eCommerce automation strategy and roadmap for faster implementation
Most business runners want to leverage productivity and business management. That is why eCommerce automation is becoming widespread in today’s eCommerce world. If you haven’t utilized automation, you may find it difficult to get started. Therefore, our article today will give you the ultimate guide on eCommerce automation strategy and roadmap for faster implementation. Automation Strategy And Roadmap For Your Ecommerce Store Define Your Automation Purposes The structure and design of your automation process heavily depend on your goals and purposes. The automation used for boosting productivity may be different from one which is used for enhancing customer experience; so you need to define the purpose of each process at the beginning of the implementation. The failure in defining automation purposes may cause mistakes in developing the automation workflows and cause revenues loss. Making your goals clear will help you have the most accurate strategies and plans for the automation; and then you can form the most desirable process which closely meets your expectations. Identify Your Business Tasks The second thing that you need to do is identify your business tasks. You need to have a detailed picture of your business operation and understand each step to identify which process needs to be automated. You can take advantage of automation to automate repetitive and multi-step tasks to save time and effort. For example, a lot of businesses choose to automate their email marketing process. They utilize tracking tools to collect data from customers’ behaviors and purchase history on their eCommerce site to group them into suitable segments. Then, they do the analysis of customer data to generate promotions, product recommendations which closely stick to customer preferences. Next, they take advantage of automation to send email marketing to suitable target customers. As a result, the email marketing campaign can be conducted quickly and accurately. Form The Automation Process After defining the goals and choosing tasks to automate, the eCommerce business runners need to form the workflow. If you have not had any ideas for automation workflow, you can choose one from the workflow library of some automation applications. For example, Atom8 provides users with a wide range of workflows for different business tasks that the eCommerce merchants can choose from. You can adopt available workflows or customize them to fit your business needs. This approach can help you save a lot of time on forming the automation process and conduct automation more quickly. Test The New Process Before officially launching your automation process, it is crucial to make sure it will run smoothly and efficiently in the long term. That’s why you need to conduct a test. In this stage, the collaboration among the IT team, automation software partners; and head of each department is essential to identify potential problems and find a way to optimize the process. The careful testing will result in a powerful, smooth and awesome automation process that can boost your business performance and productivity. Officially Launch Your Automation Procedure After testing and you like the automation procedure, it’s time for you to launch it in the whole-business scope. During the operation, don’t forget to keep track of your business performance to make immediate adjustments to the automation workflow; thus, minimize the risks of mistakes and errors. Conclusion Starting with automation is quite challenging but with our guides, we hope you feel easier. We are looking forward to your flying color selling results with automation, keeping your passions for automation and your effort will be worth it!
Best digital eCommerce platforms to start with in 2023
The eCommerce world has exploded in recent years. More and more entrepreneurs want to enter this market by building their online stores on digital eCommerce platforms. They may have some concerns when choosing the most suitable platforms from various options. Therefore, we are here today to introduce the top digital eCommerce platforms that you can take into consideration when establishing new businesses. Best Digital Ecommerce Platforms You Should Never Miss Shopify The most popular option for you is Shopify. As considered an affordable, fool-proof, user-friendly and powerful platform, Shopify has served more than 1.7 billion customers around the world. Shopify is suitable for both beginners and large enterprises; as it is easy to use and provides a wide range of necessary features to run and grow businesses. You will find it easy to establish, set up, and design your new eCommerce store on Shopify by yourself. So if you have limits on technical support, trying this platform will minimize the obstacles when building a new eCommerce store. Your selling activities will be upgraded on this platform as Shopify offers necessary functions for you to manage and control your selling; such as inventory management system, customer data management, pricing rules, streamlining shipping process and so on. BigCommerce The second option on this list is called BigCommerce. This is also considered a “global” eCommerce platform as BigCommerce has appeared in more than 150 countries. Compared to Shopify, BigCommerce focuses on big companies and large enterprises with more powerful SEO capabilities. With BigCommerce, your customers will not need to pay an extra transaction fee when paying via PayPal, Square, Stripe and more than 50 other processors. The interface of the BigCommerce store is really impressive and eye-catching. The business runners can sell on their online stores and social media platforms with the support of a wide range of applications. Which helps the businesses do the shipping, marketing, and customer management smoothly and effortlessly. As we mentioned, BigCommerce possesses a wonderful SEO skills. As it can level up your store ranking on the search engine (such as Google), enhance branding and get more new customers. Magento According to some reports, Magento is the third-largest eCommerce platform in the world and it has served Nike, P&G, Cisco, etc. This eCommerce platform is famous for its ability to convert visitors into paying users. However, Magento is not suitable for beginners with the non-IT background; because it requires certain technical skills to build and operate an online business on it. Magento provides users with various themes and templates to choose from or customize to fit each business’s needs. The business runners need to choose the most suitable Magento edition to build your website; and then they need to pay for the hosting, domain, extensions to complete their online businesses. Wix Wix is also a comparative option in this list. It was founded in 2006 and has been widespread in nearly 200 countries around the world. As considered the best user-experience platform, Wix allows beginners and non-IT users to create and develop their eCommerce site effortlessly at an affordable price. The template source is also diversified, eye-catching and modern, which is really suitable for businesses who aim at a young audience. While Wix does not have as many applications as Shopify and BigCommerce do, the features it offers are enough and suitable for new small online sellers. WooCommerce WooCommerce is an eCommerce extension for WordPress. Because WordPress is a powerful SEO platform, WooCommerce also takes advantage of this point to help the business runners scale and level up your eCommerce site’s rank. WooCommerce also offers customers various payment processors, including PayPal, Square, Amazon Pay and so on. WooCommerce also provides various tools for shipping, back-end management, reporting, analytics, and inventory management; but all are at a basic level, that’s why WooCommerce is not quite suitable for large businesses. However, you can take advantage of the huge source of WooCommerce extensions to solve this problem. Conclusion Consequently, each eCommerce platform has its own strengths and weaknesses. We hope that you can weigh your business needs, your ability and your strategies to choose the most suitable digital eCommerce platform to start in this year.
