchase. This combination of product suggestions and a welcome offer enhances customer engagement right from the start. Browse Abandonment Email A browse abandonment email targets customers who have viewed products on your site but left without taking action. By sending a reminder with personalized product recommendations based on their browsing activity, you can increase the likelihood of bringing them back.  Personalization is key here. Suggesting complementary products or variations of what they browsed shows the customer that you understand their preferences. This makes them more likely to return and complete their purchase. Abandoned Cart Email Abandoned cart emails are crucial for recovering potentially lost sales. These emails remind customers of the items they added to their cart but didn’t purchase, often including additional product recommendations to nudge them further. You can suggest related or complementary products, like accessories for the items in their cart.  Adding a sense of urgency, like stock availability notifications or a limited-time discount on cart items, can also further motivate customers to complete their purchases. Personalized Newsletter A personalized newsletter keeps customers informed about new arrivals, special promotions, and relevant updates. By including product recommendations tailored to their past browsing or purchase behavior, you can make newsletters even more engaging. Just segmenting your email list based on customer interests and sending personalized newsletters ensures each recipient receives content that resonates with them. Win-Back Email A win-back email is designed to re-engage customers who haven’t made a purchase in a while. It’s an opportunity to remind them of your brand’s value and entice them to return.  Including product recommendations based on their past purchases is an effective strategy to recapture their interest. What’s more, incorporating special offers, like exclusive discounts or limited-time promotions, can add urgency and motivate inactive customers to revisit your store.  Automate product recommendation emails with Atom8 Atom8 by GritGlobal can automate product recommendation emails and allow eCommerce businesses to engage customers more effectively. Here’s how it can help:  Conclusion Sending product recommendation emails is a cool way to engage customers and boost sales. However, coming up with fresh campaign ideas can be a bit of a challenge. That’s where Atom8 comes in. The tool handles the automation, making it easier than ever to personalize and send targeted emails based on your customers’ behavior and

Did you ever wonder how Amazon seems to know what you need before you even realize it yourself? No magic, no mind-reading – it’s all thanks to predictive analytics eCommerce AI! In fact, 35% of what people buy on Amazon and 75% of what they binge on Netflix come from product recommendations powered by sophisticated algorithms and predictive models. This is actually a use of AI in eCommerce. It lets you dive deep into the historical data of every customer and visitor who comes across your platform. By gathering insights into customer behavior, you can then predict what they want or need and hit them with spot-on product or service recommendations. What is Predictive analytics eCommerce AI? Predictive analytics eCommerce AI is a powerful tool that helps eCommerce businesses anticipate future trends and customer behavior by analyzing data. Breaking it down, “predictive” refers to forecasting what’s likely to happen next, while “analytics” involves examining data to find patterns and trends. In eCommerce, predictive analytics plays a crucial role. For instance, an online sporting goods store can use it to predict which products will be in demand during specific seasons like baseball equipment in the spring or winter sports gear, for example.  It can also help determine how much inventory to stock based on fitness trends or gauge whether a customer browsing certain products is close to making a purchase. But the true value lies in the ability to analyze vast amounts of data. Pedictive analytics offers insights that go beyond just sales figures, such as customer browsing behavior, purchase history, and social media trends. So, it enables eCommerce businesses to make smart, data-driven decisions, providing a significant competitive advantage. With these insights, you are not only reacting to trends but also staying ahead of them.  Take a Look at Some Way You Can Apply Predictive Analytics Ecommerce AI Now, let’s dive into some of the most impactful ways predictive analytics eCommerce AI can be used to enhance your business: Demand Forecasting One of the most significant applications of predictive analytics in eCommerce is its ability to accurately forecast demand. It evaluates past sales data, seasonal trends, customer purchasing habits, and even external factors like weather patterns to predict future demand. This helps your business manages inventory effectively, avoid overstocking or understocking, and save on unnecessary storage costs Customer Segmentation Predictive Analytics can help your business group customers into specific segments based on their behaviors, preferences, and demographics. These segments are incredibly valuable for targeting marketing efforts. Instead of sending generic email campaigns, your business can use these insights to create personalized promotions for each customer group.  