B2B2C and B2C2B: Are You Understanding Them Correctly?

TL;DR: B2B2C companies (Alphabet, Atom8, BackOrder…) aim to maximize their customer outreach through a middleman distribution company. B2C2B companies (Slack, Notion, Salesforce…) aim to sell products to another business by targeting a middleman user (employees, users…). Each model brings unique benefits to the middleman actor and to your business interests. Two of the most popular […]

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