Top 10 Email Workflows for Online Businesses on BigCommerce
Successful eCommerce businesses rely heavily on email marketing, and BigCommerce shop owners can revolutionize their sales approach, increase customer engagement, and improve operations by leveraging the power of automated email processes. This guide explores the top 10 email workflows that every BigCommerce store should implement to enhance customer relationships, drive sales, and improve overall business efficiency. The Importance of Email Workflows for eCommerce Email workflows are pre-configured sequences of emails automatically triggered by specific customer actions or behaviors. These workflows ensure that your messages reach the right audience at the right time, saving you time while enhancing customer engagement. For BigCommerce stores, leveraging bigcommerce automated emails is essential for streamlining lead nurturing, recovering abandoned carts, encouraging repeat purchases, and delivering the personalized shopping experience that modern customers expect. With BigCommerce automated emails, you can create tailored campaigns that drive customer loyalty, improve conversion rates, and provide a seamless, professional communication strategy to grow your online business. Businesses may improve customer satisfaction, boost conversion rates, and keep constant connections with customers by implementing these. Repetitive processes can be automated so that you can concentrate on growing your company while working nonstop to engage customers and increase revenue. Top 10 Email Workflows for Online Businesses on BigCommerce Welcome Series Workflow Welcome Series Workflow is an automated sequence of emails sent to new subscribers or first-time customers. Fast reaction improves online store credibility – 74.4% of your customers expect to receive a welcome email, so don’t let them down! It’s your brand’s first opportunity to make a great impression, introduce what you stand for, and guide new subscribers through your product offerings. Benefits: Tips: Abandoned Cart Recovery Workflow Abandoned Cart Recovery Workflow targets customers who have added items to their cart but did not complete the checkout process. This series of reminder emails nudges them to return and complete their purchase. Benefits: Tips: Post-Purchase Follow-Up Workflow This email workflow consists of a series of emails sent after a customer purchases. It typically includes an order confirmation, shipping updates, and a thank-you message, along with additional product recommendations. Benefits: Tips: Win-Back Campaign Workflow Win-Back Campaign targets inactive customers who haven’t engaged with your brand for a while. It aims to reignite their interest through special offers, new product highlights, or personalized messages. Benefits: Tips: Product Review Request Workflow After a customer has received their order, a review request workflow sends an email asking them to share their feedback and rate their purchased products. Benefits: Tips: VIP/Loyalty Program Workflow This email workflows target your most loyal customers with exclusive deals, early access to new products, or special rewards. It’s designed to make VIP customers feel valued and appreciated. Benefits: Tips: See more: Automated Email Campaigns: Your Guide to Building Stronger Customer Connections with Less Effort Back-in-Stock Notifications Workflow Back-in-stock notifications inform customers when previously sold-out items become available again, keeping them engaged and driving potential sales. These automated emails are triggered as soon as the inventory is updated, ensuring timely communication with interested buyers. By using tools to automate email notification processes, businesses can effortlessly manage these alerts at scale, reducing manual effort while maintaining a high level of customer satisfaction. Automating this workflow not only boosts efficiency but also enhances the shopping experience by ensuring customers never miss out on their desired products. Benefits: Tips: Product Recommendation Workflow Product recommendation emails suggest items based on a customer’s previous purchases, browsing history, or shopping behavior. They are highly personalized and tailored to the individual’s interests. Benefits: Tips: Seasonal or Holiday Campaign Workflow Seasonal workflows are designed around key holidays or sales events like Black Friday, Cyber Monday, or Christmas. These time-sensitive campaigns capitalize on the urgency and buying trends of the season. Benefits: Tips: Replenishment Reminder Workflow Replenishment reminders are sent to customers who have purchased consumable or frequently bought items, reminding them when it’s time to reorder. Benefits: Tips: See more: Email and Marketing Automation: A Powerful Duo to Drive Customer Engagement BigCommerce Automation – Best Solution for Email Workflows For Online Businesses on BigCommerce BigCommerce’s robust integration capabilities make it easy to automate and optimize your email workflows. Leveraging tools like GritGlobal’s BigCommerce Automation, you can create seamless, data-driven workflows that cater to your customer’s unique journey. Automation allows you to focus on strategy and scaling your business while your workflows handle the day-to-day customer interactions. How BigCommerce Automation Enhances Email Workflows for BigCommerce Stores Automated Trigged Emails: BigCommerce Automation allows you to create workflows that automatically send emails based on specific triggers. For instance, when a customer abandons their cart, BigCommerce Automation can instantly trigger a series of reminder emails that include personalized product recommendations or exclusive offers to entice them back. This level of automation ensures no opportunity is missed. Personalized Communication at Scale: BigCommerce Automation’s intelligent segmentation capabilities mean you can target your customers with highly personalized content based on their behavior, purchase history, or browsing patterns. This approach not only improves engagement but also drives higher conversion rates as customers receive messages tailored specifically to their needs and interests. Seamless Integration with BigCommerce: BigCommerce Automation integrates smoothly with BigCommerce, allowing you to manage your email workflows directly within your existing store setup. This integration ensures that all your data remains in sync, providing a seamless customer experience across all touchpoints. Why Choose BigCommerce Automation for Your Email Campaign? Ease of Use: BigCommerce Automation’s intuitive interface makes it easy for BigCommerce merchants of all sizes to set up and manage complexes without needing technical expertise. Scalability: As your business grows, BigCommerce Automation scales with you, allowing you to expand your email automation efforts seamlessly. Whether you’re handling hundreds or thousands of customers, BigCommerce Automation ensures your workflows remain efficient and effective. Cost-Effective Solution: Automating your business with BigCommerce Automation reduces the need for manual labor, saves time, and minimizes errors, making it a cost-effective solution that delivers a high return on investment. Conclusion Your BigCommerce store’s customer communication strategy can be completely transformed by implementing these top 10 email
Top 5 BigCommerce Order Management Automation Workflows