Personalization  Personalization is key to standing out in today’s crowded eCommerce space, and Predictive predictive analytics is a breeze. By analyzing a customer’s past behavior, such as what they’ve browsed, clicked on, or purchased, businesses can offer highly relevant product recommendations and personalized marketing messages. This leads to more tailored shopping experiences, higher customer satisfaction, and increased sales. Optimized Inventory Management ECommerce stores can often struggle with inventory management, either overstocking or running out of popular items. Predictive analytics helps optimize inventory management by forecasting demand based on historical sales data, seasonal trends, and even external factors like social media trends or economic shifts. Effective Marketing Strategies By predicting which marketing channels are most likely to reach specific segments of their audience, businesses can optimize their advertising spend. It also helps in targeting the right audience with the right message at the right time, whether through email campaigns, social media ads, or even on-site banners. Fraud Detection and Prevention In the online world, fraud can be a major issue. Predictive analytics eCommerce AI can help identify unusual patterns in purchasing behavior or transaction history then flagging potential fraud before it happens. That way, eCommerce platforms can reduce their exposure to fraud activity, saving both time and money. Customer Lifetime Value Prediction Predictive analytics can help eCommerce businesses understand which customers are likely to provide the most value over time. By calculating Customer Lifetime Value (CLV), businesses can focus their efforts on nurturing high-value customers, offering them VIP treatment, special offers, and incentives to increase loyalty and lifetime revenue. Churn Prediction Customer retention is just as important as acquisition, and predictive analytics can help you keep customers by identifying those at risk of churning. By analyzing patterns in customer activity, such as how frequently they make purchases or visit the website, it can flag customers who are becoming disengaged. Once identified, you can take proactive steps to re-engage these customers and reduce churn. It could be offering discounts, special offers, or personalized recommendations, just do your best. Dynamic Pricing Dynamic pricing is a strategy where product prices are adjusted in real-time based on various factors, such as demand, competitor prices, or market trends. Predictive analytics eCommerce AI can help by analyzing historical data, current market conditions, and customer behavior to suggest the optimal price for each product at any given time.  This allows businesses to maximize revenue while staying competitive. For instance, if demand for a product spikes, Predictive Analytics might suggest increasing the price to capitalize on the trend, or lowering the price of a slow-moving item to stimulate sales. Cross-Sell and Upsell Opportunities Increasing the average order value is a key goal in eCommerce, and predictive analytics plays a significant role in identifying cross-sell and upsell opportunities. By analyzing customers’ purchasing habits, it can suggest complementary products or higher-end alternatives at checkout.  For example, a customer buying a camera could be shown recommendations for lenses, tripods, or camera bags. This not only boosts sales but also enhances the customer experience by offering them relevant and value-adding options. Marketing Campaign Optimization Predictive analytics eliminates much of the guesswork involved in running marketing campaigns. It can predict how different customer segments will respond to various marketing channels, messages, and promotions. This allows businesses to fine-tune their strategies for maximum impact.  For example, your business can optimize their email marketing by sending specific offers to

Thanksgiving is awesome, right? Sharing a juicy turkey with family or catching some football – can’t beat that! But if you run a business, it’s also prime time to cash in on the holiday rush, as long as you’ve got a good thanksgiving email plan.  The best way to make it happen is sending out thoughtful, well-designed emails packed with your best offers. If you’re ready to crush this holiday season and seize every opportunity, it’s time to step up your Thanksgiving email game with the tips we’re about to dive into below. 10 Reasons to Send Emails on Thanksgiving You’ve likely heard the advice not to wait until Black Friday to roll out your best deals, and it’s true. Thanksgiving presents a unique opportunity to connect with your customers and set your brand apart. Here’s why planning your marketing campaign is just as important as your Black Friday strategy: Expresses Gratitude Thanksgiving is the perfect time to show appreciation. Why limit your gratitude to friends and family when you can also thank your customers and prospects? A thoughtful message goes a long way in building goodwill. Strengthens Long-Term Relationships A simple “thank you” email on Thanksgiving shows your customers they matter. This personal touch can strengthen bonds, increasing customer lifetime value (CLTV). Keep Your Brand Visible During the holiday rush, staying top-of-mind is critical. A well-timed Thanksgiving email ensures your brand remains in focus during this key shopping season. Boosts Engagement With the right message or offer, Thanksgiving emails can see a higher open rate, click-through rate, and overall engagement. People are in a festive mood and are more likely to interact. Re-Activates