4 inspiring Magento B2B case studies
Magento as a community is full to the brim with awesome success stories, interesting challenges, and inspiring designs. As a Magento development team, we always look for something new and awesome that the community achieved. Today we would like to share with you 4 Magento B2B case studies that can motivate you to grow and inspire you to try new things. A Multi-Store Expansion for a Well-Known Multinational Brand Hewlett-Packard has a huge global presence in the world. On their website, the company showcases 92 countries and regions with their own customized content and offers. Not all of the regional links go to a specific store, though. Some of them are just a list of certified HP dealers. In an attempt to grow the company’s presence and deliver more local content, HP decided to grow the network with 5 new regional stores based on Magento 2 CE platform: China, Hong Kong, India, Thailand, and Indonesia. HP Asia-Pacific team set 5 goals for themselves: migrate the stores from Magento 1 to Magento 2 make all stores look and feel local connect Magento 2 to HP Universe and other internal systems deploy in 5 different places within a tight project timeline unify store experience for all Asian-Pacific locations Magento 2 served as a small part of a much larger 3-tiered system closely integrated with HP Universe and other internal logistical, inventory, and supply management solutions, in addition to Magento 2 upgrade, more than 600 Indian HP dealer stores needed to integrate a Click & Collect system, Asia-Pacific is a large region with significant monetary, cultural, linguistic, and consumer differences between locations, each store required a different set of payment and shipping integrations. Main result: 23% growth in online store purchases, strong integration within the HP ecosystem, and good user experience both from online shoppers and HP employees. The British DIY Legend Got a Redesign Selco is a famous UK DIY store with a catchy jingle It’s where the trades go. As a result of the migration, Selco now boasts a 2.3x year-on-year revenue growth and 0.6 million monthly visits. Over the years the store has gone through at least 3 design overhauls in an attempt to improve sales and user experience. With more than 15,000 customers and a significant mobile segment, the company decided to focus on mobile experience and integration with other solutions. In addition to a better shopping experience, Selco took care of their on-site workers. The dev team integrated into the store the Project Tool App which allows workers to request repair quotes, work online and offline, and create shopping lists on the go: all with the help of Magento API. Challenges: cluttered store design was hard to navigate store employees weren’t mobile enough and wasted a lot of time checking inventory and creating quotes workers had to deal with spotty Internet so the mobile app needed offline capabilities Results: reliable mobile experience both for users and employees a big spike in customer satisfaction and employee productivity close integration of Magento store with other company tools 169% year-on-year growth in revenue 600,000 more monthly visits Boosting Online Sales of a Plastics Giant In addition to impressive sales numbers, this particular business case offers an interesting approach to decentralized solutions. The dev team had to invent a central Magento Commerce solution that could be replicated locally and customized as needed. Vink VTS specializes in all kinds of plastics for medical, construction, automotive, and manufacturing industries. The Dutch giant used to rely too much on traditional sales channels and didn’t focus enough on the online part of their customer experience. In order to stay competitive and keep the market share of one of the largest plastics manufacturers in the European Union, Vink needed to up their game in the online retail sector. Main challenges: a slow and outdated store needed to be faster and more user-friendly the store was a custom-built solution that had trouble dealing with growing user traffic sales teams worked inside the main ERP that wasn’t integrated at all with the store. This resulted in double data entry and wasted time other teams had to deal with locally built solutions that all had different suppliers, buyers, and logistics with a huge network of stores and countries, the new store needed to adjust to complex price structures, different legislatures, and unique business processes Results: +160% growth in store orders two-thirds less internal sales calls faster store with less than 2 seconds load times close integration with Microsoft Dynamics AX ERP system central Magento Commerce solution that can be replicated and customized locally as needed Mobile UX Rebuild for an Upscale Coffee Retailer Intelligentsia is a fast-growing large scale Chicago-based retailer known for upscale coffee beans with their own distribution channels and suppliers. Their website sells directly to consumers and also partners up with national brick and mortar grocery stores such as Whole Foods and Pete’s Fresh Market to bring their coffee directly to the “offline” crowd. Challenges: Intelligentsia staff dealt with a lot of double entry work since they sold both to businesses and individual consumers the backend of the store was weak: storing and managing multiple product catalogs was slow and inefficient mobile experience was nonexistent which cut off a part of their potential buyers from the target audience there was no real connection between the ERP and the online store Results: the dev team developed a central admin solution for B2C and B2B helped choose a new ERP system and integrate it with Magento grew mobile conversions by 34%, mobile transactions by 16%, and overall traffic on mobile devices by 40% Conclusion Above are the 4 inspiring Magento B2B case studies. We hope these could help you to realize the potentiality of Magento to your business. If you have any questions, please contact us and we will help you to answer.
