Shopping Sales Holiday Calendar For eCommerce Merchants In 2021
If you are looking for a 2021 holiday shopping calendar for your online business, spend little time looking at this. In this article, we’ll discuss the shopping sales holiday calendar for eCommerce merchants in 2021. Biggest shopping holidays of the year for eCommerce merchants New Year’s Day – 1 January This day marks the beginning of the new year or a new start to better themselves. This month is also a suitable time for people to join in a new activity or a new group because they are trying to form positive habits. Making your marketing campaign around the new year’s resolutions will be an effective plan. Valentine’s Day – 14 February 14 February is a day celebrating love and romance for all people in the world. On this day, couples give gifts to each other to express their love. You can engage your current customers on social media or by email. Additionally, a marketing campaign with a creative message of love such as breaking limitations, etc. may be a good way to attract new customers. Don’t forget to provide your audience with gift guides and offer them any discounts if possible. Lunar New Year – 11-16 February Lunar New Year is a very important holiday in Eastern countries such as China, Southeast Asia, etc. People buy a variety of goods these days, such as food, decoration stuff, and clothes. If you make your website background stand out and fit with the time, your shoppers will be attracted. International Women’s Day – 8 March International Women’s Day honors the females, they are your customers’ moms, friends, etc. You should accomplish this desire of your customers and design exceptional gifts for mothers. There are some other tips you can apply to increase your sales: free shipping, promote products through emails or allow personalization of products. Mother’s Day – 9 May (US & AU) / 9 March (UK) In 2021, Mother’s Day will fall on 9 March in the UK, and 2 months later in the US & AU. There is a large number of people shopping for gifts on this day, so it’s a good time for brands to increase sales. Email marketing and social media marketing are what you should concentrate on. Moreover, it will be a shortcoming if there are no sales promotions or gift guides for your customers. Father’s Day – 20 June (US & UK) / 5 September (AU) Father’s Day is a similar day to Mother’s Day. It honors all of the fathers in the world. People often purchase gifts for their fathers to express their love and esteem. You can use marketing channels like on Mother’s Day, but deploying something new such as free shipping or free messages delivery will be a plus for your brand in the customer’s mind. Back to school – August-September This back-to-school day is another different season from usual under the impact of the Covid-19. However, mothers and college students still buy necessary school supplies. Thus, make sure you offer them a discount. Making a combo of stuff will encourage your customers to buy more, then increase your sales figure. Don’t forget important personal defense stuff in this epidemic environment: masks and hand sanitizer. Halloween – 31 October Halloween is the most fruitful event for spooktacular deals. Run an online Halloween marketing campaign, generate and promote creative content on Halloween. Thanksgiving – 25 November If your target market is in the US, Thanksgiving, one of the most popular holidays to boost sales, shouldn’t be missed. Thanksgiving falls on the fourth Thursday of November every year. On this day, people usually gather with their family and friends, have a cozy meal, and share gifts. Investing in advertising for this holiday season is the right decision. Black Friday / Cyber – 26 November / 29 November Do you know – This is the biggest holiday in the eCommerce calendar when people shop more through the weekend. You can encourage your customers to purchase with free shipping and eliminate additional charges from the products. Remember to kick off your campaign a few weeks in advance. Christmas – 25 December People spend an enormous amount of money during this holiday. You can run online contests on your website and offer Christmas gifts. Offer discount coupons or gift cards, and use social media to drive traffic to your store. Ideas to increase productivity and drive sales Shopping sales holidays require online merchants to make careful plans and preparations in advance. Remember these tips to maximize your profit during the high shopping seasons of the year: 1. On-page optimization Optimizing your page will help increase the conversion rates. Make sure your website has the best performance during these holidays so that your customers have a perfect experience with your brand. You can optimize your mobile site, pop-ups, or website messaging. Don’t forget to optimize CTAs, it may not be easy, but it is worth your effort. 2. Have a good customer service Don’t think discount programs or other promotions of sales are enough. To keep sales for the long-term, you need to provide the best customer service to make sure that they will come back with you, make further purchases in the future. Always remember that it’s easier to retain your existing customers than to find new ones. Therefore, try to maintain high service levels in these peak seasons. You know – It’s difficult but if you can, you will win your loyal customers and your competitors. 3. Avoid shopping cart abandonment with automation This is a very effective way to increase your sales. In holiday shopping seasons, shoppers often add a large number of items to their shopping cart to hunt for deals and leave before completing the transaction. If you can reduce this cart abandonment rate, you can improve your total sales. How can you do that? Don’t worry, automation can help you with the issue. You can remarket abandoned carts via automation. Integrate your store with email automation platforms such
