How personalized product recommendations increase AOV for your BigCommerce store
Successfully deploying personalized product recommendations involves the collection of user data on a site-wide scale. To make the most of that data collection and successfully increase AOV, recommendations must be displayed where customers are most likely to engage with them. This article will show how personalized product recommendations can increase AOV for your BigCommerce store. How personalized product recommendations can increase AOV for your BigCommerce store? Personalized product recommendations are when a site shows a selection of product recommendations that’s unique to the individual visitor, based on their behaviors and profile. This is almost always based on a machine learning algorithm. What’s important to remember is that not all forms of product recommendation are personalized. How do you know if they’re personalized or not? The question you should ask is whether you’d be seeing the same recommendation as the person next to you. Personalized recommendations drive revenue by positively impacting a customer’s total cart amount. They offer relevant cross-sell and up-sell opportunities that pique a customer’s interest. This results in them purchasing more than just the original item they came in for. Statistics show that sessions that contain no engagement with product recommendations have on average, an AOV of $44.41. However, when prospects engage with just a single recommendation, this number multiplies by 369%. Where to Include Personalized Product Recommendations on Your Ecommerce Site? Category page These pages drive discovery of your products: they’re essential for collating relevant products and aiding user experience by letting shoppers narrow down their searches into their chosen subcategories. Category pages are also great places to show product recommendations by showcasing items most commonly bought together or your best sellers. Product recommendations can work this way by being bundled with a discount or promotion. Offers like these incentivize visitors to take a closer look, and because the products are still relevant to their interests, they remain likely to engage. Read more: Bigcommerce upsell Product page Ecommerce product pages are arguably the most important pages in your store on which to display personalized product recommendations. When visitors land on a product page, their purchase intent gets higher. Offering alternative and relevant products whilst they browse can see them potentially purchase more than just the original product, increasing their cart size and driving more revenue. Shopping cart The cart page is the last chance to offer your customers additional items that can complete their purchase. Personalized product recommendations here can serve as reminders for purchasing opportunities consumers may have overlooked. Just like the racks of magazines and gum at the cashier in the grocery store. But be warned, these come with a risk – the last thing you want to do when your customer is so close to the finish line (checking out) is to distract them and accidentally pull them higher up the funnel. This functionality should be fairly common across all eCommerce platforms, just make sure you choose a specific product, or products, that are related to the user’s basket. Conclusion Product recommendation is not at all an easy task, but if you find it too complicated, refer to BigCommerce Product Recommendation App. This is an application that creates & manages multiple rules. They can based on customer behavior and choose specific conditions to show recommendations: pages, cart items or values, and customer behaviors. In conclusion, this is a simple and flexible solution for upselling and cross-selling products. So do not hesitate and check out the app right away here:
Best BigCommerce upsell strategies
Some of the most successful ecommerce brands in the world upsell their customers. Back in 2006, Amazon said that 35 percent of its earnings were the result of cross-selling and upselling, a strategy that has surely added even more to the bottom line since then. Despite its proven success, many online retailers do not bother upselling their customers, effectively abandoning thousands of dollars a year in unrealized profits. This article will show you some best BigCommerce upsell strategies. Upselling adds value Upselling is about offering upgrades to your customers that will improve their satisfaction with a purchase, whether it involves improved features, increased volume or a more deluxe version of the product. While the ultimate aim is to increase average order value, you are offering true value for that additional expense. Think about your products and the small upgrades people might make that would increase their overall satisfaction. Maybe you could offer them an enhanced version of the product they missed in their research. By offering enhanced features, color options or other specifications, you are giving consumers more choices to suit their individual needs and tastes. Focus on relevancy and popularity Always lead with your strengths. Upsells are not effective across all products, so it makes sense to lead with your most popular items. Reviews – If people have written favorable reviews about one of your products, you should display those in the upsell. People are often swayed by the opinions of others, and if you have prior evidence of strong customer satisfaction, they will want to know that. Focus on best sellers – Your most popular items, which are often the most reviewed, are the best products to upsell. Present relevant products – This strategy requires some thought and planning. Think about the products people are looking at and what relevant items you could make that would add value. Having a deep understanding of your audience’s problems, needs and desires is critical to knowing what they will consider relevant and exciting. Automation Automation is the key to success for e-commerce. In the period leading up to the holidays, the number of orders in online stores increases exponentially, and call centers are overloaded. In this case, a robotic system is capable of independently supporting the smooth operation of the whole process. It allows you to process customer requests promptly and at a high level with minimal financial costs. In another case, refer to Atom8 for example, this is an automation app that helps to automate some websites tasks. This can also act as a product recommendation to suggest products for your consumer. Try the app out here: Conclusion Upselling is not a new strategy. Merchants have successfully used it to increase profitability throughout the history of commerce. The tools we use today may be more sophisticated, but the fundamental principles are the same. Upselling is only good as a tool for long-term customer satisfaction, providing real value to both the customer and business owner. Understanding your customer’s needs and striving to meet them will make your upselling efforts a lasting, profitable endeavor.
How much can you make from eCommerce?