Order management automation is a great way of increasing the effectiveness and productivity of your team. In this article, we’ll outline 5 order management automation workflows on BigCommerce so that you can apply them to your store right now. Let’s dive in. 1. Categorizing orders Auto-classifying orders helps online store owners manage orders easily, especially when there is a diversified range of products or a large number of orders. Automation allows executing the task efficiently because merchants no longer need to manually do it. With an automation tool, BigCommerce merchants can organize orders in any way to smooth the process of order management. Orders can be classified in various ways, maybe based on types of products, customer’s address, order’s value, etc. Additionally, you can export the list to a spreadsheet. Auto-categorizing orders based on address Auto-categorizing orders based on order value & auto-adding Trello 2. Capturing payment when an order is placed or shipped Capture payment means that the buyer’s money is reserved for the payment and only withdrawn from his account until he receives the package. It reduces your transaction costs and increases customer satisfaction. Now, you don’t need to manually set up capture payment in the BigCommerce setting because automation can deal with this workflow. Auto-capturing payment 3. Assigning product to backorder Backorder allows customers to place an order although the item is running out. When your store supports backorders, you have to assign products to it first. However, manually checking which products are running out and delivering them to the backorder list is time-consuming. Furthermore, sometimes staff may miss some items or not assign them on time, which decreases the effectiveness of backorder. Therefore, automation is a good solution. Auto-assigning product to backorder 4. Sending an email reminder for abandoned carts eCommerce business owners always find ways to increase the number of orders. You may not reduce the number of abandoned carts, but you can convert them into new orders and increase sales. This automation workflow will help you do the work by sending the customer an email reminding him to continue the transaction. Auto-sending email reminder for abandoned carts 5. Detecting and halting high-risk orders Fraudulent orders are a big concern with every eCommerce business. In all cases, figuring out and preventing such orders as soon as possible is a must-do thing. The automation workflow will help you defect risk-potential orders and notify your team so that you handle them immediately. Auto-capturing payment is also a great way to prevent high-risk orders when the shopper has to reserve the funds of his account for the order he placed. The workflow helps you get rid of concerns relating to fraud. Auto-detecting suspicious orders and notifying team members Sum up Automation is a key for BigCommerce store owners to limit repetitive tasks and invest more in valuable ones. There are also other useful automation solutions available on BigCommerce and third-parties, so check out to find the suitable ones for your store. With Atom8 automation, you can create many workflows that you want by yourself.
Top Marketing Automation Workflow Examples to Learn From
There are many examples of marketing automation workflow these days. This is because marketing activities such as social media posting, email marketing, and ad events required to be executed over and over again. With a huge amount of product and tactics, it becomes extraordinarily tedious and time-consuming. As a result, many businesses have deployed automation tools to accelerate their marketing performance. In this article, we put together a list of the 4 most effective marketing automation workflow examples every business should implement to maximize its effectiveness. 1. Engage with customers from the first stage Regular engagement is the key to stay on your customers’ top-of-mind. You need to be in touch with visitors everywhere along the buyer journey, from the first impression to post-purchase support. However, this becomes extremely daunting when you have thousands to millions of customers. One of the most popular examples is the marketing automation workflow to sort new customers in a special category and send them a welcome letter. This can be done by incorporating your automation platform with email marketing tools such as Mailchimp and Klaviyo. Take a look at the example above, Airbnb guides their customers through all the necessary steps to complete their registration, thereby raising the chance they’ll make an order. 2. Apply discount to multiple products Discount programs can increase the number of visitors to your store and thus raise your sales revenue. At the same time, customers who receive a discount offer might feel like they have a better deal, thereby more likely to become your loyal customers. Multiple types of discounts programs include: Loyal member discounts Seasonal discounts Promotional discounts Volume discounts Calculate your discount price and set up a workflow to publish the list on the due date using an automation tool. This is an example of promotional discounts that pops up when new customers visit the website. With this coupon code, visitors are more likely to subscribe and buy from you. Even if they don’t purchase, you’ll still have their data for the nurture program later on. Meanwhile, this seasonal sale is only available at the beginning of the school year and is targeted exclusively to teachers. 3. Retarget inactive customers There’re always some customers who registered on your website but left without making a purchase. The reason might be that they are not satisfied with the product, or the price is too high, or they’re simply doing window-shopping. Whatever it is, you’ve missed out on potential customers. Therefore, re-engagement is necessary. To do this, build a marketing workflow automation to tag customers when an account is created and send them an email afterward as examples below. In this example, the brand starts with “We miss you!”, saying that they’re aware of the time without contact. This email is also tailored to the received with a voucher code as a motivation. 4. Send an abandoned cart reminder Shopping cart abandonment is another painful experience every business has to face up. To avoid loss of money and resources, you should try to reduce the abandoned rate as low as possible. There are many solutions to this problem, yet automation is probably one of the most optimal. Track your customers’ on-site behaviour and send them a reminder at least one hour after abandonment. You can also incorporate a discount promo to incentivize customers to take action. A reminder can be this simple with an active link embedded in the button. The visual makes it more elegant and comfortable. This email moves further to include personalized greeting at the beginning, implying that the brand pays special attention to each customer. Start your own marketing workflow automation example These are examples of marketing automation workflow that have been successfully applied by a lot of businesses worldwide. But remember that besides automation, you should also take a good look into your content. A combination of content quality and automation would bring the most of your revenue. And if you’re looking for an automation solution, check out platforms like Atom8 and Ergo.
