BigCommerce Email Notification Best Practices
In 2024, email marketing continues to show its strength, with an impressive return on investment (ROI) of up to $36 for every $1 spent. This makes email one of the most cost-effective marketing channels available to businesses today. Email notifications are a key part of any eCommerce business, especially for those using BigCommerce. They play a significant role in keeping your customers informed, which helps build trust and loyalty. When done well, these messages can also streamline your operations, making everything run more smoothly and increasing your sales. In this guide, we’ll explore the best practices for setting up and using them in BigCommerce to help you get the most out of your store. Understanding BigCommerce Email Notifications BigCommerce offers a range of email notifications that are essential for keeping both customers and staff informed about important events. These notifications are important because, according to recent data, the average email open rate across industries has increased to 34.46%, making email a highly effective communication channel for businesses. This statistic highlights the importance of using these messages to ensure your messages are actually being seen by your audience. Types of Email Notifications in BigCommerce BigCommerce provides several types of email notifications to help you manage your store and keep your customers updated. Here’s an overview of the main types: Each of these email notifications serves a different purpose, but all are designed to keep your customers informed and engaged. Using them effectively can help boost your store’s performance. Importance of Timely Notifications Sending timely and relevant email notifications is essential for keeping your customers happy. When customers receive updates quickly, it reassures them that their order is being handled properly, which builds trust in your store. Here’s why timely notifications matter: For example, if a customer is waiting for an item to be restocked, a quick email notification as soon as it’s available can lead to an immediate sale. On the other hand, if customers are left waiting without updates, they might look elsewhere. Keeping your notifications timely and relevant is key to maintaining a smooth customer experience and ensuring that your store continues to grow. Best Practices for Setting Up BigCommerce Email Notifications Setting up your email notifications correctly in BigCommerce is essential for keeping your customers informed and engaged. This section will cover the best ways to customize your email templates, set up order and shipping notifications, and use back-in-stock notifications effectively. Customizing Email Templates Customizing your email templates is important to ensure that your messages reflect your brand’s style and voice. Here are some tips on how to do this effectively: Atom8 – BigCommerce Automation from GritGlobal makes it easy to customize your email templates. It allows you to incorporate dynamic content that matches your brand’s voice, which can help enhance customer engagement. By taking the time to customize your emails, you can ensure that they stand out in your customer’s inbox and encourage them to take action. Setting Up Order and Shipping Notifications Order and shipping notifications are vital for keeping customers informed throughout their purchase journey. Setting these up correctly can improve customer satisfaction and reduce the number of support requests. Here’s a step-by-step guide to setting up these notifications: With Atom8 – BigCommerce Automation, these email notifications can be automated, reducing the need for manual work. This ensures that customers are kept informed at every stage of their purchase journey, which can lead to higher customer satisfaction and fewer inquiries to your support team. Utilizing Back-In-Stock Notifications Back-in-stock notifications are a great way to inform customers when an item they wanted is available again. Here’s how to make the most of these notifications: Atom8 can automate these back-in-stock email notifications, making it simple to keep your customers informed about product availability. By using back-in-stock notifications effectively, you can improve your conversion rates and keep your customers happy. Advanced Email Notification Strategies Using advanced email notification strategies can take your BigCommerce store to the next level. These strategies not only improve communication with your customers but also streamline your internal operations, making everything run more smoothly. Leveraging Automation Tools BigCommerce Automation tools like Atom8 are great for handling advanced email notifications. These tools allow you to automate tasks that would otherwise take up a lot of time and effort. Here’s how you can use them: Using BigCommerce Automation tools like Atom8 for your email notifications not only saves time but also increases efficiency. By automating these key tasks, you can focus on other important areas of your business, knowing that your notifications are being handled smoothly. Enhancing Internal Communication Internal email notifications are essential for keeping your team informed and on the same page. With tools like Atom8, you can automate these notifications to ensure that your team is always aware of what’s happening in your store. Here’s how internal notifications can help: By automating internal email notifications, you can improve communication within your team, leading to better coordination and faster response times. This not only helps your team work more efficiently but also enhances the overall customer experience. Providing Post-Purchase Support After a customer makes a purchase, it’s important to continue providing support to ensure their satisfaction. Email notifications are a great way to do this, and with Atom8, you can automate these notifications to make the process even smoother. Here are some ways to provide post-purchase support through email notifications: Providing post-purchase support through email notifications helps build customer loyalty and ensures that they have a positive experience with your brand. Automating these notifications with tools like Atom8 makes it easier to stay connected with your customers and keep them coming back. Measuring the Success of Your Email Notifications To make sure your email notifications are effective, it’s important to measure their success. By tracking key metrics and performing tests, you can see what’s working and make improvements where needed. Key Metrics to Track There are several key metrics you should monitor to understand how well your email notifications are performing. Here’s an
Top 5 Trending Dropshipping Products to Sell Online In 2021
Dropshipping is a new retail business concept that allows you to sell things without having any large inventory or greater investment. Retailers must search the wholesalers who are willing and competent to manage distribution for this strategy to succeed. This is an attractive business model that profits the business owners to a greater extent. We’ll go over all you need to know about choosing products for your dropshipping business in this post. Following are the top 5 trending dropshipping products that are hot products to sell online in 2021: Health and Personal Care The term “levels of care” is widely used by medical practitioners. Primary care, secondary care, tertiary care, and quaternary care are the main four categories of Health and Personal Care. Each level is predetermined according to the severity of the medical issues. Each layer treats a particular type or a particular range of severe issues. These layers also define the clinicians’ abilities and expertise. Health and personal care are the top 5 dropshipping products to sell online in the year 2021. Gaming Video games are a multibillion-dollar industry that has been around for a long time. The global PC gaming market is expected to earn about 37 billion dollars in revenue in 2020, while the mobile gaming market is expected to produce over 77 billion dollars. This is a profitable market for business owners who are just entering eCommerce. It also hoards the greatest amounts of dropshipping products to sell online in the year 2021. Camera and cellphone accessories Other top trending dropshipping products to sell online in 2021 are camera and cellphone accessories. The camera and mobile phones are a necessity in this digital age. Without these accessories, a person is armless. You can still profit from dropshipping phone accessories. Kitchen and Grocery Dropshipping phone cases are not only cost-effective but also convenient. You’re okay to go as long as you don’t stock your store with all of the kitchen and grocery cases. The kitchen gadgets and grocery items are everyday necessities. Nobody can deny the importance of kitchen and grocery items. So, they are the best products to dropship in 2021 during the lockdown period. Tools and home improvement These are common household equipment, such as a hammer, an adjustable wrench, and a screwdriver set. Home improvement tools are frequently used in home repairs. Without these, no toolkit is complete. However, the demand for tools and home improvement tools never recede. We recommend you choose the best dropshipping products of this category as the demand is always high. You will profit greatly. Conclusion Dropshipping is a type of business that has become most famous recently. This is a one-of-a-kind character, which permits people to launch a business. The investor does not have to hoards of the investment – They are without a large initial investment or overhead. So, choose any of the above top 05 trending dropshipping products that will sell instantly in 2021 during the lockdown period. Even without a large initial investment, your business should still have a contingency plan in case inventory is not enough. If you’re a BigCommerce merchant, BackOrder will help you by allowing buyers to place an order when the inventory is zero. Customers can still pay as usual and the bought items will be dispatched to the their door as soon as the items are in stock. You can learn more about BackOrder here: The app allows your customers to purchase even with 0 inventory.
