Cyber Monday offers a unique chance for online stores to increase sales significantly, but grabbing your customers’ attention through countless emails can be challenging. Crafting the right Cyber Monday email subject lines is key to standing out. In this article, we’ll share practical tips and examples to help you create subject lines that get opened and drive conversions for your BigCommerce store.
The Importance of Subject Lines for Cyber Monday Emails
A subject line might seem like a small part of an email, but it can greatly impact your Cyber Monday marketing success. In fact, nearly half of people decide whether to open an email based on the subject line alone.
Zippia’s data shows that 47% of recipients judge an email by its subject line. That clearly indicates that using generic or uninspired Cyber Monday email subject lines could hurt your campaign. Personalization is key—emails with personalized subject lines see 50% more opens.
On the flip side, if your subject line looks spammy, 69% of people will report it, according to Zippia. So, it’s crucial to be intentional with your subject lines this Cyber Monday.
While Cyber Monday usually boosts email open rates by as much as 20%, your competitors are also taking advantage of this, running their own campaigns. If your subject lines don’t stand out, you could still miss out on potential sales.
But don’t worry—we’ve got plenty of tips to help you craft winning subject lines for your next Cyber Monday email campaign.
Essential Components of Winning Cyber Monday Email Subject Lines
Before launching your campaign, it’s important to understand what makes Cyber Monday email subject lines effective. Once you’re clear on that, you can start crafting your own.
Here’s a breakdown of the key elements your subject lines should include.
Maintain Brand Consistency
You’ve likely invested months, or even longer, in building the perfect brand for your small business. As you write Cyber Monday email subject lines and email content, it’s crucial not to lose sight of that brand.
While your emails might take on a more urgent tone than usual, your brand voice should still guide you. Straying too far from it risks alienating your audience.
If you’re a new startup building a customer base, losing customers over small, preventable missteps isn’t an option. Keep your brand voice consistent throughout your BigCommerce email marketing strategies, from subject lines to the main content.
Ensure Alignment Between Subject Lines and Offers
While your email body and Cyber Monday subject lines are separate, they need to work together.
If your subject line promises a 30% discount but the email mentions nothing about it or offers only 20%, you risk losing customer trust.
Two minutes to double-check that your subject line matches the content can make all the difference between a successful and disappointing campaign. So, always ensure they’re aligned!
Focus on Clear and Concise Messaging
When crafting Cyber Monday subject lines, keeping them concise is essential. However, don’t sacrifice clarity to fit the typical character limit (around 50 to 60 characters).
This can backfire. Even if your offer is great, unclear wording can confuse readers, who may turn to competitors with clearer messages.
Consider how many emails people receive on Cyber Monday. Businesses need to boost sales after Thanksgiving, so standing out is crucial.
Your subject lines should be clear and easy to understand, at the very least, to grab attention and win over customers.
Boost Engagement Through Personalization
Want to know the key to doubling your Cyber Monday open rates? It’s easier than you think—just personalize your subject lines.
According to Klenty, in a study of over 100,000 emails, those without any personalization had an average open rate of just 16.67%. That means only 17 out of 100 people bothered to open them.
Not great odds for your Cyber Monday campaign!
But by adding eCommerce personalization, the open rate jumps to 35.69%, with 43.41% of people opening emails that include their name in the subject line, and 35.65% opening those with the company’s name.
Even including a pain point in your subject line can boost your open rate to 28%.
Create a Sense of Exclusivity
Your small business offers its best deals of the year during this four-day holiday weekend. You’ve heard the saying, “if you’ve got it, flaunt it”? That’s exactly what you should do with your subject lines.
Highlight that these deals are once-a-year offers, available only on Cyber Monday. This taps into customers’ fear of missing out (FOMO).
Nobody likes feeling left out, especially when it comes to saving money. Emphasizing the exclusivity of your deals in your subject lines will encourage hesitant customers to take action.
Use Urgency to Drive Action
Cyber Monday is only 24 hours!
You might have already debuted deals for Thanksgiving, Black Friday, and Small Business Saturday, but those days have passed. Your Cyber Monday sale is your customers’ last chance to save, as you won’t discount your stock this much again during the holiday season.
Convey that with your subject line copy by using the following terms:
- Fast
- Exclusive
- Limited-time
- Discount
- Sale
- Offer expires
- Limited edition
- Quick
- Last chance
- Now
- Hurry
- Don’t wait
- Urgent
Incorporate Unique Visual Elements
Creating a unique edge for your Cyber Monday email campaign can give you a competitive advantage. Adding distinct elements can make your emails stand out.
What can you use? Thoughtful emoji choices, selective capitalization, and smart punctuation can help draw attention.
Here are some best practices.
When using emojis, limit yourself to two max. Too many can eat up valuable character space and come off as spammy. Great emojis for Cyber Monday emails include:
- 🚀 (Rocketship)
- 💰 (Money bag)
- 💸 (Flying money stack)
- 🎁 (Wrapped gift)
- 🎅 (Santa Claus)
- 🎄 (Christmas tree)
- 🦃 (Turkey)
- 🤖 (Robot)
- 🚨 (Alert)
- 💥 (Flash)
- 🔥 (Fire)
Capitalize a single word to emphasize it—any more can feel overly aggressive.
