Email Marketing Integration: The key to personalized marketing & timely engagement

Email marketing integration is to make use of available platforms to streamline email marketing activities in your businesses. More than that, integration allows marketers to put together more detailed pictures of customers and prospects, segment them into targeted groups and send them more relevant and timely content. All being made with automation. Email marketing won’t seem to be that hard and time-consuming anymore.

5 Ways to Boost eCommerce Conversion Rate

The-best-methods-to-optimize-E-commerce-conversion-rates

An e-commerce website conversion rate represents the effectiveness of your company’s process in guiding visitors into the sales funnel. A high conversion rate demonstrates that your website is successfully generating lucrative leads, while a low percentage indicates that immediate strategies should be implemented.

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