Top 5 eCommerce Automations To Kick Back on July 4th
Are you wondering how to make an effective July 4th strategy? Don’t worry. In this article, we will discuss some of the proven hacks to plan for the coming 4th of July break to scoop up as many extra sales as possible while enjoying a cold one with your loved ones. 1. Create special 4th of July banners on your website Special 4th of July banners will impress your shoppers with special Holiday discounts. They entice shoppers into your Independence Day program and help it stand out among a sea of products. However, this task may cost you time if you do it manually. So, let’s use an automation tool to save your efforts. For example, you can automatically publish and switch sales banners on your website just by some steps with Atom8 automation. TRIGGER: Trigger by time: At 12:00 AM on July 4th, 2023 ACTION: Publish banner ads: July 4th Sales DELAY: 15 minutes ACTION: Publish banner ads: Shoes Discount DELAY: 15 minutes ACTION: Publish banner ads: Shirt Discount DELAY: 15 minutes ACTION: Publish banner ads: Backpack Discount 2. Send an early July 4th email Start your marketing strategy by sending emails to your existing and potential customers. You can email weeks before sales to build anticipation or email early in the week. Personalization is an effective way to help your emails stand out to capture attention among many emails. Make your email personalize as much as possible and introduce items they are interested in. You can take advantage of data about demographics, location, total spending, and so on to segment your customer into groups and send them personalized emails. Let’s look at how Atom8 helps you: Now you want to send an email and offer a discount for customers based on their spending. For example, you offer a 20% discount for shoppers between $200 and $500, a 30% discount for people between $500 and $1000, and 50% for those who spend more than $1000. Atom8 will automatically group customers of different spending levels and send emails via an integrated email automation platform (Mailchimp or Klaviyo). If you want to generate this data into a Google Sheet for further usage, you need to add an action: “add a row to spreadsheets.” 3. Prepare a special 4th of July discount program A discount program is an essential thing for July 4th. There are many ways to give customers a good deal without impacting profit margins as vouchers and gift cards, discounts, or free shipping. Also, products could be bundled together so that shoppers buy accessories and related products to make savings. However, there will be so many things your team needs to do. Thus, try to minimize executing repetitive tasks manually. You can use an automation tool to help you carry out the program productively. Atom8 app allows online merchants to streamline business operations by automating various workflows. Merchants can schedule multiple events simultaneously at any time. On shopping sales holidays, you can use Atom8 to schedule discount offers based on the type of products and publish special themes, product categories, and content for the holiday promotion. Schedule discount offers for July 4th: TRIGGER: Trigger by time: At 12:00 AM on July 4th, 2023 CONDITION: If any of the product categories match the following: Name is equal to July 4th Sales ACTION: Change product sale price: Discount 30% ACTION: Make the product visible on the storefront DELAY: 24 hours ACTION: Remove the product from a category: July 4th Sales ACTION: Make the product invisible from the storefront With Atom8, your July 4th discount program will be implemented smoothly and effectively. 4. Optimize mobile site Optimizing mobile websites is essential to every eCommerce business. A survey by Yotpo in 2020 showed that 72% of online consumers are using mobile devices to shop. Consumers expect a good experience on the mobile site. They need to find what they want quickly, inducing key product information and details on delivery and return. More importantly, they want to checkout and complete purchases quickly without interruption. Therefore, provide your shoppers with a responsive, optimized interface and process. 5. Avoid shopping cart abandonment with automation On the 4th of July, there are a variety of attractive offers for items. Thus, shoppers often fill their carts fully with a lot of items to find a better deal. But they only place an order for some of them, and the others are abandoned. However, you can win back shoppers with a shopping cart reminder email. You can integrate your store with email automation apps such as Mailchimp and Klaviyo. One or two hours after the shopper leaves your website, send her a reminder email to continue the transaction. Emails may be made more persuasive by reminding them of promos and with time-limited sales. Here is the workflow automation: TRIGGER: When an order is fulfilled CONDITION: If the payment status is equal to: Pending DELAY: 1 hour ACTION: Send email to the customer via MailChimp Moreover, Atom8 also has other helpful automation features to help make your July 4th sales more successful:
Maximize Your ROI with AI-Powered eCommerce Advertising
ECommerce businesses must maximize their advertising campaigns’ return on investment (ROI). Traditional advertising methods may only sometimes yield the desired results, which is where AI-powered eCommerce advertising comes into play. By harnessing the power of artificial intelligence, businesses can take their advertising efforts to new heights and achieve unprecedented success. Benefits of AI-Powered eCommerce Advertising As eCommerce thrives, the need for effective advertising strategies becomes increasingly evident. Here are three key reasons why AI-powered eCommerce advertising is essential for maximizing ROI: Enhanced targeting and personalization AI algorithms analyze vast amounts of data to understand customer preferences, behavior, and demographics. This enables businesses to deliver highly targeted ads to the right audience at the right time, increasing engagement and conversions. Improved campaign performance and efficiency AI-powered advertising continuously monitors and optimizes real-time campaigns. Analyzing performance metrics and engagement rates, AI algorithms make data-driven decisions to ensure ads are displayed to the most relevant audience segments. This optimization process enhances campaign efficiency and drives higher ROI. Data-driven decision-making for ad optimization AI algorithms process and analyze complex data to uncover valuable insights. These insights guide strategic decisions regarding ad placements, bidding strategies, and creative elements. By leveraging AI’s ability to derive actionable insights, businesses can fine-tune their advertising strategies and maximize ROI. Future Trends in AI-Powered eCommerce Advertising The future of AI-powered eCommerce advertising holds exciting possibilities. Here are three emerging trends that can shape the landscape: Voice-activated advertising through smart speakers and voice assistants With the growing popularity of smart speakers and voice assistants, voice-activated advertising presents an exciting avenue for businesses to connect with their customers. AI-powered voice recognition technology enables businesses to deliver personalized and contextually relevant ads through voice-activated devices. By integrating AI algorithms, businesses can create conversational and interactive ad experiences that engage and resonate with customers on a deeper level. This trend allows for more natural and seamless interactions, enhancing customer experiences and driving higher engagement. Integration of AI with augmented reality (AR) for interactive ad experiences Augmented Reality (AR) technology has transformed the way customers interact with products. By merging AI capabilities with AR, businesses can create highly interactive and immersive ad experiences. AI algorithms can analyze customer behavior, preferences, and historical data to deliver personalized AR ads that allow customers to visualize products in real-world environments. This integration enhances customer engagement, as users can virtually try out products, explore different variations, and make informed purchase decisions. By leveraging AI-powered AR, businesses can deliver unique and captivating ad experiences that leave a lasting impression on customers. Predictive analytics for personalized ad recommendations By leveraging historical data, machine learning algorithms can predict customer preferences, buying patterns, and future needs. This enables businesses to deliver highly relevant and personalized ad recommendations, increasing the likelihood of conversions and boosting ROI. Conclusion In conclusion, the future of AI-powered eCommerce advertising is bright and promising. Partner with BigCommerce, a leader in AI-powered eCommerce solutions, to unlock the full potential of AI in driving your advertising campaigns. Contact us today!