How much can you make from eCommerce is a question many aspiring entrepreneurs ask. With global eCommerce sales expected to reach $6.876 trillion in 2025, the potential for profit in the eCommerce industry is vast. This article explores the various factors influencing eCommerce earnings and provides insights into maximizing revenue in this lucrative field. Factors Influencing eCommerce Earnings Understanding the factors that influence eCommerce earnings is crucial for success. Several elements determine how much you can make from eCommerce, including the type of products you sell, the market you operate in, and the strategies you use to drive traffic to your online store. Product Type and Pricing The type of products you sell and how you price them significantly impact your earnings from eCommerce. Different products have varying levels of profitability, and pricing strategies can make a big difference. Balancing product type and pricing strategies can optimize your eCommerce store’s profitability. Market and Industry The market and industry you choose to enter can greatly influence your earnings. Choosing the right industry can significantly affect how much you can make from eCommerce. Traffic Generation Driving traffic to your online store is essential for generating sales and revenue. By leveraging these traffic generation methods, you can increase the number of visitors to your store, ultimately boosting your sales and revenue. Understanding these factors and how they influence your eCommerce earnings is the first step toward building a successful online business. You can maximize your eCommerce earnings and achieve your financial goals by choosing the right products, entering profitable markets, and effectively driving traffic to your store. Typical Earnings from eCommerce When considering how much can you make from eCommerce, it’s essential to understand the typical earnings for both new and established stores. The potential revenue varies greatly depending on several factors, including the business model, product type, and marketing strategies. New eCommerce Stores New eCommerce stores often see a range of earnings in their first year. Here’s a closer look at what you might expect: It’s common for new eCommerce stores to generate varying levels of income in the first year, but with the right approach, significant revenue growth is achievable. Established eCommerce Stores As eCommerce stores grow and become more established, their earnings potential increases substantially. Here’s what to expect over time: Established eCommerce stores can achieve significant earnings over time, with strategic planning and continuous improvement playing key roles in their success. Maximizing eCommerce Revenue To maximize revenue, eCommerce businesses need to employ effective marketing strategies, automate processes for efficiency, and focus on customer retention and upselling. Effective Marketing Strategies Marketing is crucial for driving traffic and increasing sales in an eCommerce store. Here are some effective strategies: Implementing these marketing strategies effectively can lead to a significant increase in revenue for your eCommerce store. Automation and Efficiency BigCommerce Automation tools like Atom8 can greatly enhance the efficiency of eCommerce operations, saving time and increasing profits. Here’s how: Using automation tools effectively can streamline operations, reduce costs, and boost overall profitability in your eCommerce business. Customer Retention and Upselling Retaining existing customers and increasing their average order value is essential for maximizing eCommerce revenue. Here’s how to do it: Focusing on customer retention and upselling strategies can significantly increase the revenue generated from each customer, enhancing overall profitability. Boost Your eCommerce Success with Atom8 Automation Understanding how much can you make from eCommerce often depends on how efficiently you manage your operations. Using BigCommerce Automation tools like Atom8 can greatly streamline your processes and boost your sales. Automation saves time and ensures tasks are performed consistently and accurately, leading to higher profitability. Benefits of Using BigCommerce Automation Tools Atom8’s BigCommerce Automation tools offer numerous benefits that can transform your business operations: Implementing automation tools can significantly improve your eCommerce operations, increasing sales and profitability. Examples of Tasks That Can Be Automated Automation tools can take over a variety of tasks in your eCommerce business, saving time and increasing efficiency: By automating these tasks, you can focus on growing your business and improving your overall strategy. Automating Repetitive Tasks Automating repetitive tasks is a game-changer for eCommerce businesses. Here are some key areas where automation can make a significant impact: Automating these repetitive tasks can greatly enhance your efficiency, allowing you to focus on more strategic aspects of your business. Case Study: Hobby Store Group’s Use of Atom8 The Hobby Store Group implemented Atom8 by GritGlobal to automate their inventory and order management processes, significantly improving operational efficiency and sales. Here’s how they did it: The use of Atom8 automation tools enabled the Hobby Store Group to streamline its operations, save time, and increase profitability, demonstrating the powerful impact of automation on eCommerce success. Challenges and Considerations When starting an eCommerce business, it’s important to be aware of the challenges and considerations that can impact how much you can make from eCommerce. Understanding these challenges will help you plan better and avoid common pitfalls. Common Pitfalls New eCommerce businesses often face several challenges that can hinder their success. Being aware of these common pitfalls can help you navigate them effectively: By understanding and preparing for these common pitfalls, new eCommerce businesses can better navigate their early stages and increase their chances of success. Planning and Research Thorough planning and research are essential for avoiding failure and achieving success in eCommerce. Here are some strategies to consider: Planning and research are ongoing processes. Continuously gathering information and adjusting your strategies will help you stay competitive and achieve your business goals. Conclusion Understanding how much can you make from eCommerce involves recognizing the potential challenges and planning strategically to overcome them. Being aware of common pitfalls and emphasizing thorough planning and research can set a strong foundation for your eCommerce business. Leveraging effective marketing strategies, utilizing BigCommerce Automation tools like Atom8, and focusing on customer retention are crucial for maximizing revenue and achieving long-term success. With the right approach, eCommerce can be a highly profitable venture. If you need further assistance, feel
