eCommerce Tips During The Pandemic
The COVID-19 outbreak hit the economy so badly with businesses of all sizes bearing the negative consequence. However, the closure of physical stores has paved the way for online shopping. Shoppers are getting used to buying online for being locked inside. In this case, the traditional business model is no longer appropriate to manage the supply chain. New eCommerce tips and tricks are needed. In this article, we’ll sum up 4 ways to help businesses effectively deal with the online transition. Reorganize navigation and shift highlights Reorganize all the navigation and dispatch operation is mandatory. Many eCommerce companies have moved to a new planning and delivery route optimization software. Multiple things have changed due to the pandemic, raising concern about whether businesses can quickly adapt to it. Therefore, to sustain the business, store owners must reorganize their shift highlights. The most important factor should be delivery route optimization. You need to take into account several elements such as traffic, capacity, time, etc. Besides, an automated dispatch system will help you to assign one of the suitable drivers to the specific delivery. This will decrease the service time and labor cost. Install live chat Live chat installation helps you to get in touch with the customer as soon as possible. This is very important since more and more people are communicating online due to social distancing policy. Some customers prefer live chat because it is more convenient for them. Thus always ensure interactive and immediate customer service. Or else, you risk losing a lot of customers online. Update policy and FAQs Don’t forget to update your policy and FAQ regularly during this turbulent time. There are a lot of issues regarding product manufactures, and supply chains. A detailed FAQ section helps your customers find the answer quickly without the need for a live chat. In other words, you’ll be able to save time and resources. At the same time, you should keep your customer informed of your delivery policy. For example, in the case of out-of-stock products, naturally, shipment will take more time than usual. Due to lockdown, shipping might be delayed and take even longer time. Find alternative suppliers and shipping companies Do not stick to your previous supplier. Embrace new shipping companies and suppliers. Keeping a backup is a must. The new sales channel will provide you more options for delivery, with multiple benefits. Use backorder, waitlist, or product recommendation The key to business success is to predict and well serve the customers’ expectations. Many customers who visit your page add products to the cart but leave without completing an order. Pay special attention to this kind of customer. Analyze the reasons behind their abandonment is essential to improve your performance. At the same time, send them a personalized coupon as an incentive. This way you’ll be able to maximize your store’s profitability. These are the few tips that every eCommerce should follow to ensure business sustainability during the pandemic.
How To Improve B2B Customer Experience
Increasing the sales volume is extremely important for business development. However, this depends on many factors, including the B2B customer experience. Great customer service facilitates existing customers’ salability and spreads a good image to prospective customers. To ensure strong customer service, you should take into account some basic rules. Create a detailed plan with requirements A solid business plan is essential to increase customer experience. You should be aware of your business goal, product category, and customer profile to guide consumers through a satisfying journey. Specifically, a customer profile contains a detailed description of your primary and secondary customers, including demographic and behavioral information. Once you follow the plan properly, it will help you generate more sales. Determine the right technology Human agents are often more interactive. However, a 24/7 presence is almost impossible. Therefore, you should integrate technology to help deal with customer inquiries all day long. There are different types of technology in the market. The key is to choose the most suitable app for your store, considering its functionalities, support, and prices. Remember proper technology always helps a business to grow fast. Build an eCommerce team You have to build a B2B customer experience team where every member is capable of helping your customers with registration, order booking or payment methods, etc. The team should be experienced and have strong technical and analytical skills. This makes it easier to deal with a lot of customers at a time should you not have a support technology. Train operational and customer service team If you are providing B2B service, then a strong customer care system is highly significant. Your client companies might call anytime during office hours. Hence your staff should be able to understand customers’ problems and offer a workable solution. This help satisfies clients need and strengthen your credibility. Run marketing campaigns for new and existing customers Marketing campaigns are also important to serve your customers’ needs. Both free and paid campaigns are needed. They help generate more leads and increase the profit ratio. This in return increases the customer base and effectively converts a potential customer into a new customer. B2B eCommerce might be challenging. Thus if you want to grab a large order quantity from the market, strong customer service is a must. The greater experience you provide, the more distributors and businesses will be able to generate profit. Always follow the above-mentioned points and strengthen your B2B customer experience. This will always help to generate more revenue. If you’re interested in looking for an effective automation app with affordable pricing plan, you can discover our Atom8 automation apps on BigCommerce and Shopify platform: Atom8 on BigCommerce: Atom8 on Shopify:
Best Growth Boosting Automation Workflows for Ecommerce
Ownership and management of an eCommerce website are as hectic as any physical business store. You have to constantly search and employ multiple techniques for boosting the sales and revenue of the business. There’s nothing more exhilarating than watching your customer base and sales develop when you’re running an eCommerce store. However, as the number of staff and demand increases, especially in terms of marketing, scaling up can be a difficult process. Businesses should work to increase productivity by implementing automation workflows techniques for eCommerce sites. The following workflow examples will help you to minimize manual tasks as well as human errors. Wholesales pricing Wholesale pricing is one of the most important parts of the eCommerce platform, as it enables businesses to make great profits. So, wholesale pricing automation workflows will help in boosting growth for your eCommerce business. In case your business has discounts or dynamic pricing for bulk or B2B purchase, customers should be able to place an order effortlessly on the websites. Requiring