6 powerful eCommerce order automation workflows to try on your BigCommerce store
The SaaS boom has empowered people, with access to sophisticated technology at affordable prices. However, there are many operations involved in an eCommerce business, and most of them need to be happening dynamically. The first order of business, if you’ve recently opened an online store, is to identify the various operations involved, and then streamline them using the right apps. Once you have those necessary systems in place, you can further leverage the apps you’re using by setting up effective workflows that optimize your business. Here are 6 powerful eCommerce order automation workflows to try on your BigCommerce store. Inventory management A robust inventory workflow is something you can’t live without. While you’ll no doubt be using an inventory management system, it isn’t practical to manually enter data for every purchase. So it’s imperative that there’s an integration between your eCommerce store and your inventory management system. You’ll need it to be a two-way sync, so that every time a sale happens in your store, a sales order is created in your inventory management system, and the stock of the item is updated accordingly. You’ll also need the updated stock quantity to be reflected on your site. Another important function of the integration is to capture customer information when they complete an order. Properly maintaining the list of customers who have bought from you not only makes your refund process easier but also helps your marketing efforts. You can then use that data to offer promotions based on the purchase history of your customers. Accounting As with inventory, accounting has to take place dynamically, whenever a sale happens. Customer and purchase information must be passed on to your accounting application from your inventory management system. You may record sale as income and each supply order to your vendor as an expense. For refunds, customer can request a credit note and apply the next time they make a purchase. A seamless integration between your eCommerce store, and your inventory management and accounting applications ensures all these operations happen automatically, without any manual intervention. Replenishing supplies For items with predictable demand, you can set up a workflow in your inventory management app. It’s to automatically send a purchase order to the vendor when the stock of the item is low. For items you can’t predict, you can set up a workflow where to create a task in your project management application as soon as the stock of an item reaches a certain amount. You can then discuss the task with your teammates and decide how much to order. Order fulfillment When you get an order and find that you’re low on stock, you can do one of three things Transfer that order to another warehouse Drop ship it Place a backorder for the items In the workflow section of your inventory management app, you can set up a preferred action when you encounter an order for an item with low stock. For example, you can first look to transfer the order to another warehouse. If there’s no stock there as well, you can ask your vendor to fill the order. If both these options aren’t feasible, you can backorder the supplies and communicate to the customer that delivery will take longer than usual. Refer: Bigcommerce cross sell Capture leads in your CRM Interactions with potential customers happen in multiple avenues; like social media, your live chat, or even a direct inquiry from a website form. An integration with your CRM will add these potential customers as leads. This ensures that you don’t miss out on opportunities to reach out to people who have engaged with you. Welcome email Welcome emails have an 84.22% open rate. Which is decidedly more than regular promotional emails addressing the reader by their first name as the only personalization, without providing any value besides telling readers about their subscription confirmation. In cases like an order status, a notification email is expected, but your welcome email should be more. For delivering a relevant welcome email, consider using your marketing automation software to find out how they arrived at the subscription page; or which page or product they spent time viewing. So that you can customize the content according to their interest. If it’s a first-time buyer instead of a subscriber to your newsletter or blog, it may be a good idea to send them a discount code as part of their welcome email. Conclusion All of these eCommerce order automation workflows require integration between multiple software applications. Since there are countless apps out there, chances are that you might not be able to find the exact integration you’re looking for. That’s why a workflow automation software like Atom8 is exactly what you need. It helps to relieve all of your burdens by automating your process, getting rid of time-wasting tasks with eCommerce order automation workflows. Give it a try and you will see the difference.
2023 shipping trends and how eCommerce merchants can survive
It’s no secret that the supply chain industry is constantly evolving and changing. To remain competitive, merchants need to stay up-to-date with the leading logistic and shipping trends to help prepare an effective strategy. For merchants, 2023 can be the best year yet with an effective shipping strategy. Though Covid-19 may have caused supply chain disruptions, delivery times are expected to normalize towards pre-pandemic times. In fact, the average order volume per merchant increased by 50% from our findings, meaning the pandemic helped drive eCommerce sales. This article will provide an extensive report based on data Easyship analyzed from shipping transaction data to give you insights about shipping trends the new year. Shipping Costs Will Climb In 2023, we predict that shipping costs will increase. This trend is because of tighter Covid-19 restrictions in Hong Kong and China. Additionally, charges levied on delayed cargo, containers, cargo vessels, and aircraft that are unable to move due to personnel shortages at ports and cross-border points of entry attribute to the increase in shipping costs. The increase in shipping costs bolstered the need for affordable shipping options from domestic and international couriers. Luckily, Easyship saves merchants up to 89% off discounted shipping rates for 250+ couriers. In this section, we’ll focus more on multi-courier solutions and the cheapest cross-border solutions, so merchants can still save big on shipping costs despite rising retail shipping rates. Delivery Times Are Normalizing In 2023, delivery lead time (DLT) is expected to normalize. Supply chains have been disrupted because of the ongoing pandemic and other geopolitical events such as shipping container shortages, port congestion, and labor shortages. Luckily, shipping congestion should become less of a problem in 2023 because of increased shipping capacity. Reliable deliveries are essential to the success of your eCommerce business. In fact, 46% of consumers ranked reliability as one of the top attributes when purchasing online. To avoid unhappy customers, merchants need to develop strategies to curb delivery delays while meeting customer expectations. Some best practices to curb delivery issues and promote reliable delivery times: Customers Are Expecting Elevated Post-Purchase Experience The post-purchase experience is an integral part of the eCommerce space. In 2023, customers are expecting an elevated post-purchase experience. Ways to enhancer the customer experience are: Fifty-eight percent of consumers won’t make a future purchase because of a poor post-purchase experience. This fact means that eCommerce merchants need to prioritize the customer experience. Easyship offers up to $10,000 shipping insurance for all your domestic or international shipments, and we provide replay claims within seven days. Plus, our Branding Suite helps eCommerce businesses create a delivery experience consistent with your brand. Commerce is Borderless Cross-border commerce enables new levels of success for eCommerce businesses. Successful merchants used 2021 to expand the customer base in new global markets and reap the benefits of growing their scope. Not including the top eCommerce markets, eCommerce buyers in 2021 were from the following countries: Overall, merchants should use the above information to gain insight into new global markets to enter. This section will continue to highlight how cross-border commerce enables international success. Conclusion By now, you should be well-equipped to take on the trends of shipping and logistics like a pro in 2023. Shipping and logistics don’t have to be stressful, but we hope that you know all the ins and outs of the industry with this guide. Small and medium-sized businesses will continue to gain more momentum in 2023. However, today more than ever, merchants have access to valuable shipping tools and affordable shipping options to enable eCommerce success.
