BackOrder App’s New Integration with Google Merchant: Securing Revenue Across Multiple Channels

Google Merchant

Are you losing sales opportunities due to stockouts across BigCommerce and Google Merchant? You’re not alone. Many businesses struggle with inventory management across platforms, especially when dealing with out-of-stock situations. The limitation? Neither platform naturally supports negative stock counts – until now.

GritGlobal proudly introduces a powerful integration between BackOrder and Google Merchant, designed to transform how you handle out-of-stock scenarios across platforms.

Seamless Revenue Capture

Never miss another sale opportunity. Our integration ensures you can continue selling even when inventory hits zero, across both BigCommerce and Google Merchant.

Smart Inventory Intelligence

Gain valuable insights into customer demand patterns through comprehensive backorder data, enabling smarter restock planning and inventory management.

Elevated Customer Experience

Turn “Out-of-stock” disappointments into “BackOrder” opportunities, building customer loyalty and satisfaction.

Future-Proof Your Business

Stay resilient against supply chain disruptions by maintaining continuous sales capabilities across all channels.

Quick Setup Guide

Getting started is straightforward:

1. Integrate your Google account with BackOrder app

  • Log in to your BackOrder app.
  • Navigate to Settings > General Settings > Google Merchants Integration section and connect your Google account.

2. Set up your supplemental feed in Google Merchant

  • Go to Products > Feeds > Supplemental Feeds.
  • Create a new supplemental feed 
  • Input the feed ID into BackOrder’s Settings

If you need help setting up your supplemental feed, please refer to this tutorial or our support team is available to help at support@gritglobal.io.

3. Watch BackOrder work its magic

  • Automatic synchronization of product information
  • Real-time updates of stock levels
  • Availability status management
  • Accurate availability date updates
*Important notes:
  • Currently optimized for Google Ads and Listings plugins
  • Available exclusively for Enterprise plan subscribers

Don’t let stockouts limit your revenue potential. With BigCommerce BackOrder‘s Google Merchant integration, you can:

  • Capture sales opportunities across all channels
  • Maintain customer satisfaction during stockouts
  • Make data-driven inventory decisions
  • Stay competitive in today’s dynamic market

Ready to revolutionize your multi-channel sales strategy? Contact us through support@gritglobal.io to learn more or share your experiences with our solution.

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