Inactive Subscribers This is the perfect time to wake up dormant customers. Everyone is hunting for deals during the holiday season, and a well-crafted email could bring back those who’ve been quiet. Diminishes Competition While many businesses are laser-focused on Black Friday and Cyber Monday, Thanksgiving can be a less crowded space for your marketing. Take advantage of the lower competition to stand out. Drives Sales Like Crazy Thanksgiving sales have been skyrocketing, with 2023 seeing around $6 billion in online sales. Whether you’re targeting new visitors or loyal customers, there’s plenty of opportunity to boost your revenue. Teases Black Friday Deals Thanksgiving is also the perfect opportunity to build anticipation for your Black Friday offers. You can use Thanksgiving emails to tease upcoming deals and encourage customers to stay tuned for the weekend’s promotions. Builds Emotional Connection Thanksgiving is all about warmth and togetherness. Sending an email that reflects these values helps create a stronger emotional connection with your audience. It’s a chance to showcase the human side of your brand, thereby leaving a lasting positive impression. Increases Loyalty of Your Customer Consistent and meaningful communication during Thanksgiving shows your customers that you value them beyond just transactions. A well-crafted email that focuses on appreciation can deepen customer loyalty. This makes them more likely to choose your brand during the competitive holiday season and beyond. Key Features for Bigcommerce Thanksgiving Email A successful Thanksgiving email campaign isn’t built overnight. It requires thoughtful planning and execution to stand out in a crowded inbox and effectively engage your audience. However, here are a few essential features that should be included to ensure your campaign is both impactful and well-received. Personalized Product Recommendations Harness the power of dynamic content by offering personalized product suggestions based on your customer’s previous purchases, browsing behavior, or wishlists. Personalized recommendations make the email feel tailor-made for each recipient and increase the chances of conversion. For example, if a customer has recently browsed kitchenware, your Thanksgiving email can highlight discounts on related items like turkey carving sets or festive tableware. Clear and Compelling CTA (Call-To-Action) Your Thanksgiving email’s success largely depends on your CTA’s strength. Use concise, action-oriented language that encourages immediate interaction, such as “Shop Our Thanksgiving Sale Now” or “Get 20% Off Your Favorite Items Today.”  Ensure the CTA stands out with a bold design, and place it above the fold so recipients don’t have to scroll to find it. Multiple CTAs within the email can direct customers to specific collections or product categories.. Engaging visuals and Thanksgiving-themed graphics Visual elements can make or break your Thanksgiving email. Incorporate festive imagery, such as fall colors, turkey illustrations, or harvest themes, that evoke the warmth of the holiday. Ensure the visuals complement your products and don’t distract from your message. For example, an email for a clothing store might use warm tones and cozy fall outfits in the imagery, making the content feel seasonal and inviting. Countdown Timer Add a sense of urgency by including a countdown timer that tracks how much time is left for customers to take advantage of your Thanksgiving offers. Countdown timers are highly effective at promoting quick action, whether it’s a limited-time sale or the final chance for free shipping. These can be integrated seamlessly into BigCommerce’s email tools. Abandoned Cart Reminders Capitalize on missed opportunities by sending automated abandoned cart reminders to customers who left items behind. During Thanksgiving, you can sweeten the deal by offering additional incentives, such as free shipping or a small discount, to encourage them to complete their purchase. Ensure the email prominently displays the products they left behind and a CTA that leads them directly back to their cart. Holiday Shipping Information Customers want reassurance that their orders will arrive in time for Thanksgiving, especially for gift-giving or dinner preparations. So you should include clear and upfront information about shipping options, delivery timelines, and cutoff dates to avoid any last-minute surprises. Offering expedited or free shipping for Thanksgiving orders can be a great way to entice customers to act quickly. Post-thanksgiving Promotions Teaser Keep momentum by teasing upcoming Black Friday and Cyber Monday sales at the end of your Thanksgiving email. A teaser could be as simple as “Stay tuned for our biggest sale of the year!” or “Exclusive deals coming your way this weekend!” This helps build anticipation and