Automated eCommerce Fraud Detection: Powered by AI
The rise of online shopping brings convenience to customers and opportunities for businesses. However, it also increases the risk of fraud. Automated eCommerce fraud detection has become essential for businesses to stay protected. AI-powered systems now play a key role in helping companies detect and prevent fraud in real-time. In this blog, we will explore the growing need for automated fraud detection and how AI is transforming the way businesses protect themselves. We’ll also look at different types of fraud AI can detect and how solutions like GritGlobal’s Atom8 enhance fraud prevention for eCommerce stores. The Growing Need for Automated eCommerce Fraud Detection As online commerce expands, so do the risks. Global losses from online payment fraud are projected to reach $48 billion in 2023, up from $41 billion in 2022. This makes automated eCommerce fraud detection a must-have for modern businesses. AI helps by identifying fraud in real-time, keeping stores safe without slowing down operations. Businesses face many challenges when dealing with fraud, especially as fraud tactics evolve. Here’s why traditional methods are no longer enough. Why Traditional Fraud Detection Falls Short Traditional fraud detection relies on old-school methods, like manual reviews or basic rule-based systems. While they used to work, they simply can’t keep up with the fast-paced world of online fraud today. Relying on these old systems leaves too much room for fraudsters to exploit weaknesses, which is why businesses need more advanced solutions. The Need for Automated Solutions Automated solutions, especially those powered by AI, change the game by providing real-time analysis and detection. Unlike traditional systems, AI is proactive, catching fraud as it happens and adapting to new threats. In fact, research shows that machine learning and AI can significantly reduce the risk of fraud and improve detection accuracy. Automation allows businesses to stay on top of fraud without sacrificing speed or accuracy, giving them peace of mind while focusing on growth. How AI Transforms Automated eCommerce Fraud Detection AI is transforming fraud detection by providing smarter, faster, and more accurate systems. Automated eCommerce fraud detection with AI for eCommerce is like having a 24/7 guard on duty, protecting every transaction that flows through your online store. Machine Learning for Real-Time Automated eCommerce Fraud Detection Machine learning is the driving force behind AI-powered fraud detection. It allows systems to process large amounts of data, learning from each transaction and getting better over time. Machine learning ensures businesses catch fraud as it happens, making their stores safer while reducing the workload on their team. Reducing False Positives with Predictive Analytics One of the biggest problems with traditional fraud detection is false positives, where legitimate transactions are incorrectly flagged as fraud. AI-powered predictive analytics helps reduce this issue by learning from past data and improving accuracy. Using predictive analytics, businesses can minimize the disruption to genuine customers and focus on preventing real fraud. Types of Fraud AI Can Detect AI is a powerful tool for detecting different types of fraud. It looks at patterns in behavior, payment methods, and order details to catch suspicious activities before they cause harm. Identity Theft and Account Takeover Identity theft is when a fraudster steals personal details, like credit card numbers or login credentials, to make purchases. Account takeover happens when someone gains control of a legitimate account to make unauthorized transactions. AI helps prevent identity theft by identifying these changes in behavior and blocking fraudsters before they can do damage. Chargeback Fraud (Friendly Fraud) Chargeback fraud, or friendly fraud, occurs when a customer claims they didn’t receive an item they actually did, requesting a refund. AI can help businesses avoid revenue loss from chargeback fraud by identifying repeat offenders and stopping them in their tracks. Merchant and Triangulation Fraud Merchant fraud happens when scammers set up fake online stores, while triangulation fraud involves using stolen payment information to buy goods and resell them. By catching these fraud attempts early, AI protects both businesses and customers from falling victim to fake merchants and resellers. Implementing AI for Fraud Prevention AI solutions offer a smart way to protect your business, but choosing the right system and integrating it properly is important. Here’s how to get started. Choosing the Right AI Solution for Your Store With so many AI-powered tools available, choosing one that fits your business size and needs is essential. By selecting the right AI solution, you can protect your business while keeping your operations running smoothly. Steps for Seamless Integration Once you’ve chosen the right AI system, it’s time to integrate it into your store. Proper integration ensures the system works effectively without disrupting your business. Taking the time to integrate your AI system correctly ensures you get the most out of it, improving fraud prevention without slowing down your business. The Future of AI in eCommerce Fraud Detection As technology improves, AI will become even better at detecting fraud. Let’s look at some trends and the future for AI-powered fraud prevention. Emerging Trends in Fraud Detection AI is constantly evolving, and new trends will improve how fraud is detected. These trends show that AI will continue to improve, making fraud detection smarter and more secure. Continuous Learning and Adaptation One of AI’s biggest strengths is its ability to learn from every transaction. As more data is processed, AI systems become smarter and better at detecting fraud. AI’s ability to continuously learn and adapt means it will always stay one step ahead of fraudsters, keeping businesses safe in the long run. How GritGlobal’s Atom8 Enhances Automated eCommerce Fraud Detection GritGlobal’s Atom8 is a powerful BigCommerce Automation tool for automating fraud detection workflows, providing eCommerce stores with the ability to prevent fraud in real-time. With this tool, businesses have a comprehensive tool to protect their stores from fraud, ensuring smooth operations and a secure shopping environment. Conclusion Automated eCommerce fraud detection, especially with the help of AI, has become an essential tool for online stores. It helps businesses protect themselves from growing fraud threats while improving customer experience. By using