customers to contact you for wholesale prices can be a barrier to purchase, increase workload and complicate buying processes. For instance, on BigCommerce you can edit Bulk prices within specific products, or use the price lists feature to set different pricing strategies for separate groups of customers. Furthermore, you can also create an automated workflow to add people with certain conditions to your Wholesale group, and discounts will be automatically applied to their order. Real-Time Notification Of Low Stock Level The stock-up stores can serve their customers to a greater extent. The store with full-stock capability can make sure the next-day deliveries. The next-day deliveries have become an essential part of the eCommerce platform deliveries. Sometimes, employees may not track whether the stocks are decreasing or not. So, you should automate real-time notification of low stock level workflow. For example, you can use the following workflow to notify staff members of low inventory and at the same time send a reorder email to suppliers. Product And Inventory Data Sync Across Channels Employees may find it hard to retrieve the information about products and inventory from other platforms manually. So, we recommend you to automate the workflow product and inventory data sync across eCommerce and other channels. Businesses can achieve this by implementing an inventory management system. The synced data enables the employees to work smoothly and most efficiently. Moreover, it helps decrease data errors and the risks of overselling or underselling. Emailing order tracking information Another critical automation workflow is emails of order tracking information. Order processing status would occupy most of attention and energy of the customers. Automatically include order tracking information in order confirmation or status emails will save time for customers as well as the effort of your customer services team. So, automate the emails and work smartly towards the achievement of larger organizational goals. Auto Responding With Chatbots Chatbots have made a lot of customer support tasks easier for business owners. Nowadays, business owners can buy chatbot software services and set up so that AI chatbots can automatically respond to people. Each eCommerce store will have a set of FAQs and commonly asked questions with answer scripts. So chatbots can use them to reply to customers instantly. This will reduce the workload of customer services as well as increase customer satisfaction with 24/7 support. Cart Abandonment Emails Another strategy to rescue revenue on an eCommerce site is to implement cart abandonment email automation. Cart abandonment is an act in which a person adds products to their shopping cart. However, he or she does not complete the buying process. So, sending these emails helps increase conversion rate by encouraging customers to complete the checkout step. Customer segmentation Customer segmentation is a process in which companies divide the groups of customers. Each customer segmentation group has a common factor that you can use in personalization, product recommendation, and other activities to boost sales. As the number of customers grows, it can be time-consuming to add them to different groups. Segmenting customers can be less exhausting with the help of automation software. For example, on BigCommerce and Shopify, you can use Atom8 to automate customer segmentation and tagging by various conditions like lifetime value, joining date, or purchase behavior. Conclusion These are the top automation workflows that would enable the business to experience tremendous growth. This is indeed one of the best techniques for reducing workload, increasing efficiency and enhancing the productivity levels of the team.
Top BigCommerce Stores: Burrow’s Need for Flexibility and Customization
About Burrow Burrow is a top-class Company, offering a wide range of sofas to its valued customers. Not all furniture companies understand the needs of sofa lovers. The comfy corners of the sofa increase the comfort and luxury of owning a sofa. Burrow’s owners had understood what people find in the sofas and came up with innovative sofa designs. These sofa designs increase the luxury and comfort of owning a sofa to a greater extent. Stephen had the two discs in his back when he went rowing during the college period. When Stephen and Kabeer started Burrow at Wharton, they knew that they had to construct the ergonomic sofas. They made sure that their couches were ergonomically designed for long movie or soap binges. Kabeer takes meticulous attention to style, trying to make the sofas look more innovative. The main aim of the founders was to make sure that Burrow sofas be just as trendy. The founders of the Burrow accomplished their mission by introducing funky, stylish, and amazing-quality sofas to its valuable customers. The Need for Advanced Features The brand reputation has grown more vital to a brand’s success in an increasingly digital age. The reputation of the brand and user experience decides the development of the business to a greater extent. Consumers have come to expect convenience, flexibility, and well-designed user experiences throughout the purchasing process. Customers have established these expectations, which bring in lots of convenience and ease for the businesses. There are also growth-oriented firms that must meet in order to retain those customers. This is why the Company requires advanced features. The company works towards the attainment of these goals so as to satisfy the needs of the customers and invite more customers. Aiming for an effortless online furniture shopping experience, Burrow realized the current eCommerce platform no longer meet their need. Therefore, they went in search of a new platform with more capabilities to support the fast-growing business. Finding an affordable eCommerce platform Besides these reasons, there are also more factors. These reasons include flexible and customized solutions to the customers. Burrow aims to fulfill all objectives of the customers to a greater extent. So, the Company needs a new SaaS platform for marketing its products and using advanced features. There are many SaaS platforms available in the market, which offer extensive services to people. However, a few eCommerce platforms only satisfied the need of the customers to a greater extent. Before landing upon BigCommerce, Burrow tested many other SaaS Platforms. However, they did not suit the requirements of the eCommerce platforms. Then, Burrow came across BigCommerce and joined it without any doubts. Achievements with New Platform BigCommerce is the top cloud eCommerce platform for mid-market and fast-growing businesses. BigCommerce-powered websites attract more visitors, convert better, and perform better. BigCommerce enables companies’ multinational cooperation to build their operations more cost-effectively by focusing on marketing and sales rather than technology. Due to all the benefits offered by BigCommerce, the conversion rates of the Company increased by 30% within two days. The average order value also increased by 4%. Moreover, site speed and performance also increased by 50%.