Thanksgiving isn’t just about turkey and pie anymore! It’s a race for marketers to lock down the best strategies to boost holiday sales, and Thanksgiving email marketing can be your secret weapon.  If you haven’t nailed down a killer email marketing plan for the day, you’re missing out on a golden opportunity to ramp up your sales and growth. But don’t worry, if you’re looking for email marketing tips or trying to level up your strategy for the following Thanksgiving, you’ve come to the right place! Key Differences in Email Marketing for B2B vs B2C Customers Before diving into Thanksgiving email marketing, getting a solid grasp of the key differences between B2B and B2C customers is crucial. You must always know who you’re talking to before you hit send, right? Audience & Content Focus For B2C customers, email marketing is all about emotional triggers. People buy when they feel excited or curious, and they want to act quickly on limited-time offers or special deals. Whether it’s discounts on goods or an offer for free shipping, email marketing is designed to catch attention and drive immediate action! On the flip side, B2B customers are driven by logic and strategy. These recipients need informative, detailed content that helps them make decisions over time. The goal isn’t instant gratification but rather to build a relationship of trust and authority. Purchase Process & Timing B2C customers often have a shorter purchase journey. They see a product they like, and if the price is right, they’ll buy it – sometimes within minutes of receiving your email. Timing is everything for them, and emails typically focus on creating urgency with calls-to-action like “Shop Now” or “Don’t Miss Out.” B2B purchases involve a longer sales cycle with multiple stakeholders and budget considerations. Email marketing is about selling a product and providing consistent value through thought leadership that helps potential clients solve real problems. Personalization & Tone Regarding B2C, personalization can mean inserting a first name or offering product recommendations based on past purchases. The tone is casual, sometimes playful, to engage customers scrolling through emails on their lunch break or after work. For B2B, personalization takes a different form. It’s about speaking directly to the pain points of a company or industry, showcasing how your service or product can specifically help them succeed. The tone is more formal and professional but still approachable. B2B customers expect a deeper level of expertise and relevance in their emails. Success Metrics The metrics for success also diverge. B2C campaigns focus on open rates, click-through rates, and conversion rates from email to purchase. For B2B, the success of an email might be measured in how well it nurtures a lead over time, leading to requests for demos or meetings. The focus is on relationship-building rather than one-time sales. Thanksgiving Email Marketing To Optimize For Bigcommerce B2B Customers  Thanksgiving is a prime opportunity to engage your B2B customers with emails that connect and convert. To ensure your campaigns are effective during this holiday period, focus on refining these three email templates: Thanksgiving Welcome Emails Welcome emails introduce your brand and set the stage for future engagement. Here’s how to optimize them: Thanksgiving Promotional Emails Thanksgiving is a great time to inform your customers about upcoming Black Friday deals or special Thanksgiving offers. The key is to provide value and keep the message clear and concise. Here are things to include: Abandoned Cart Emails Thanksgiving can be a busy time and shoppers might get distracted before finishing their purchase. Sending timely abandoned cart emails can be the nudge they need to come back. Here’s how to make them effective: By personalizing and optimizing these three email templates, you can create stronger connections with your customers, solve their pain points, and ensure that your Thanksgiving email campaigns hit their mark. Effective Thanksgiving Email Marketing Strategies With the right strategies, you can create personalized campaigns that resonate with your audience and boost sales. Here’s how to elevate your Thanksgiving email marketing: Check Out Recent Trends The key is don’t reinvent the wheel! Instead, just look at what worked in previous Thanksgiving campaigns and build from there. Popular email marketing trends include Thanksgiving-themed gift guides, winback emails for lapsed customers, mobile-friendly content, and holiday-themed designs. Start Planning Early Thanksgiving emails require preparation, and planning ahead ensures that you’re ready to deliver. The earlier you start, the better your chances of capturing customers’ attention before they get swamped with Black Friday and Cyber Monday offers. Planning in advance helps you: Segment Your Email List Segmentation is key to effective Thanksgiving email marketing. By breaking your list into specific groups, you can deliver personalized messages that resonate with each segment. This approach increases the likelihood of engagement compared to generic emails. Consider the following segments: How Atom8 B2B email solutions can support your business Not everyone is a master at crafting and executing flawless email campaigns, especially when juggling the demands of a busy season like Thanksgiving. That’s where automation and smart tools like Atom8 B2B come into play. Atom8 B2B by GritGlobal offers powerful tools that can really help your BigCommerce Automation marketing efforts, especially during busy times like Thanksgiving. By automating tasks, personalizing content, and monitoring performance, you can effectively engage your audience while saving time and effort. Conclusion Thanksgiving is a prime opportunity to kick off your holiday email marketing efforts and attract customers before the Black Friday frenzy. By leveraging above Thanksgiving email marketing strategies, you can build campaigns that connect with your customers, increase sales, and kick off the holiday season on a high note.  Not your cup of tea? Hit us now for help! Our highly trained experts are always ready to provide advice and solutions that are tailored to best suit your business!

