Top Automation Trends In 2023 For eCommerce
What is eCommerce automation? eCommerce automation is the process of using technology to execute various tasks for a business, resulting in growing sales and increasing productivity. In another word, eCommerce automation is software that helps convert tasks, processes, and campaigns of the business into automation that intelligently executes when needed. Therefore, the businesses can do more with what they have. There are three common components of automation: A trigger event that automation needs to be started A condition that defines what the automaton will do An action to perform a function without human intervention Examples of eCommerce automation: Tagging customers for segmentation and marketing Standardizing visual merchandising, streamlining tracking and reporting, and halting high-risk orders Sending welcome emails to new customers who have just created an account on the store Sending ebooks to customers every month automatically Benefits of automation in eCommerce eCommerce automation helps simplify businesses’ tasks, leading to saving time and increasing productivity. Increase productivity By automating, business’ teams can concentrate on more essential tasks such as customer retention, building relationships with partners, researching and developing products, creativity, and more. Improve operations Businesses can automate processes to get better performance. It’s important when it comes to inventory and order management. Automation helps simplify these processes to make them more smoothly and quickly. Automation systems can help balance stock and fulfill orders, especially in the high shopping seasons. Improve customer experience Optimizing each process allows customers to make purchases much easier, as well as get information about products immediately. Automation trends in 2023 for eCommerce Voice search Shoppers today prefer to search for what they want with the voice because it’s just easier and more time-saving. A report showed that by the year 2025, voice search automation’s value will reach approximately $1.25 billion. AI-powered chatbots Chatbots are becoming smarter day by day thanks to Artificial Intelligence (AI). Although they have existed for the last few years, they are improved and become more powerful. According to Statista, the chatbot market will value about $1.25 billion in 2025, a significant increase from the previous years ($190.8 million in 2016). Automation for purchases and sales Many businesses today have automated their purchases and sales procedures to make them more quickly and save time. In sales activities, automating customer experience and support is being invested significantly. Businesses track their engaged customers, sync them to an email list and gather feedback after each purchase automatically. Tagging and segmenting customers based on their characteristics or location is another way businesses are automating their eCommerce. A tool like Atom8 can help to do all these smoothly if you have a BigCommerce, Shopify or Magento store. Discover more about the app here: Marketing automation This is familiar with every eCommerce business now. Businesses try out automated marketing to save both time and money. Some popular examples for what they are doing in automating their marketing activities in 2022 are as follows: Auto-scheduling social posts Welcome emails Birthday and anniversary emails Engagement emails Newsletters Back in order emails Out of stock emails Automated warehouse processes The trend is becoming more popular because of the great results it brings back for eCommerce businesses. Inventory management has never been an easy function in every business. That is the reason why automation has been happening in managing inventory these years. Automating warehouse processes helps businesses ensure their stock is updated in real-time and reduces inventory costs. Omnichannel approach eCommerce businesses are automatically expanding the omnichannel, from online marketplaces to social media and platforms. This isn’t what businesses can choose, but is a must-do thing. Customers today want a consistent omnichannel experience. And what businesses are doing is to build technological support to let their employees create immersive experiences on platforms. Sum up Automation for eCommerce is no longer a new issue with businesses, but it’s changing every minute. Therefore, they need to keep track of the latest trends in eCommerce automation to ensure their existence and growth.
August Product Updates – Embracing Your Unlimited Possibilities
Back-to-school deals draw the curtain on a busy summer for eCommerce merchants. After spending the end of July for vacations, merchants will still have up to 3 months to catch a breath and prepare for the holiday season’s soaring demand. Stats show that consumers seem to shop earlier during these 2 pandemic years, so trust us, it’s never too early to gear up. We at GritGlobal have been working on our customers’ feature requests and recommendations. There’s no better timing than now to roll out a big update, in time for merchants to get their eCommerce stores ready for the holidays. Check out what’s now available in our apps. Atom8 Trello integration Trello is one of the most popular task management apps, which can help merchants manage new projects and their stores effectively. User-friendly interface, automation, and a large number of integrations are the key reasons people favor it so much. In the Integration tab within the Atom8 app, you should now find an option to integrate with Trello. Just enter your email, follow the instructions to connect your account and you can choose to add a Trello card from our action list. If you are managing tasks on Trello, this integration will definitely make a change in productivity. For example, you can add a card to notify responsible staff to fulfill new orders on time. There can be many other use cases for Trello, but we’ll leave it to your amazing creativity. HTTP requests If you do have a technical background or a developer within your team, this action can be your triumph card to do literally everything on a BigCommerce store. As long as API integration is available. We are still working on new integrations with popular services, but this action can work magic to communicate with other systems you need. In Atom8 Enterprise Plan’s action list you should now find the “Send HTTP request” option, which in turn creates unlimited automation possibilities. For example, if you want to have a “send message to Slack” action, or connect Atom8 with Zapier, you can now complete them with HTTP requests. Feel free to share your workflows with us, we’d love to see how the new feature is working for you. Shopify new condition: discount codes If checking coupon code usage is a routine task for your Shopify store, now you may as well sit back and let our app automate it instead. For example, you can apply the following workflow to notify responsible staff when a specific code is used, with all necessary information in the email. BackOrder Currently supported themes The BackOrder app can help you to customize buttons and messages on the storefront. However, with BigCommerce’s wide variety of themes and merchants’ custom themes, sometimes the app might not work as expected. If you are new to the app, be sure to check the Settings tab and choose your theme in the Theme Setting section. We are currently supporting 2 latest versions of the following themes. In case your app is not working properly on the storefront, or your theme is not on the list, please contact us at support@gritglobal.io. We are always happy to help.
