With nearly 70% of online shoppers abandoning their carts before completing a purchase, optimizing your checkout page is critical for boosting conversions on your BigCommerce store. This post covers eight effective BigCommerce checkout page customisations that can help reduce cart abandonment and improve the overall customer experience
Simplify the Checkout Process
Making the checkout process simple is one of the most important BigCommerce checkout page customisations. A streamlined checkout process can significantly impact your bottom line, as recent data shows that 48% of US shoppers abandon their carts due to extra costs like shipping and taxes, which can be addressed with a transparent and straightforward checkout process.
Minimize Steps and Fields
To make your checkout process smoother, start by reducing the number of steps and fields that customers need to complete. A shorter process makes it easier for customers to finish their purchase without feeling overwhelmed. BigCommerce checkout page customisations like these can significantly enhance the user experience.
- Ask only for essential information: Remove any unnecessary fields that do not directly contribute to completing the purchase.
- Combine similar fields: For example, use a single “Full Name” field instead of separate “First Name” and “Last Name” fields.
- Use auto-fill options: Allow customers to auto-fill their details where possible, like billing address matching the shipping address.
By keeping the checkout process simple and straightforward, customers are less likely to abandon their carts. This approach leads to a faster and more satisfying shopping experience, which can significantly boost your conversion rates.
Offer Guest Checkout
Another key of BigCommerce checkout page customisations is offering a guest checkout option. Forcing customers to create an account can be a barrier to completing a purchase. Research indicates that 26% of online shoppers abandon their carts when forced to create an account, making it clear that a guest checkout option can significantly reduce abandonment rates.
- Avoid mandatory sign-ups: Allow customers to check out without needing to create an account.
- Give the option to create an account later: After the purchase is completed, offer customers the chance to sign up for future benefits, such as tracking their orders.
- Highlight the benefits of guest checkout: Make it clear that customers can save time by using the guest checkout option.
By providing a guest checkout option, you reduce friction in the checkout process. This makes it more likely that customers will complete their purchase, leading to higher conversion rates and a better overall shopping experience.
Enhance Payment Options
Providing diverse and flexible payment options is a key aspect of BigCommerce checkout page customisations. By catering to different payment preferences, you can make it easier for customers to complete their purchases.
Provide Multiple Payment Methods
Offering a variety of payment methods ensures that customers can choose the one that suits them best. This flexibility can reduce cart abandonment and increase conversions.
- Include credit and debit cards: Ensure that all major cards are accepted to cater to a wide audience.
- Offer digital wallets: Provide options like PayPal, Google Pay, and Apple Pay, which are becoming increasingly popular for their convenience.
- Introduce buy-now-pay-later services: Services like Klarna or Afterpay allow customers to split their payments, making it easier to purchase more expensive items.
By offering multiple payment methods, you make it more convenient for customers to complete their purchases. This flexibility can lead to higher satisfaction and encourage repeat business.
Integrate One-Click Payment Solutions
One-click payment solutions are also effective BigCommerce checkout page customisations. These options allow customers to complete their purchase quickly and securely with just one click.
- Add PayPal One Touch: This feature lets customers check out with their PayPal account without having to enter their payment details every time.
- Use Apple Pay and Google Pay: These mobile payment solutions offer fast and secure checkout with just a single click, ideal for mobile users.
- Highlight the security benefits: Reassure customers that these payment methods are not only quick but also secure, protecting their financial information.
Integrating one-click payment solutions makes the checkout process faster and more convenient, reducing the chances of cart abandonment. Customers appreciate the ease and speed of these payment options, which can lead to a higher conversion rate on your BigCommerce store.
Build Trust with Security Features
Trust plays a fundamental role in online purchasing decisions. Ensuring your BigCommerce checkout page customisations include strong security features can help build that trust. This reduces cart abandonment and makes customers feel safe completing their purchases.
Display Security Badges
Security badges are a simple yet effective way to show customers that your site is safe. These badges let customers know that their information is protected.
- Include SSL certificates: Display the SSL certificate badge, which shows that your website is encrypted and secure.
- Use well-known security seals: Add trusted logos like McAfee, Norton, or GeoTrust to give customers peace of mind.
- Highlight payment security: Show logos from secure payment providers like PayPal or Visa, so customers know their transactions are safe.