Imagine that your products are flying off the shelves so fast, you can barely keep up with the demand. What do you do? Stop selling and leave your customers hanging? No way! That would just push those loyal customers straight into your competitors’ arms, and you’d be kissing them goodbye. To keep that from happening, just use something called backorder, which also  is called a company’s backlog A backorder occurs when an item or service can’t be fulfilled at the moment due to a shortage in supply. The product might not be available in the company’s inventory but could still be in production, or the company might need to produce more to meet demand.  Straight to the Point: What Is Backorder? So what is backorder? A backorder, aka a backlog, occurs when a company cannot immediately fulfill a customer’s order due to insufficient stock. This situation arises when demand exceeds the current supply. Though the product may not be available in inventory, it could still be in production or awaiting replenishment. The greater the number of items on the backorder, the stronger the indication of its popularity. Companies can continue to take orders for out-of-stock items, relying on backorders to maintain sales momentum. Operating with backorders allows businesses to keep customers engaged, increase demand, and add perceived value to their products.  While a manageable backorder count with short fulfillment times is a good sign, long delays and extensive backlogs could signal potential inventory management issues. Backorders, therefore, play a critical role in assessing how efficiently a company handles its supply chain. Backorder vs Out of Stock: Are They Really The Same? What is BackOrder vs Out of Stock? When an item is marked as “out of stock” on a website, customers cannot place an order for it. In contrast, backordered items remain available for purchase, even though they are temporarily unavailable.  While both situations involve unavailable stock, backordered products come with the promise of future availability and delivery, whereas out-of-stock items do not guarantee a return. Backorders typically involve extended shipping times but ensure that customers eventually receive their products once they are restocked. Choosing whether to list a product as backordered or out of stock depends on your business strategy. Consider whether your customers are willing to wait for delayed delivery, and ensure you have efficient systems to manage and track backorders. Understanding how backordered items impact your inventory management is crucial since it can affect stock planning, customer satisfaction, and overall supply chain efficiency. Pros and Cons of Accepting Backorders What is BackOrder’s pros and cons? This approach offers both advantages and challenges: Pros Cons Tips to Ease the Backorder Application to Your Business and Customers Now you have solved the query “what is backorder?” Handling backorders well can make a big difference in boosting customer satisfaction. While there are many strategies to soften the impact, clear communication stands above the rest. Here are three ways to keep your customers happy while they wait. Set Expectations Early Make it clear on your website which items are on backorder and provide an estimated shipping time if possible. This transparency helps avoid disappointment. After the purchase, follow up with an email explaining the situation, and keep customers informed about when their product is expected to ship. Proactive communication helps build trust and prevents surprises. Build Excitement To reduce the risk of order cancellations, keep customers engaged while they wait. Use automated emails to highlight the features of the backordered product or suggest related items. What’s more, create anticipation by counting down to the shipping date, making the waiting period feel exciting rather than frustrating. Stay in Touch Throughout the Process Regular updates are key. Keep your customers informed about the status of their order, even if there are further delays. Transparency builds trust. Consider sharing stock updates on your product page or social media. This consistent communication ensures customers feel connected and reassured that their order is on the way. How Can BackOrder by GritGlobal Help? BigCommerce BackOrder by GritGlobal offers an efficient solution for managing out-of-stock items on BigCommerce platforms. It allows businesses to continue selling products even when inventory is temporarily unavailable. Here’s how it helps: Conclusion Now you should know what is backorder. Enabling customers to place backorders can help boost your sales. With a dependable inventory tracking system and clear communication, it’s an excellent way to keep customers satisfied while driving profits. Reach out to us today to learn more about our backorder solution!