Best eCommerce Customer Acquisition Strategies
eCommerce customer acquisition is the use of a bunch of techniques, including SEO, SEM, email marketing, PR, and so on, to attract customers to your store. Our life has changed tremendously in the last two years due to COVID-19. Because of the lockdown and quarantine, people relied heavily on eCommerce for their shopping. More than $861.12 billion was spent on online shopping in 2020 alone, an increase of 44% compared to the previous year. This was also the highest growth in the eCommerce sector in the last two decades. However, it made the competition even fiercer among millions of sellers. This article will discuss 5 effective eCommerce customer acquisition strategies to grow your business. Track channel performance and cost Every new customer comes with a different cost. The cost will be calculated based on the marketing effort that is put into acquiring them. Meanwhile, tracking the cost and performance is very crucial for every business. Tools like Shopify reports or Google Analytics provide a closer look into customer acquisition costs. You can try out multiple acquisition methods and identify the most effective and cost-efficient for your store. Analyze customer behavior and narrow target audience- Targeting the right audience is very important. Otherwise, you risk spending money on people that have no interest in your business at all. A description of your customer should include their demographics, behaviour, and demands. You should also pay attention to retaining customers. Be in touch with the audience, and constantly reinforce your service or product offers. Make your communication and promotion strong. Invest in SEO Customers often use Google to learn about a new product or service before buying. That is the main reason why SEO really matters. While you are creating website content for your website, it helps to present on Google My Business as well. Investing in SEO helps raise your website ranking in order to grab more and more traffic. Personalized product recommendation You can’t apply a single strategy for every product. A least group them according to their function or customer demands and design different strategies for different categories. Product recommendations should be personalized. This makes your offer more relevant to the customers, thus raising the chances of them buying from our store. Drip and cart abandonment email campaigns A cart abandoned reminder campaign allows you to get back all the lost sales attempts. There are many reasons why people left without placing an order. Either it’s a technical issue or a personal matter, merchants should be able to work on it immediately. This helps strengthen the relationship with your customers, increase revenue and build a loyalty network.
Tips To Create an Automated eCommerce Store
eCommerce also referred to as electronic commerce, internet commerce, or online commerce, is a business concept that involves online transactions. eCommerce stores or enterprises are firms that offer their items online. An eCommerce store is not easy to manage or handle. Automated eCommerce stores offer many benefits to the owners. Businesses can improve operations and business intelligence as well as increase productivity. The automated eCommerce stores also help in increasing the effectiveness of marketing initiatives and conversions. Tips for Creating an Automated eCommerce Store Following are some of the top activities that you can use to create an automated eCommerce store. Automate Reviews Automate review is a system in which the software asks the customers about reviews for products. If you have an automated review system in place, your clients will be prompted for a review quickly after doing business with you. When the software requests a review from the customers, most customers will leave a review. The system does not publish all kinds of reviews. The system filters the unfavorable evaluations. Automate Inventory Management Automate inventory management can be achieved with software application. It allows wholesalers and distributors to add, update, delete, and move inventory in real-time. This automated activity is known as an automated inventory management system. Additionally, using a data feed that flows into your website –is an automated inventory system that allows you to get inventory counts from your suppliers. Automated Email Series The automated email series reduce the workload of the employees to a greater extent. Marketing automation allows you to construct a single email—or a series of emails—that sends out automatically in response to predefined factors as well as triggers. So, utilize the automated email series for sending newsletters, announcements, or any other news to a specific group of people or all subscribers. Automate Customers Support Customer service is one of the major factors that make people choose a specific store. It is quite easy to choose the best software for customer support as there is much productive and efficient software available. So, select the Appropriate Software. Custom software can help you improve your company’s operations. Automate invoicing, accounting and bookkeeping The office tasks are the most difficult and time-occupying processes. The invoicing, accounting, and bookkeeping can be automated through automation software. So, automate these tasks for saving a lot of time and increasing the productivity levels of employees. Conclusion One of the most unique benefits of an automated eCommerce store is that it helps in enhancing the consumer experience. For example, employees need to handle the inventory, emails, orders, delivery, invoicing, bookkeeping as well as accounting. Automation can allow employees to spend their time on other productive tasks. Automated eCommerce stores are helpful for increasing the sales rate, conversion rates, and revenue of an eCommerce store. So, download an automated eCommerce store for increasing the productivity levels of the Company.