By displaying these security badges on your BigCommerce checkout page, you make customers feel confident that their personal and payment information is safe. This trust can lead to more completed purchases and fewer abandoned carts.
Provide Transparent Pricing
Clear pricing is another significant element in customizing your BigCommerce checkout page. Customers want to know exactly what they are paying for, without any surprises.
- Show all costs upfront: Include taxes, shipping fees, and any other charges right on the checkout page.
- Avoid hidden fees: Make sure all costs are clear from the start to prevent customers from leaving the checkout process.
- Offer a clear breakdown: Provide a simple summary of the total cost, showing the price of each item and additional fees.
By providing transparent pricing, you reduce the chances of customers abandoning their carts because of unexpected costs. Clear and honest pricing helps build trust and makes customers more likely to complete their purchases.
Optimize for Mobile Devices
Optimizing your checkout page for mobile devices is a key step in your BigCommerce checkout page customisations. With more people shopping on their phones, a mobile-friendly checkout process is a must.
Ensure Mobile Responsiveness
A mobile-responsive checkout page ensures that customers can easily complete their purchase no matter what device they are using. This is important for a smooth shopping experience.
- Use large, clickable buttons: Make sure all buttons are easy to tap on a small screen.
- Keep text readable: Ensure that text is large enough to read without zooming in, making the process quick and easy.
- Simplify navigation: Design the checkout process so it’s simple to move from one step to the next on a mobile device.
By making your BigCommerce checkout page mobile-responsive, you cater to a wide range of shoppers, including those on smartphones and tablets. This can lead to higher conversion rates as customers can easily complete their purchases from any device.
Mobile-Optimized Payment Solutions
Including mobile-optimized payment solutions is also efficient BigCommerce checkout page customisations. Mobile shoppers prefer quick and secure payment options that are easy to use on their phones.
- Offer Apple Pay and Google Pay: These mobile payment options are fast and secure, making checkout simple for mobile users.
- Use one-click payments: Allow customers to save their payment information for faster checkouts in the future.
- Highlight mobile payment security: Make sure customers know their mobile payments are protected by displaying security icons or messages.
By offering mobile-optimized payment solutions, you make it easy for customers to complete their purchases on the go. This convenience can help increase conversions and create a better shopping experience on your BigCommerce checkout page.
Improve User Experience with Visual Elements
Visual elements play a big role in making the checkout process clear and easy for customers. By adding the right visuals, you can improve the overall experience and reduce cart abandonment with the right BigCommerce checkout page customisations.
Use Progress Indicators
A progress indicator helps customers see how many steps are left before they complete their purchase. This simple tool can reduce uncertainty and encourage them to finish the process.
- Add a clear progress bar: Show customers exactly where they are in the checkout process with a visible bar at the top of the page.
- Break down the steps: Divide the checkout process into clear, labeled steps, like “Shipping,” “Payment,” and “Review Order.”
- Use simple icons: Include small icons or symbols that represent each step to make the process even clearer.
Using progress indicators as part of your BigCommerce checkout page customisations helps customers feel more in control. They know what to expect and are less likely to leave their carts before completing their purchase.
Offer Product Thumbnails
Including product thumbnails in the checkout summary is a helpful BigCommerce checkout page customization. These small images remind customers of what they are buying, which can reduce the chances of them abandoning their cart.
- Show clear images of the products: Include a thumbnail of each item in the cart, so customers can easily see what they are purchasing.
- Highlight important details: Add brief details like the product name, size, or color next to the image.
- Allow easy editing: Let customers click on the thumbnail to make changes, like updating the quantity or removing an item.
Offering product thumbnails as part of your BigCommerce checkout page customisations gives customers a visual reminder of their order. This small addition can help keep customers on track and reduce the likelihood of them leaving the checkout process.
Increase Conversions with Incentives
Providing perks like discounts and free shipping can effectively encourage customers to finish their transactions. By offering these perks on your BigCommerce checkout page customisations, you can increase conversions and boost sales.
Provide Discounts and Free Shipping
Discounts and free shipping are powerful motivators for customers. When these offers are clearly presented during checkout, customers are more likely to finish their purchase.
- Display discount codes: Show any available discount codes or automatically apply them at checkout to make it easy for customers to save.
- Offer free shipping: Highlight free shipping options, especially for orders over a certain amount.
- Promote limited-time offers: Create a sense of urgency by displaying limited-time discounts or shipping promotions during checkout.