What To Look For In An eCommerce Automation Platform
Running an eCommerce store is not easy, especially when your business extends. You have to carry out a chain of both repetitive tasks and non-repetitive ones, from marketing to shipping. That explains the reason why an eCommerce automation platform has become a powerful tool for companies to achieve their success in recent years. Why is automation important for eCommerce? eCommerce automaton is any digital or technologically-driven task triggered by an action or non-action from your customer or your team. It combines the right processes, software, and people necessary to automate the entire order fulfillment process, from the time a customer hits the “submit order” button to the delivery of that item. eCommerce automation is important for businesses because it helps save time, save money, and increase customer satisfaction. Automating repetitive activities help things run smoothly and quickly, then free up the time you spend on them and concentrate on more critical ones. Besides, automation helps minimize errors you may make, so you don’t have to spend on fixing the errors. Finally, automation is a key to enhance customer’s experience by simplifying and customizing every process. Therefore, they will make further purchases and stay with you for a long time. What to look for in an eCommerce automation platform? Once you’ve decided to implement automation, it can be overwhelming to choose the best platform for your business. No matter what you choose, you’ll want to seek a platform that can optimize your business with the following features: Automate business workflow The first thing that you should look at a platform is how it automates your business workflow. With an eCommerce business, workflow automation is even more essential than any other kind of business, as its success depends hugely on speed and accuracy. The platform should not only handle manual and repetitive tasks for you, but also execute important tasks of the eCommerce business such as low stock alerts, abandoned cart reminders, or automatically publishing a product, and more. When a customer places an order, the system will automatically group him to a list and send a confirmation. Automate marketing tasks eCommerce often carries out repetitive tasks for marketing campaigns. So, an ideal platform needs to help you with the execution of these activities. Some automation a platform should have for your marketing campaign is segmentation customers, tagging customers, email marketing, promoting, etc. A good platform will integrate your social media and publish content on a timeline you set. Allow advanced automation logic for complex eCommerce scenarios This feature is another dispensable one of an automation app. The ability to automate logically more complicated tasks, not only simple ones, deserves one of the most powerful automation tools. For instance, when your customers placed an order but the warehouse is empty, your app will automatically generate a unique discount code. It will keep your customers happy and encourage them to come back to make a new purchase in the future. One more important thing, the app should be flexible and open to working well on any required business workflows without limitation. Connect and automate other apps Your online store may be run and supported by many other apps such as Mailchimp, ShipStation, HubSpot, etc. Therefore, your automation platform should let you connect and feed data to these integrated apps without switching, resulting in improving the efficiency of the business operation. Having available pre-built templates This is critical for businesses that are not too big or do not specialize in something like writing code. Assuming that the platform doesn’t have pre-built templates, you’ll have to build the template by yourself or outsource, which increases your costs and your effort. Easy to use and protect from frauds A platform, of course, needs to be friendly with users. A platform that is easy to use and works smoothly without any interruption or errors helps you to optimize procedures and reduce your operational costs. A fraud detection automatically function will help you minimize errors, detect and prevent potential risks immediately during various transactions. Final note There are many providers to choose the one that supplies you with the best eCommerce automation platform. However, before making a decision, you should look at what kind of your business and your products are, and what your business’s long-term destination is. It will result in automating your eCommerce effectively, helping to boost your business growth. Our Atom8 may be the solution that you are seeking. Check out more on our website to see how our automation platform can help your business.
