Send Customer Groups To Email Marketing Platforms By Atom8
Statistics show that every $1 spent in email marketing could drive a return on investment (ROI) of approximately $42. This tool is particularly useful for lead generation, sales, and leads nurturing. Recently, a new tactic has been widely adopted named email marketing automation. It allows online marketers to send customer groups information from the store backend to another platform. The goal is to deliver personalized messages based on predetermined times and conditions. The tool possesses great efficiency. The question is how to integrate it with your e-commerce platform. What is the problem? Email marketing is indeed one of the most effective modern marketing tactics. However, it takes time to upload the customer list from your store to an email marketing platform. If you want to update the email list regularly, you have to repeat downloading and entering data lots of times. It gets worse when it comes to welcome or thank you letters. This type of email needs sending out immediately after the customer creates an account or places an order. Otherwise, it couldn’t acquire the expected effect. But it’s never easy to fill in customer information one by one, especially when your business has thousands of visitors per day. Therefore, you need a solution that helps pull all data into the email marketing platform every time it is updated in the store backends. Complicated as it may sound, it is totally doable with Atom8 Automation. How to send customer groups to email marketing platforms with Atom8? Atom8 is an automation platform that allows users to convert repetitive tasks into automated workflows that executes according to preexisting rules. To streamline data between an e-commerce store and the email marketing platform, you need to integrate your email marketing account with Atom8. 1. Go to Integration in the Atom8 Dashboard 2. Enter the key from your email marketing account. Atom8 allows for incorporating MailChimp, Klaviyo, and Sendgrid. You can connect as many apps as it is convenient for your business goals. Be careful not to mistake the key from one platform to another. Once your account is integrated, you can set up a workflow including MailChimp, Klaviyo, or Sendgrid. For example, you want to send a welcome letter to a customer who has just created an account and offer them a discount for the first order. Firstly, prepare the template and save it on Mailchimp. Then create a workflow as follows. TRIGGER: When customer created We might not need a condition for this workflow. ACTION: Tag customer on Mailchimp and Send email to customer via Mailchimp. Because your account is already linked, you will be able to see and choose all the templates available in your Mailchimp. Activate the workflow and you’re ready to go. Final note Email marketing is always valuable to increase your business performance. With automation, it is even easy to send customer groups to your email marketing platform. Install Atom8 today and enjoy your work!
Schedule Sale Price Lists With Atom8
For a few years, BigCommerce merchants have been looking out for a way to schedule sale price start and end date. This feature is of high necessity for store owners. Setting up a sales date is indeed more convenient than having an employee manually update pricing at any time. Unfortunately, the BigCommerce native functionally only allows for immediate release. If you wish to publish the price list at a specific time, you need to wait until that moment to press the button. This is particularly frustrating during midnight or with a large number of items. Many stores have multiple promotion programs run simultaneously. Each campaign might have a separate start and end date while covering different products. Some merchants also want to add and remove products from the list when the campaign finishes. Without the help of a third-party app. This seems almost impossible. Schedule sale price date The release date for a price list can be scheduled fast and accurately with Atom8. This is an automation platform allowing merchants to convert repetitive tasks into workflows that execute whenever. For the price list, you must have all the product information updated in your BigCommerce store in advance. Then set up a workflow as followed. 1. TRIGGER: trigger by time Fill in the date and time you want to publish the price. You can also choose to repeat the workflow every day, week, and month. 2. FILTER Atom8 allows for management at several scopes including order, product, customer, and content. To schedule a sale price, choose Content. 3. In Publish price list, select the list you have created. 4. If you want to stop the campaign after a few hours. Enter a number in Delay. After that, unpublish the price list. 5. Activate the workflow and you are all set. Add product to the sale price list Sometimes you want to add products that are almost sold out to a discount program to get rid of them faster. This is totally doable with Atom8. The workflow is somewhat similar to the previous one. Only this time you need to Filter by Product. Specifically, the workflow should be displayed as followed. TRIGGER by time FILTER: by product In Conditions, fill in the characteristics separating discounted products from other items. In this case, we recommend If the Product inventory level is less than 5. Under Actions, select how you want to reduce the price. There are 3 discount modes: apply % discount, apply $ discount, or set the sale prices. We go with a % decrease in the example. After 24 hours, tell the system to remove the sale price with the same action. Not that this is only applicable for the product-level price. You need another workflow for a variant-level sale. Final note Now you know how to schedule a sale price with Atom8. There’s no need to worry about the absence of this function in BigCommerce anymore.
