Practical approaches to B2B eCommerce for distributors
The demand for eCommerce has allowed B2B distributors to grab their target customers easily. Today, most buyers prefer online marketing and this creates the best platform for a distributor to sell their product online. You have to choose the best B2B platform for solutions. Like Bigcommerce there are several other online platforms available that support both SAAS deployment and on-premises and provide the best performance for B2B buyers. Create a detailed plan with requirements Proper planning is always important. You have to make an executive summary. You also need to determine the purpose of the business plan and then create a solid business profile. What kind of information need to be stated on your sites, how can customer place an order. Or essential features to create the best user experience on a website. That helps distributors to sell their product more at B2B platform and it helps to make more revenue easily from eCommerce websites. Determine the right technology Technology is at the core of eCommerce. Therefore you should invest effort in researching for the right platform, tools, software that can help you create a powerful website and enhance operation efficiency. If you are serving buyers for large orders, then the best practice should be to compare the top B2B eCommerce platforms. Then it comes to ERP, CRM, security measures, marketing tools, etc. If you choose BigCommerce or Shopify as your platform, Atom8 can be a valuable tool to take eCommerce operations to the next level with automation. Build an eCommerce team To grab B2B market, most of the distributors want to create a team to manage their eCommerce portal properly. Their main purpose will be analysis online, research and identify potential clients, collect data, and contact potential customers’ requirements for selling the products. Train operational and customer service team Customer service plays an important role. Before providing bulk orders, all the distributors’ houses always want to deliver strong customer care service within their eCommerce website. Whether you can provide strong customer care service or not, that’s very important. During order place or after placing an order customers always want to contact the customer care number. Run marketing campaigns for new and existing customers For bulk orders, it’s essential to contact small and medium-size companies and be aware of your eCommerce site. You have to set different paid campaigns and non-paid campaigns for marketing and promoting your product lists using an eCommerce website. Using social media, websites, and search engines, you can run different marketing campaigns always. So, it’s better to create an eCommerce platform for your business now. B2B eCommerce for distributors is ideal because in this way distributor houses are able to grab B2B buyers very simply. eCommerce platforms provide several opportunities to distributors for their website. Then, you can implement search engine optimization. Through this process, you can increase website ranking and generate traffic to your website. It’s a constant process and you can follow the contact process always. If you’re planning to establish your B2B eCommerce business, make sure to read our post ‘Best B2B eCommerce platform in 2021‘! Final note Proper marketing, advertisement, promotion, and search engine optimization or social media marketing always help to achieve more target customers. The B2B market is trending and the demand for the B2B market is increasing. Given these points, contact with proper channels, analyze the market, and target business organizations to get bulk orders using the eCommerce platform.
How To Set Up Authorize And Capture Payment On BigCommerce
Many BigCommerce store owners today are using authorization. It allows authorizing the charge without withdrawing the funds from the customer’s account until being approved. The reasons are due to benefits authorization brings back: reducing fraud, minimizing costs, and increasing customer satisfaction. Therefore, in this article, we’ll show you how to set up authorize and capture payment for your BigCommerce store. BigCommerce integrated payment gateways support authorization Not all available payment gateways allow authorization or capturing of funds within BigCommerce. Thus, you have to look carefully to see which gateways are supporting this feature. Here is the list of payment gateways on BigCommerce for you to check: Payment gateways. Set up authorization 1. Click Store Setup → Payments. 2. Click the settings tab of the payment gateway. For example, the payment gateway here is Authorize.Net, you’ll click on Authorize.net Settings tab. 3. Find Transaction Type, click and select Authorize Only → Save. Then, you have successfully installed the Authorize Only feature. Set up capture payment delay 1. Go to Orders → View, find the order you want to capture funds for, and click the + icon. 2. In the Billing section of the order details, click Capture Funds → OK. Unless your gateway captures the funds immediately, the payment status will turn into Capture Pending (only visible via the API). When payment is captured successfully, the order status will update to Awaiting Shipment or Awaiting Fulfillment. Otherwise, if the transaction is declined or rejected, it will revert to Authorized. Capture payment for multiple orders Orders → View, select orders you want to capture payment. In Choose an action, click Capture Funds for Selected → Confirm. Note The authorization often expires after between 7 and 30 days, depending on the gateway. In case you are not enabled to capture funds within BigCommerce, log into your payment gateway’s dashboard or terminal to set up it. Capture and void payment with Atom8 Setting capture payment manually as the above steps is not difficult with a few orders. But when the number of orders is large, it won’t be productive. Fortunately, an automation tool like Atom8 can help you with this issue. Atom8 is the automation platform integrated into BigCommerce stores to optimize processes in an effective and efficient way, including auto-capturing and voiding payment. Moreover, the app is easy to use, just by some simple actions. How does the Atom8 application carry out your workflow? A process is carried out automatically by Atom8 when there is a trigger, conditions fulfillment, and actions which you wish to. In this case, the trigger is when there is a new order placed, the condition may be a compatible payment method or others as you want to specify. For instance, you want to capture payment for orders with a total value of larger than or equal to $500 via Authorized.Net, set up the workflow on Atom8: TRIGGER: When an order is placed CONDITION: If the payment method is equal to Authorize.net AND if the total amount excluding tax is greater than or equal to $500. ACTION: Capture payment Or you want to capture payment for backorders, so you don’t need to charge your customers until they receive the package but still be sure that you’ll get money for the order. TRIGGER: When an order is placed CONDITION: If the order status is equal to Awaiting Fulfillment ACTION: Capture payment Now, if you wish to void payment for an order, you can proceed by similar steps with specific conditions you want. For example, you want to void payment to orders from a suspicious account with the email address includes “@aaa.com”: TRIGGER: When an order is placed CONDITION: If the customer email address includes @aaa.com ACTION: Void payment Here is a guide to set up authorize and capture payment on BigCommerce. We hope that it will be useful to you. To know further effective solutions for your BigCommerce store, discover our websites.
