5 tips to boost end of year sales for your online store
We are going to finish this year and you are busy preparing for the end of year sales for your online stores. This is one of the biggest sales seasons in the year. But you don’t know how to boost sales and optimize your revenue on some days. Our article today will show you some strategic approaches to a successful campaign. Strategic Approaches To Successful End Of Year Sales Launch Emails Marketing Campaigns First and foremost, you need to notify your customers about your sale season with a potential product list recommendation. To make it effective, before sending out emails, you should group customers into suitable segments based on their behaviors on your online store to point out their tastes and expectations. Then, you may decide which products they really need to form a list for recommendation. This personalized approach can help the customers be exposed to helpful information rather than being immersed in a lot of junk mail. To save time and effort, you can use automatic applications like Atom8 on Shopify and BigCommerce platforms to send personalized emails to each customer segment. Boost Advertisement A successful end of year sales season needs some viral elements, such as advertisements. Like email marketing, the advertisement also requires personalization. Before launching advertisements on any platform, you must decide which types of customers you may reach and how their preferences are. The more precise you can define, the more effective your advertisements are. For example, if you run ads on Instagram, you may access the youngsters rather than the old ones, which may create some differences in products and approaches. Establish Compelling Sales Programs What is the most motivating element for sales-boosting? Definitely, it is a promotion. You can apply various kinds of promotions such as a percent discount, buy 1 get 1, flash sales and voucher collecting with suitable product lines. The promotion will not only create motivation for the customers to buy more products but also create chances for you to sell long-lasting stocked items. If you use Shopify or Bigcommerce platform, Atom8 can help you to apply discounts to the products and automatically turn them back to the fixed one after-sales day. Discover more here: Atom8 can schedule sales price changes and even visibility for your products. Reinforce The Inventory To boost end of year sales for your stores, you may need to carefully prepare for the inventory. To forecast exactly the upcoming demand, you may need to rely on previous selling data, report to decide the needed quantity of each product line as well as choose your product niche in this sales season. However, out of stock is an inevitable problem, that you may need a backup plan for it. If you use the Bigcommerce platform, taking advantage of the BackOrder app will allow your customers to buy unavailable items and receive the shipment at a later date. Speed Up Order Fulfillment Stage When a large number of orders are placed, your website may be overloaded, which leads to low response and bugs. To prepare for the rush hours, you may need to upgrade your website or utilize tools for order fulfillment. For example, if you use Shopify or BigCommerce platforms, Atom8 may help you to automate the order fulfillment stage with pre-built or customized workflows. Conclusion Are you confident to welcome a wonderful end of year sale season? With our tips, we hope that you can run the expected sales programs without any challenges.
B2B Website Development Process
A robust website plays a decisive role in the B2B eCommerce business. This is because it can connect the sellers and buyers and ensure every transaction runs smoothly and fluently. New business runners need to build a B2B website that meets the demands of the customers and their business activities. However, they may face some problems in the B2B website development process. Our article today will give you the instructions step by step to enter the B2B website development process. Takes These Steps To Finish B2B Website Development Decide Your Customers Firstly, you should define who your target customers are. Building the B2B website development process which is based on the visitors’ and audiences’ tastes will help you easily access them and make their shopping experience become more wonderful. For example, the colourful and dynamic web design with strange functions and additional features like games for earning more vouchers will make the young customers feel excited. However, with this B2B website style, the oldest will find it difficult to get acquainted with going shopping. Choose Your Product Lines Along with defining customers, choosing true product lines will attract more customers to your B2B website. Looking at your customers’ tastes, you can decide your product lines easily. For example, the business that has targeted customers who are children and youngsters will focus on selling toys, comic books or children’s clothes. Moreover, you should take advantage of recent or upcoming trends to update your product lines. For instance, in the pandemic, masks or protected clothes have become the most lucrative products for all businesses. Find Your Resources For B2B Website Development To enter the B2B website development process, you should make a financial plan to form your expected expense and make it suitable with your budget. A tip for you is to try to invest in the most robust, powerful and multi-functional tools to run your website. This approach can help you possess one or two tools but can run various tasks without transferring among a lot of tools, which can slow down your website loading speed. Moreover, the excellent tools may avoid some bugs that may disrupt your business activities in the future. For example, on Shopify and Bigcommerce platforms, we have Atom8 that allows you to do almost everything by one app. You may face some obstacles in choosing your resources or software to run your website, one of the most useful approaches is to learn from your competitors. When you have just started doing business, you may need to take advantage of a “late-comer” who will withdraw helpful lessons from the successes and failures of previous businesses. Merchants can visit their websites and decide your necessary investments. Choose Your Suitable Platforms These are the three most popular platforms in the eCommerce world today. Magento: It is suitable for new business runners who aim to be a sustainable B2B website for medium or large business sizes. Moreover, the manipulation on Magento is from the back-end. This makes the B2B website development process require more professional skills than other platforms. Shopify: A user-friendly platform where you can try to enter the B2B website development process without any professional skills. Shopify app marketplace is also a dynamic place that offers various app options for you to enhance your website. However, if you want to choose a professional platform, Shopify may not be a good selection. Bigcommerce: A user-friendly platform that suits your B2B model and large enterprise. Like Shopify, it is easy to build and run an eCommerce business but has professional limitations. Conclusion Are you ready to start your B2B website development process? Try to focus on customer experience and stick to your goal and you will hit your target after a few months! Moreover, if you are planning to choose Magento, don’t forget to check out the Magento B2B platform here: Tailored for Magento Open Source, this platform ensures your distributors have the best experiences purchasing online.
