eCommerce Automation Tools: What is it and Why do we need them?
Running an eCommerce store requires a lot of work. From marketing to fulfillment, inventory management to delivery, even a small step could be overwhelming at some points. That’s why eCommerce automation tools can be your saver along the way. In fact, 67% of store owners said that deploying automation software is important for their business […]
Avoid Shopping Cart Abandonment with Automation
Shopping cart abandonment is when a shopper adds some items to a website’s shopping cart but leaves before completing the transaction. This is one of the most crucial problems to avoid for eCommerce store owners. There are several reasons causing this checkout failure. To avoid the loss of money and customers, you should try to […]
5 Online Merchandising Strategies to Increase Sales
Good online merchandising strategies help store owners take control of how visitors perceive your brand and shop on your website. The more attractive your merchandising, the higher chance of driving brand engagement & awareness. Merchandising can both increase the average order value (AOV) from your customers and inspire customers to return in the future, two […]
5 Common Customer Segmentation Mistakes
Customer segmentation is the process of creating sub-groups of your shoppers based on their shared characteristics. Given that 77% of ROI comes from targeted and triggered campaigns, customer segmentation has always been one of the core digital marketing tactics. Segmenting your customer base enhances your understanding of customers’ behaviors and thus personalizes promotional campaigns for […]
7 Best Shopify Payment Gateways in 2021
The global DIY eCommerce hosting platform Shopify has become a hit ever since its launch in 2004. After 15 years, there are approximately 820.000 active retailers on Shopify across 175 countries. 87% of them use apps, of which Shopify app store offers more than 2400. Apart from marketing, merchandising, and inventory management, automated payment is […]
5 Must-Know Workflow Automation Examples to Increase Productivity
Companies everywhere are embracing automation technology to transform their tedious manual tasks into streamlined procedures that are executed when needed. This is because eCommerce workflow automation has been extremely effective for businesses of all sizes. Its benefits include reduced operational cost, increased productivity, limited human error, and time-saving. Automated workflows are in fact a chain […]
