The average eCommerce conversion rate is 2% on every sales page. It means for every 100 visitors that come to your website, you can expect to get 2 customers. However, most websites have a much lower conversion rate, approximately 0.1 to 0.2%. What this means is that for every 1000 visitors to your website, you get 1 customer.
The question now becomes how do you boost the conversion rate of your sales page? To help you, we will unveil some ways to boost the conversion rate.
In-depth customer understanding
Your customers are the core component of our business growth. To improve your conversion rate, you need to understand your customers and build a relationship with them. This not only includes their demographic information but also their psychological states and behavior intention. You should also segment your customer into different groups with distinctive advertising and nurturing treatments. Once you understand what can trigger certain kinds of behaviour, you’ll be able to drive more effective campaigns to build trust.
Create attention-grabbing headlines and images
The first thing anyone would see on your website is the headlines and images. A good first impression can guarantee that customers continue scrolling through your site and might find something interesting. Therefore, it is highly recommended to have attention-grabbing headlines and high-quality images to illustrate your brand and products.
Add testimonials
Any strong argument about your product would probably be considered fraud without real evidence. Testimonials, case studies, third-party reviews, and social proof are all good examples of how people perceive your brand. Hence, don’t forget to create a unique page or at least a section for this type of content.
Use responsive layouts
The number of online shopping via mobile devices has increased by 74% these days. That’s why it’s even more important for your website to be responsive. Otherwise, you’ll risk losing many customers. Use responsive layouts, especially those that involve sales pages. You don’t want your customer to abandon their cart because of unattractive design.
Showcase additional benefits
Another simple way to boost your sales page conversion rate is to provide additional benefits to your customers. A discount on the next purchase or related product is also a chance to promote cross-selling. An alternative choice is the referral program. One company that does it perfectly is Uber – refer a friend, and you get a free ride.
Use multiple CTAs
If your website runs a long-form sales page, you can use multiple CTAs. There is nothing wrong with doing that. Nevertheless, make sure that all CTAs lead to the same end behaviour. The purpose is to reinforce what you want your customers to do continually. Using multiple CTAs reminds them why they are on the page. They can decide when to take the bait – at the start or end of the page.
Implement automation
Another way to accelerate conversion rate is through constant engagement with your customers on the sales page, which can be perfectly done by integrating your store with an automation platform. The app will make sure that your customers receive the right information in the right place at the right time. All you need to do is preparing the best content possible and leave the distribution to the platform.
For example, once noticed that a customer is likely to abandon their cart, the app will automatically send a reminder, probably with a personalized discount code. This not only reminds them of their shopping experience but also successfully incentivizes them to make a purchase.
Final note
Boosting your conversion rate is an essential part of getting more sales for your eCommerce store. Yet, optimizing your website requires a lot of work. Furthermore, there are several ways you can boost your sales page conversion rate. In this article, you have every piece of information you need to improve and increase your conversion rate without investing much.
