Top 10 Black Friday Email Marketing Examples On BigCommerce

Strong Black Friday sales often signal a thriving holiday season and a lucrative year-end for companies in various sectors. While traditional advertising channels and online platforms play a role, email campaigns are crucial for any effective Black Friday marketing plan seeking to capitalize on this upcoming opportunity. This concise guide presents top-notch Black Friday email marketing examples to inspire your strategy and help you achieve optimal results during one of the year’s most hectic shopping periods.

Why does Black Friday email marketing matter?

Firstly, let’s consider why crafting an exceptional Black Friday email is crucial. Recent holiday trend data reveals:

Young adults (25-34) have increased their holiday shopping budgets.
Over half of consumers plan to shop online for Black Friday deals.
A majority of online retailers intend to offer more promotions this year.

Additionally, US Black Friday sales are projected to approach $9 billion, with electronics being a prime focus for shoppers.

Now, let’s explore some standout Black Friday email marketing examples to inspire your own Black Friday email strategy and boost your sales performance.

Top 10 Black Friday email marketing examples on BigCommerce

Black Friday Weekend Deals – Rad Power Bikes

Rad Power Bikes demonstrates foresight by planning its holiday marketing well in advance. Their ‘Black Friday Weekend Deals’ email combines a gift-giving theme with Black Friday promotions.

The message highlights potential savings on their bicycles during Black Friday. A vibrant green header effectively showcases their product as the email’s centerpiece. Subtle holiday imagery evokes a festive atmosphere without explicit mention in the text.

This approach exemplifies elevating Black Friday beyond mere discounts while maintaining broad appeal. The brand has crafted a smart marketing strategy by connecting gift-giving to Black Friday savings.

Creative Black Friday Sale Email – Timex

This email showcases TIMEX’s evolution into a premium brand through its use of high-quality, innovative visuals. The offer is straightforward and impactful: 30% off across the entire site.

A noteworthy feature is the inclusion of separate call-to-action buttons for men’s and women’s collections at the email’s conclusion. The prominent display of free shipping at the top is also commendable.

This email design is so well-executed that it requires no modifications. It’s ready for immediate dispatch.

Casper – Mastering the Black Friday Email Subject Line

Among Black Friday email marketing examples, Casper demonstrates the power of brevity in their Black Friday email. With just two words – “Choose snooze” – they immediately capture the reader’s attention.

This concise opening is followed by an enticing offer and an engaging animated GIF, creating a compelling email structure.

The outcome? It’s reasonable to assume that recipients were far from dormant in response to this campaign.

Cards Against Humanity – A Little Humour Goes A Long Way

In its Black Friday email campaign, cards Against Humanity stays true to its signature satirical humor. These unconventional Black Friday email marketing examples amuse recipients as they grapple with the brand’s unusual marketing approach.

Whether customers decide to part with $5, the company has undoubtedly secured a memorable spot in their minds.

Penguin Random House – Offer Creative Recommendations

Consumer indecision is a well-known phenomenon. Interestingly, limiting options often leads to increased sales. The Jam Experiment illustrates this concept, where offering 6 choices yielded a 30% conversion rate, while 24 options yielded only 3%.

Penguin Random House applied this principle to their Black Friday strategy. They curated their vast catalog into manageable, themed selections. This approach caters to selective customers and adds an element of enjoyment to the shopping experience.

GIF Email – Freshly

Animated GIFs are powerful tools for capturing attention in crowded inboxes. Incorporating a GIF into a Black Friday email template is an effective strategy to enhance memorability and distinctiveness.

Freshly’s marketing team exemplifies this approach in their email. They’ve skillfully employed a contextually relevant GIF to announce their Black Friday promotion and highlight special offers on their meal delivery plans. This example inspires creating engaging, interactive email content to promote sales.

Eblast with Great CTA – HP

A well-crafted email blast, combined with strategic email marketing and automation, can significantly boost sales during the Black Friday period. An effective call-to-action (CTA) is a critical component of this strategy, guiding your audience toward making a purchase and maximizing the impact of your campaign. In the context of email marketing and automation, a powerful CTA can be the difference between a simple message and a successful conversion, driving meaningful results for your business.

HP, the technology giant, demonstrates this principle effectively. Their email features clever copy paired with an attention-grabbing visual header CTA.

The email’s top section showcases an elderly gentleman racing to ‘BEAT THE RUSH,’ accompanied by a prominent CTA button. This approach exemplifies how tech products can be marketed in an engaging, non-boring manner.

Checkout Email – Pulp & Press

Pulp & Press employs smart copywriting to remind customers that their Cyber Monday offer is time-sensitive gently. The attention-grabbing headline suggesting forgetfulness, followed by a sale price reminder, effectively captures the reader’s interest. Including an additional offer with a clever CTA button and customer reviews encourages those who abandoned their carts to reconsider their purchase.

When crafting your Black Friday emails, it’s crucial to emphasize the limited-time nature of your offers, urging shoppers to complete their purchases before the deadline, as demonstrated by Pulp & Press.

Black Friday Sale Email – Postable

A compelling offer and dedicated customer base can be effectively communicated with straightforward design elements. This example showcases a Black Friday promotion featuring a prominent 25% discount, which takes center stage in the layout.

The concise messaging is complemented by a distinctive call-to-action phrase, “To the Cards,” adding a creative touch. This design serves as an excellent template for businesses seeking a quick-to-implement and easily approved Black Friday email campaign.

Consider sending a targeted Black Friday promotion during the Black Friday Cyber Monday (BFCM) weekend to boost visibility for your ongoing sale. Canva’s approach serves as a noteworthy example. Their email newsletter stands out for its refreshingly non-aggressive sales tactics.

The email begins with a straightforward, informative subject line that sets clear expectations. It then briefly introduces the upcoming Black Friday event, emphasizing the importance of preparing promotional materials in advance.

Cooperate Atom8 with your Black Friday email marketing campaigns

Enhance your Black Friday email marketing campaigns by integrating Atom8, an all-in-one automation app from GritGlobal designed to streamline BigCommerce operations. This powerful tool can boost your efficiency and sales during the busy holiday season.

With this BigCommerce Automation app, you can easily set up re-engagement emails to follow up with inactive customers and recover potentially lost sales opportunities. Additionally, the app allows you to automate personalized email campaigns triggered by specific purchase behaviors, ensuring timely and relevant communication with your customers. By leveraging these Black Friday email marketing examples, you can improve your practices.

Atom8 allows you to create more targeted and effective Black Friday promotions, ultimately driving higher conversion rates and maximizing your sales potential during this crucial shopping period.

In Conclusion

As we’ve explored these top 10 Black Friday email marketing examples on BigCommerce, it’s clear that effective campaigns combine eye-catching design, compelling offers, and strategic timing. Remember, the key to success lies in understanding your audience, crafting irresistible offers, and leveraging the right tools to automate and optimize your campaigns. GritGlobal believes we can help you create impactful email campaigns with email automation tool. Contact us to drive results for your BigCommerce store.