By providing discounts and free shipping as part of your BigCommerce checkout page customisations, you make the deal more appealing to customers. This can lead to higher conversion rates as customers feel they are getting a good value.
Implement Upselling and Cross-Selling
Suggesting complementary or additional products during the checkout process on your BigCommerce store can effectively boost the total value of each order. This approach can prompt customers to include extra items in their purchase.
- Suggest related items: Show products that complement the items in the customer’s cart, like accessories or matching products.
- Offer bundle deals: Create special offers where customers save money by purchasing related items together.
- Use automated tools: Consider using automation tools from GritGlobal like BigCommerce BackOrder for managing out-of-stock products and Atom8 for automating upsell recommendations based on customer behavior and purchase history.
Implementing upselling and cross-selling on your checkout page can increase your overall sales. By showing customers relevant products at the right time, you can boost their order value and improve their shopping experience.
Enhance Customer Support
Providing good customer support during the checkout process ensures that any questions are addressed and issues are resolved promptly. Integrating customer support features into your BigCommerce checkout page can enhance the shopping experience and boost conversion rates.
Add Live Chat or Chatbots
Live chat and chatbots offer real-time help to customers. They are great tools to make sure your customers get the support they need right when they need it.
- Provide instant answers: Live chat allows customers to ask questions and get answers immediately, helping them complete their purchase without delay.
- Use chatbots for common questions: Chatbots can handle simple questions like shipping information or return policies, freeing up your team to focus on more complex issues.
- Be available 24/7: Even when your team is not online, a chatbot can be available to assist customers, making sure they always have help when they need it.
By adding live chat or chatbots to your BigCommerce checkout page customisations, you offer immediate assistance. This support can help clear up any confusion and encourage customers to finish their purchase, leading to higher conversion rates.
Include FAQs on the Checkout Page
Including a Frequently Asked Questions (FAQs) section on your BigCommerce checkout page customisations can help address common concerns that might cause customers to hesitate before completing their purchase.
- Answer common questions: Cover topics like payment options, delivery times, and return policies in the FAQs.
- Keep it simple: Make sure the answers are easy to understand and directly address the most common concerns.
- Place FAQs where they are easy to find: Position the FAQ section where customers can see it without having to leave the checkout page.
By having an FAQ section on your checkout page, you can reduce doubts and make the checkout process smoother. This can lead to more completed purchases and fewer abandoned carts.
Enable Save Cart for Later
Allowing customers to save their carts for later is a valuable BigCommerce checkout page customization. This feature helps customers who are not ready to complete their purchase right away but want to return later without losing the items they’ve selected.
- Add a “Save for Later” button: Include a clear option on the checkout page that lets customers save their cart with a single click.
- Send reminder emails: After a customer saves their cart, consider sending a gentle reminder email with a link back to their saved items.
- Make it easy to retrieve: Ensure that customers can easily find and restore their saved carts when they return, either through their account or a direct link.
By enabling the “Save Cart for Later” feature, you can reduce cart abandonment and give customers the flexibility to complete their purchase when they are ready. This customization can lead to higher conversion rates and a better shopping experience on your BigCommerce checkout page.
Connect GritGlobal’s Atom8 and BigCommerce BackOrder to Your Checkout Optimization
As you implement these BigCommerce checkout page customizations to boost conversions, it’s essential to consider how automation tools like GritGlobal’s Atom8 and BackOrder can further enhance your store’s performance. Atom8 – BigCommerce Automation allows you to automate repetitive tasks, such as upsell recommendations and customer segmentation, ensuring a personalized shopping experience that drives more sales.
Meanwhile, BigCommerce BackOrder helps you manage out-of-stock products efficiently, allowing customers to continue purchasing even when inventory runs low.
Integrating these tools into your checkout process not only streamlines operations but also maximizes your conversion potential, ensuring you capture every possible sale.
Conclusion
Incorporating these eight BigCommerce checkout page customisations can significantly boost your conversion rates. By simplifying the process, enhancing payment options, building trust, optimizing for mobile, offering strategic incentives, improving customer support, and enabling customers to save their carts for later, you create a smoother and more persuasive checkout experience for your customers.
If you’re looking for tools to help with these customizations, GritGlobal’s solutions like Atom8 and BackOrder. These tools not only automate processes but also help you manage inventory effectively, ensuring you never miss a sale. For more information, feel free to contact us.