As for punctuation, stick to one per subject line. Feel free to use exclamation marks, question marks, or even the occasional em dash for variety.
Proven Cyber Monday Email Subject Lines That Drive Clicks and Conversions
Last year’s sales reached a record-breaking $7.9 billion, up nearly 20%, solidifying Cyber Monday as one of the year’s biggest shopping events. To make the most of this sales holiday, your campaigns need to have dedicated Cyber Monday email subject lines.
We’ve compiled a list of great Cyber Monday email examples and tips for automating your emails leading up to and during the Black Friday/Cyber Monday weekend. But even with the perfect design and timing, your emails won’t drive sales if your subscribers don’t open them.
Your subject line plays a major role in boosting your open rates. In fact, for a third of your subscribers, it’s the only factor they consider when deciding whether to open an email.
The challenge, of course, is coming up with subject lines that grab attention and stand out in crowded inboxes.
We’ve created this list of 100 Cyber Monday subject lines. You can use them as-is or draw inspiration to craft your own.
Popular Cyber Monday Email Subject Lines
- Black Friday’s Over, Now It’s Cyber Monday!
- Missed Black Friday? No Problem! Cyber Monday Starts Now
- This Sale is Going to Break the Internet
- Cyber Monday Mania is Here
- All Day Cyber Deals Await!
- Missed Black Friday? Here’s Your Second Chance
- Surprise! It’s Cyber Monday Madness
- Shhh… Secret Cyber Monday Sale Just for You
- Cyber and Relax with These Deals
- Our Biggest Cyber Monday Sale Yet
- Everything Must Go This Monday
- Why Limit It? Cyber Week Starts Now!
- Our Cyber Deals Have Landed
- Don’t Stop Now! Keep Shopping With Us
- Your Exclusive Cyber Monday Offer is Inside!
- The Wait is Over—Cyber Monday is Here!
- It’s Official: The Best Monday of the Year
- Cyber Monday Sale Kicks Off NOW
- Get Ahead on Our Cyber Monday Offers
- Cyber Monday is Live!
- Cyber Monday Deals Start in Just 1 Hour!
- It’s Our Biggest Sale Event of the Year
- Cyber Monday Begins Now!
- Kickstart Your Week With These Amazing Deals
- Our Cyber Deals Are Live—Why Wait for Monday?
- Can’t Wait for Monday? Shop Now!
- Beat the Monday Blues with Cyber Deals
- Cyber Monday Deals Last All Week Long
- Online-Only Deals for Today Only
- Wake Up—Cyber Monday Has Arrived!
Last-Minute Cyber Monday Subject Lines
- Last Chance to Save Big!
- Final Call! Cyber Monday Ends in 5 Hours
- Black Friday Extended for One More Day!
- Last Chance to Save This Cyber Weekend
- Hurry! These Deals End at Midnight!
- Final Countdown! Just Hours Left to Save
- Don’t Miss Out on These Amazing Deals
- The Clock’s Ticking on Our Cyber Monday Sale
- Cyber Monday Sale – 24 Hours Only!
- Act Fast! The Sale Is Almost Over
- Don’t Wait Another Year for a Deal Like This
- Cyber Monday Countdown: 3 Hours Left!
- Only a Few Hours Left to Snag These Deals
- Don’t Regret Missing These Offers…
- Our Once-a-Year Sale Is Almost Over!
Subject Lines Highlighting Cyber Monday Deals
- Cyber Monday Deals – Up to 70% Off!
- Extra 10% Off Today Only
- Early Access: 20% Off Storewide!
- Use Code “CM30” to Save 30% – Today Only
- 50% Off Everything! #CyberMonday
- Rise and Save! 25% Off Continues
- Black Friday Deals + Extra 10% Off = Best Monday Yet
- Cyber Monday Starts Now! | 35% Off Sitewide
- Get Ahead on Cyber Monday – Up to 60% Off
- Ready for Cyber Monday? 20% Off Awaits!
- INSIDE: Your Cyber Monday Deal
- 24 Hours. 24% Off Everything
- Our BFCM Deal: 35% Off All Sale Items
- $10 Flat Rate Shipping Nationwide!
- Free Gift with Every Purchase
- Buy 2 or More & Get 60% Off Everything
- Check Inside for Sweet Deals
- Up to 70% Off – One Day Only!
- Don’t Miss It: 40% Off Cyber Monday Sale
- Save Up to 70% This Weekend!
Subject Lines Promoting Free Shipping
- Free Shipping Extended – This Monday Only!
- Loved Black Friday? Now Enjoy Free Shipping for Cyber Monday!
- Get Free Shipping on All Purchases – Today Only
- FREE SHIPPING: It’s Our BFCM Special
- Need Another Reason? Free Shipping is On Us!
- Free Shipping for Monday Only
- Enjoy Complimentary Overnight Shipping – Today Only
- Free Nationwide Shipping for Cyber Monday
- 50% Off + Free Shipping? It Must Be Cyber Monday!
