An Ultimate Guide to Customer Value
Building a successful eCommerce business isn’t just about having great products with a competitive price, it’s also about creating value for your customers throughout the shopping journey. Customer value provides an organization’s foundation for growth, as it affects nearly every metric that matters to an online store. Ultimately, it helps businesses boost revenue via increased conversion rate, customer retention and loyalty, etc.
E-Commerce analytics 101: A marketer’s guide to better understand your customers with data
A great e-commerce marketing is not just about email marketing, social media strategy, and paid advertising. Even if your business possesses all the most sought-after channels, how do you decide where to spend your time on those channels? The answer lies in your customer analytics.
