5 essential Shopify automated emails for retaining customers
For online businesses, email marketing automation is a valuable customer retention strategy. Automating emails enable business owners to lessen manual tasks and focus on growth. However, many businesses are unsure which automated email campaigns should be prioritized and tested. As a business owner on Shopify, you can use automated emails for increasing conversion rates and sales rates. I’ll show you the most common types used by other merchants and how to get the most out of each email. Abandoned Cart Emails The abandoned cart emails are the notifications that registered users receive. Your system will send these emails to a potential customer when he or she leaves your site after adding products to the shopping cart, or even discards the cart after performing the half or more than half checkout process. According to Baymard Institute research, up to 81.4 percent of online shopping carts are left abandoned. That’s a lot of money from customers who show enough interest and were only a few steps away from conversion. The careful consideration and study of the abandoned cart emails can enable the business owners to improve the conversion rates. Welcome emails Welcome emails are the first contact points that a business owner has with new registrants. Note that this is an email for a customer who had not converted yet. So, the automated emails of the Shopify store should be welcoming and encouraging. Welcome emails had a 45 percent open rate, compared to 18 percent for promotional emails, according to Omnisend statistics from 2016. Shoppers are actively listening to and responding to these messages, therefore it’s a fantastic chance for businesses. Personalized engagement emails A business should consider sending a personalized engagement email to customers. You can get the email ideas from their past purchase history. For example, sending a product’s user guide, recommend complementary items, or asking for reviews. Sending birthday email and promotion is also a common practice. Moreover, whenever a customer tries to complete the checkout process but drops, you can send an automated email. The email can have the content regarding why they should continue the process. There can also be multiple ways to convince them to complete the process. Educational Emails Educational emails, including brand stories, newsletter, a guide for product care, gift recommendations for holidays can help warming your relationship with customers. Furthermore, you can combine educational content with cross sell and upsell messages. Promotional emails One of the best promotion channel is emailing people who already subscribed to your list. You can leverage Shopify’s tag to segment customers and send relevant targeted email campaigns. Once a customer has dropped the purchase at halfway, you can educate them furthermore with the help of promotional emails. Shop owners should send promotional emails once in 24 hours. However, you can test different strategies to find what works best for your business. For example, modify the phrase from “today or now” to “last chance”, running different types of offers. Conclusion Business owners can benefit a lot from using automated emails. According to VentureBeat Insight research, it delivers the highest return on investment (ROI) among the most common digital channels, earning firms an average of $38 for every dollar invested. “84 percent of marketers say email is vital or vital for customer loyalty,” according to the report.
B2B vs B2C: the main differences
To properly comprehend the distinctions between B2B and B2C eCommerce, you must first comprehend whom you are selling to. Business-to-Business and Business-to-Consumers are two types of dealings. These two differ from each other in multiple ways. The B2B is a type of business dealing in which one business offers products and services to another business. However, it is the opposite in B2C. The Business-to-Consumer direction is a type of business in which business serves the local population. Customers in the B2C and B2B sectors buy for various reasons, have distinct motivators driving their purchases, and have distinct consumer expectations. Following we have differentiated between the B2B and B2C. The distinctions are outlined below: The main differences between B2B vs B2C Buying behavior First of all, B2B vs B2C differs in their behaviors. For instance, business owners devise their marketing strategies and sales strategies keeping in mind their end customers. Decision-Making In the b2C, there is only a single customer who purchases the products for any single reason. However, the B2B is a business deal in which there are multiple stakeholders, shareholders, or other important personalities. These people will agree upon the final decision after discussion and multiple steps in their internal processes. Unlike B2C customers, who are primarily individual buyers who make purchases on their own, B2B customers are frequently involved in a more complex buying process involving several stakeholders. A budget approver, researcher collecting product information, a point of contact, and an end-user, for example, can make up a B2B decision-making group. Pricing The price of the B2C vs B2B also varies. The B2C consumers also decide at a fixed price, which is similar for all types of buyers. However, B2B customers do not have to pay the fixed price. In the B2B market, there is not a single fixed universal pricing of the products. The prices vary depending on multiple factors such as negotiated contracts, relationship history, location, and others. When using a B2B eCommerce platform like BigCommerce, you will notice the feature to add different price lists to different customer segments. If you wish to convert your open-source Magento store into B2B format, GritGlobal has now offered a B2B platform exclusively for eCommerce merchants who wants an open-source eCommerce platform with an affordable pricing plan. You can discover here: You can now convert your Magento store into a B2B format website without effort. Delivery time The B2C consumers often make direct payments because they are the end customers of the business. However, the delivery time differs when it comes to the Business-to-Business transaction. So, B2C consumers pay the price of the packages via post. But the B2B customers receive the product directly. Time of payment The time of payment also varies between B2B and B2C transactions. The time of payment also differs because B2C consumers pay the price directly to the business owners. However, B2B consumers pay the price via invoices on a monthly or quarterly basis. The monthly, quarterly, or annual are the periods in which B2B pays to the business. Relationship length The relationship lengths with the B2C customers are not as hopeful as the B2B relationship strength. However, the relationship length between B2B and the business is great. The relationship strength of the businesses helps them in increasing their profits by maintaining good relations with a company. Conclusion These are some of the top differences between B2C and B2B. You can increase loyalty by knowing about their type and working style. This is how you will be able to increase your revenue and conversion rates.
