Boosting conversions is always one of the most priority of eCommerce stores. There are various ways for businesses to plan for their conversion improvement strategies, including taking actions on the checkout page with different approaches. Therefore, our article today will give you some recommendations for BigCommerce checkout page customizations to attain a sky-high conversion rate.
Save These BigCommerce Checkout Page Customisations For Your Store
Use One-page Checkout
For many customers, long-time checkout is a nightmare, which can cause cart abandonment, and your business will never reach a desirable conversion rate. Therefore, BigCommerce businesses need to shorten and simplify the checkout process by offering one-page checkout. The checkout process with several pages may increase the chances for customers to get back or even leave the page. As a result, all the needed actions must be displayed on only a single checkout page, and the customers can finish in seconds.
Display Progress Bar
If your businesses require a long checkout process, they should notify the customers about the real progress. One of the most popular ways to do so is to display a progress bar, which presents all the completed and upcoming steps. Therefore, the customers can know where they are and estimate how much time they need to spend finishing the checkout procedure.
Provide Many Payment Methods
If the customers can not find suitable payment options, they may leave the page and abandon their carts. Therefore, to support the customers in the final steps of placing orders, the BigCommerce store should provide different payment options and allow buyers to choose a convenient payment method.
Discount On Shipping Cost
Free or discounted shipping cost is always a powerful scheme to boost sales and conversions. Therefore, the BigCommerce checkout page should include a discount or free coupon for shipping costs that motivates customers to complete their checkout. It would be better if the discount code could automatically apply to the shipping fee to ensure all the customers, especially the newcomers, can benefit from it.
It could be mistaken to ignore upsell and cross-sell in BigCommerce checkout page customization. It is suitable to display more related products with the title “Frequently Bought Together” to help customers find supportive items that usually go together. Moreover, if customers want to spend more, they can save a lot of searching time by clicking directly on products that pop up on the recommendation bar. Moreover, if you find it difficult to suggest useful items to various customer segments, you can try OrderBooster from GritGlobal to pop up those products to needed customers.
Customers may have several concerns about shipping, applying discount codes, or the payment process. Also, they may face difficulties conducting steps to finish the procedure and need immediate support. Therefore, BigCommerce checkout page customization needs to include a chatbot and live chat to interact with customers whenever they need.
Enhance Checkout Page Performance
To covert, the checkout page performance needs to be smooth, powerful, and fast so that the customers can proceed with the procedures without any obstacles. Therefore, businesses must keep upgrading and maintaining site performance, eliminating risks and bugs to ensure a consistent shopping experience.
Invite To Be Subscribers
In BigCommerce checkout page customizations, the stores also need to engage with the customers and invite them to be your long-term subscribers. This is a decisive step to keeping and nurturing a long-term relationship with your beloved customers.
If you can adopt those BigCommerce checkout page customizations above to your online stores, you will likely attain expected revenues, profits, and customer satisfaction.