Ultimate Guide To BigCommerce Multi-store
BigCommerce is trusted by many entrepreneurs to host their web store. Sometimes, a business needs more than one web shop to display its products. Basically, you need a system that allows for managing two or more stores from the same backend. Though it is not possible in BigCommerce alone, you can run on a multi-store setting by using BigCommerce for WordPress plug-in. Benefits of BigCommerce multi-store Improve customer experience Most customers don’t go to your store to wander. They often know what they want to buy and are trying to compare prices and properties between providers. Therefore, it’s recommended to make your site as easily navigated as possible. The more steps there are between browsing through categories and making a purchase, the more likely they will give up before reaching your products. A BigCommerce multi-store setup shortens the path between finding and purchasing. It ensures that your products are presented whenever someone is searching for them. While it increases customer satisfaction by saving time, it also makes a huge difference to your business performance. Custom store for different regions Customers prefer localized stores more than a one-size-fits-all copy. You can customize the look of each store differently to appeal to customers in that region. Local preferences will make you stand out from the competition and convince customers that you are the right choice for them. Having multiple stores is particularly useful when you’re selling in many countries. It is easier to change language and currency based on the geolocation of the visitor. Improve SEO Search is the number source of traffic, outnumbering social media by 300%. That’s why search engine optimization (SEO) is always an indispensable part of a successful marketing strategy. The higher your rank on the visitors you receive. There are many factors determining your position on the SERPs. The BigCommerce multi-store setting can lower the bounce rate, as it increases the chance that customers find a suitable product on one of your websites. Furthermore, it adds value to your link building. Search engine algorithms highly regard sites that are linked to your pages, so you want to link as many sites as possible. With many stores, you can use your own websites for this purpose. Set up multiple stores with BigCommerce for WordPress The benefits of multi-store operating are rather obvious. So to use BigCommerce for WordPress plugin, you need to fulfill these criteria: A WordPress site The free BigCommerce for WordPress plugin installed on your site Multiple BigCommerce stores Each store must have its shipping, payment, and tax settings installed so that customers can check out Each store must have the “Optimized One-Page Checkout” setting enabled The WordPress permalink setting is set to either “Plain” or “Default” How to activate the BigCommerce multi-store setting? 1. Log in to your BigCommerce store and go to Advanced settings 2. Select API accounts 3. Select Create API account 4. Fill in your API account. In the “OAuth Scopes” settings, select “none” for “Checkout Content” and “login” for “Customers Login”. For the rest of the settings, select “modify” for the rest of the settings. And “Save”. 5. A pop-up window will open showing the Client ID, Client Secret, and Access Token that you’ll need for WordPress. This information will also be compressed into a .txt file that is automatically downloaded to your computer. 6. Log in to your WordPress account and select “BigCommerce”. Then, select “Enter your API credentials”. 7. Fill in the “Base API Path”, “Client ID”, “Client Secret”, and “Access Token”. Then, click on “Connect Using API Credentials” to connect the BigCommerce store to your WordPress site. Repeat the process to add other stores. Expand your online presence and increase revenue All in all, any business with a large catalog should create multiple stores to display its products. This method will improve customer experience and provides you with better sales opportunities.
Back To School Online Shopping Trends
Back to school shopping season, the second-largest shopping season of the year, contributes a significant volume to eCommerce brands as well as retailers. After six unpredictable months of 2021, a new semester is coming, the demand for school supplies and back-to-school products is booming. The National Retail Federation showed that a quarter of back-to-school shoppers had started shopping by early June and predicted a sudden increase by mid-August. Besides, according to a survey made by Deloitte in 2021, per student spends an average of about $612 on their back to school shopping. Back to school online shopping habits To build an effective eCommerce strategy, retailers should look at how their customers are shopping in the season. What shoppers buy After surveying customers about which products they usually buy and how much they are willing to pay, here are the results: School supplies: 95%, with an average amount spent of $112. Clothing and accessories: 93%, with an average amount spent of $286. Computer and hardware: 63%, with an average amount spent of $299. Electronic gadgets: 16%, with an average amount spent of $271. The study showed that customers purchased essential school supplies and clothing or accessories most. It’s no question these two types of categories take a large share in the total B2S sales. When shoppers buy Deloitte’s 2021 study found that consumers intended to shop before the beginning of July ($1.3 billion in sales), with a spike in the last two weeks of July and the first two weeks of August (up to $9.9 billion). In the next two weeks and September, consumers shop less. It’s undeniable that the end of July and the beginning of August is the best time to attract customers. Where shoppers buy In terms of generation, customers from all groups of age do their shopping at mass merchants (83%). The number second destination is off-price stores with both Millennials and Gen X. While, department stores are much more preferred by boomers. Mass merchants were the first choice among more than half of low-income households. Conversely, only one-third of high-income households shop here. In terms of clothing and accessories categories – a bestseller in the back-to-school shopping season, mass merchants are least attracting consumers. New back to school online shopping trends In the wake of the Covid 19, the most sought out products are sanitary masks, disinfectant gels, and less hazardous materials made school accessories. Consumers tend to research, compare, and purchase in large chains and marketplaces. The available online platforms result in the catalog variety and selection of products, sellers, especially competition in prices. Discounts and rebates encourage consumers to buy more. Half of the shoppers are anticipated to use either desktop or mobile devices to do shopping online. But shoppers tend to do shopping online on mobile more than on desktop. The eCommerce guide to back to school shopping Optimize website Speed, functionality, and interface are the most requirements by online shoppers in the twenty-first century. Being easy to use is also a must-have standard of the website. Optimize the website to enhance your customers’ experience. Invest in mobile sites Since mobile sales outperform desktop sales, it’s safe to say that focusing on a mobile eCommerce design boosts sales for businesses. Having a website is not enough, it’s essential to optimize it. Improve the web presence by having responsive visual elements in UI/UX designs, and ensure that all the product pages are clickable and easily accessible. Take advantage of automation tools Speed is an essential part of customers’ experience. Automated activities minimize the times which both customers and businesses spend on every process of business. Take advantage of automation tools to give your customers the best experience and optimize your company’s sales activities. Create bundle shopping Developing one-click shopping opportunities that bundle related products for lower prices can attract customers and increase revenue. For instance, a bundle of pens, notebooks, and a handbag or a laptop, a laptop case and backup hard drive, etc. Back to school online shopping season is a lucrative opportunity for eCommerce brands. Have a good strategy as well as keep adapting lastly, utilize tools and automation to maximize your sales figures. Atom8 BigCommerce automation and Atom8 Shopify automation are our latest tools for eCommerce automation. Check out the sites to have more details.