- Celebrate Cyber Monday with Free Shipping on All Orders!
- Free Shipping Starts Now – Ends at Midnight
- Every Purchase Ships Free This Cyber Monday
- How About FREE SHIPPING? Sounds Good, Right?
- Who Still Charges for Shipping? Not Us!
- Thought It Couldn’t Get Better? Enjoy Free Shipping Too!
Subject Lines Featuring Emojis
- Finally, a Great Reason to Wake Up Early on Monday ⏰
- Cyber Monday is Here! 🛍️
- 🆕 Just Announced: Our Cyber Monday Discounts 💥
- Cyber Monday Sale: Time to Upgrade Your Wardrobe 👗👜
- 🛒 We’ve Got You Covered This Cyber Monday! 🛍️
- The Biggest Online Shopping Day Has Arrived 🌐💻
- A Free Gift for You 🎁 Just for Cyber Monday!
- Enjoy Free Shipping 🚚 on Your Cyber Monday Bargains 💸
- Monday + Online Deals = Perfection 🖥️💰
- Rise and Shine ☀️ Don’t Miss These Deals! 🔥
- 🛒 Monday is Here – Start Shopping Now!
- ⚡ Cyber Monday Flash Sale – Limited Time! ⏳
- Time’s Running Out on Cyber Monday ⌛💨
- Beat the Monday Blues with Travel Deals ✈️🧳
- Check Out These Hot Entertainment Offers 🎮🎧
- Cyber Monday Sale – Get 60% Off Your Second Pair 👟👠
- Save BIG This Monday! 💰🎉
- 10% Off All Jewelry 💎✨ Today Only
- Get Your Sporting Goods Delivered for Free ⚾⛳
- Celebrate Cyber Monday with Epic Deals! 🎉🛒
04 Effective Approaches to A/B Testing Cyber Monday Email Subject Lines
Time to start testing! Let’s break down what it takes to split-test Cyber Monday email subject lines for a successful campaign.
Pick the Right Type of A/B Test
You can run two types of split tests: design tests and user experience tests.
A design test focuses on changing elements on the same page, like having two versions of a landing page with different CTA buttons. The control version is your usual setup, while the second is the challenger. If the challenger performs better, it’s a sign to update your campaign accordingly.
A user experience test compares two versions of an element, like subject lines. Version A (the control) is compared to Version B (the challenger). Whichever one gets more opens is the one you should go with.
Schedule Your A/B Tests Strategically
Split testing takes time, often requiring at least two weeks or more, depending on the number of elements you’re testing. The more complex the elements, the longer it may take to determine a clear winner.
Determine the Optimal Sample Size
Your sample size should be big enough to gather meaningful data, but not so large that analyzing the results takes too long. A sample that’s too small can make it difficult to draw useful conclusions.
Analyze and Act on the Results
The best-split tests focus on a single goal. For example, if you aim to increase open rates through your subject line, you’ll want to go with the one that performs the best—even if it’s not your original favorite.
Important Insights for Small Business Owners
Here are a few important takeaways that small business owners should remember, especially as they prepare for Cyber Monday. Mastering these elements can significantly boost email engagement and overall campaign success:
- Effective Cyber Monday email subject lines include personalization, clarity, brevity, urgency, emotional appeal (especially FOMO), and the thoughtful use of emojis and capitalization.
- Get creative and let your brand’s personality shine in your subject lines.
- Always split test before going live to optimize open rates and make your email campaign more efficient.
How Atom8 Automation Can Maximize Your Cyber Monday Success on BigCommerce
Cyber Monday presents a huge opportunity for businesses on BigCommerce, but managing the surge in traffic and maximizing sales can be challenging without the right tools. Atom8 from GritGlobal, an automation app designed for BigCommerce, can help you streamline your processes and optimize your Cyber Monday success. Here’s how Atom8 – BigCommerce Automation tool can enhance your Cyber Monday strategy and keep your sales on track during this critical sales event.
- Streamlining Your Email Campaigns with Automation: Automate the process of sending personalized emails and follow-ups, ensuring your Cyber Monday offers reach the right audience at the right time
- Boosting Sales with Dynamic Promotions: Use Atom8 to apply discounts automatically based on product stock, time-sensitive promotions, or customer behavior, making your Cyber Monday deals more compelling.
- Improving Customer Engagement with Segmentation: Segment your customers based on previous purchases or browsing behavior to send targeted email subject lines that increase open rates and conversions.
- Optimizing Workflow for High-Traffic Days: Automate back-end tasks such as inventory updates and order processing, allowing your team to focus on delivering excellent customer service during peak sales events.
By leveraging Atom8 automation for your BigCommerce store, you can easily handle Cyber Monday’s increased demands. Whether you’re optimizing email campaigns, managing promotions, or improving workflow efficiency, Atom8 helps you make the most of this busy sales day.
Conclusion
Looking to make the most of Cyber Monday email subject lines? Use these tips to create compelling subject lines that engage your audience and boost sales. We’re here to support you if you’re looking for more ways to optimize your BigCommerce store. Contact us to learn how we can help elevate your eCommerce strategy.
