8 BigCommerce Checkout Page Customisations to Boost Conversions
With nearly 70% of online shoppers abandoning their carts before completing a purchase, optimizing your checkout page is critical for boosting conversions on your BigCommerce store. This post covers eight effective BigCommerce checkout page customisations that can help reduce cart abandonment and improve the overall customer experience Simplify the Checkout Process Making the checkout process simple is one of the most important BigCommerce checkout page customisations. A streamlined checkout process can significantly impact your bottom line, as recent data shows that 48% of US shoppers abandon their carts due to extra costs like shipping and taxes, which can be addressed with a transparent and straightforward checkout process. Minimize Steps and Fields To make your checkout process smoother, start by reducing the number of steps and fields that customers need to complete. A shorter process makes it easier for customers to finish their purchase without feeling overwhelmed. BigCommerce checkout page customisations like these can significantly enhance the user experience. By keeping the checkout process simple and straightforward, customers are less likely to abandon their carts. This approach leads to a faster and more satisfying shopping experience, which can significantly boost your conversion rates. Offer Guest Checkout Another key of BigCommerce checkout page customisations is offering a guest checkout option. Forcing customers to create an account can be a barrier to completing a purchase. Research indicates that 26% of online shoppers abandon their carts when forced to create an account, making it clear that a guest checkout option can significantly reduce abandonment rates. By providing a guest checkout option, you reduce friction in the checkout process. This makes it more likely that customers will complete their purchase, leading to higher conversion rates and a better overall shopping experience. Enhance Payment Options Providing diverse and flexible payment options is a key aspect of BigCommerce checkout page customisations. By catering to different payment preferences, you can make it easier for customers to complete their purchases. Provide Multiple Payment Methods Offering a variety of payment methods ensures that customers can choose the one that suits them best. This flexibility can reduce cart abandonment and increase conversions. By offering multiple payment methods, you make it more convenient for customers to complete their purchases. This flexibility can lead to higher satisfaction and encourage repeat business. Integrate One-Click Payment Solutions One-click payment solutions are also effective BigCommerce checkout page customisations. These options allow customers to complete their purchase quickly and securely with just one click. Integrating one-click payment solutions makes the checkout process faster and more convenient, reducing the chances of cart abandonment. Customers appreciate the ease and speed of these payment options, which can lead to a higher conversion rate on your BigCommerce store. Build Trust with Security Features Trust plays a fundamental role in online purchasing decisions. Ensuring your BigCommerce checkout page customisations include strong security features can help build that trust. This reduces cart abandonment and makes customers feel safe completing their purchases. Display Security Badges Security badges are a simple yet effective way to show customers that your site is safe. These badges let customers know that their information is protected. By displaying these security badges on your BigCommerce checkout page, you make customers feel confident that their personal and payment information is safe. This trust can lead to more completed purchases and fewer abandoned carts. Provide Transparent Pricing Clear pricing is another significant element in customizing your BigCommerce checkout page. Customers want to know exactly what they are paying for, without any surprises. By providing transparent pricing, you reduce the chances of customers abandoning their carts because of unexpected costs. Clear and honest pricing helps build trust and makes customers more likely to complete their purchases. Optimize for Mobile Devices Optimizing your checkout page for mobile devices is a key step in your BigCommerce checkout page customisations. With more people shopping on their phones, a mobile-friendly checkout process is a must. Ensure Mobile Responsiveness A mobile-responsive checkout page ensures that customers can easily complete their purchase no matter what device they are using. This is important for a smooth shopping experience. By making your BigCommerce checkout page mobile-responsive, you cater to a wide range of shoppers, including those on smartphones and tablets. This can lead to higher conversion rates as customers can easily complete their purchases from any device. Mobile-Optimized Payment Solutions Including mobile-optimized payment solutions is also efficient BigCommerce checkout page customisations. Mobile shoppers prefer quick and secure payment options that are easy to use on their phones. By offering mobile-optimized payment solutions, you make it easy for customers to complete their purchases on the go. This convenience can help increase conversions and create a better shopping experience on your BigCommerce checkout page. Improve User Experience with Visual Elements Visual elements play a big role in making the checkout process clear and easy for customers. By adding the right visuals, you can improve the overall experience and reduce cart abandonment with the right BigCommerce checkout page customisations. Use Progress Indicators A progress indicator helps customers see how many steps are left before they complete their purchase. This simple tool can reduce uncertainty and encourage them to finish the process. Using progress indicators as part of your BigCommerce checkout page customisations helps customers feel more in control. They know what to expect and are less likely to leave their carts before completing their purchase. Offer Product Thumbnails Including product thumbnails in the checkout summary is a helpful BigCommerce checkout page customization. These small images remind customers of what they are buying, which can reduce the chances of them abandoning their cart. Offering product thumbnails as part of your BigCommerce checkout page customisations gives customers a visual reminder of their order. This small addition can help keep customers on track and reduce the likelihood of them leaving the checkout process. Increase Conversions with Incentives Providing perks like discounts and free shipping can effectively encourage customers to finish their transactions. By offering these perks on your BigCommerce checkout page customisations, you can increase conversions
