A step-by-step guide to improving your email marketing efficiency
![People using automation to increase email marketing efficiency](https://cdn.gritglobal.io/uploads/step-by-step-guide-to-improve-email-marketing-efficiency.png)
Throughout the years, email marketing has remained one of the most effective ways to convert prospects and up-sale existing customers. An effective email marketing can not only strive in reaching a large number of potential customers but also require appropriate strategies to optimize such rate as open, click and reduce spam complaints & unsubscribe rates.