In today’s digital-first world, businesses are turning to email marketing as a way to better engage their customers and build relationships with them. Many eCommerce brands have seen great success using BigCommerce stores combined with target emails as part of their strategy.
After all, no one knows your customers better than you do – and this is where targeted emails can make the most significant difference in customer engagement. In this article, we’ll take a look at three examples of using BigCommerce target emails to reach their customer base more effectively. Read on for more!
What is a targeted email?
The term “targeted email” refers to a customized message sent to a specific group of recipients on your mailing list. These emails are carefully personalized and contain appropriate offers that benefit subscribers.
Targeted email marketing frequently coexists with mailing list segmentation, a strategy that splits your subscribers based on factors like gender, age, location, employment, and preferences. With this knowledge in mind, you’ll be able to target the appropriate demographic with the appropriate content, maintain brand awareness, and increase sales.
3 Examples of BigCommerce target emails
Use onboarding emails
After joining up, almost 75% of customers anticipate receiving a welcome email, which has a 42% higher open rate than any other newsletter. So why not take advantage of this opportunity to turn your lead into a potential customer?
By giving discounts and top-selling items, onboarding emails can encourage clients to make their first purchase by highlighting the benefits of your company.
Target emails by gender
Without going deeply into the specifics, irrelevant emails are often immediately removed. They may even cause users to report them as spam and unsubscribe.
Segmenting customers based on gender and sending them relevant content is an excellent approach to effectively target the correct recipient.
A Texas-based shoe manufacturer called Lucchese Bootmaker employs gender-specific mailings to increase conversion rates. The company promoted the “Roy” boots for men and the “Gaby” footwear for ladies, for instance. Because of this, the lift from gender-matched email advertising was up to 30%.
Schedule your email smartly
You must plan your emails carefully because your consumers may be located in different time zones. The audience should get your emails while they are awake and online.
According to statistics, most individuals read their emails between the hours of 9:00am and 5:00pm (during regular working hours). The busiest times for checking email were at 9 am, 12 pm, and 5 pm.
The same outcomes won’t necessarily apply to your internet business, though. The ideal strategy is to test and determine when to send BigCommerce target emails to your consumers precisely. There is no right or wrong answer here; choose the option that works best for your company and watch your conversion rates soar.
Email marketing is a powerful tool for increasing sales, but it is even more effective when personalized for each customer. Knowing the ideal type of email to send based on the actions a customer takes or the products they purchase can make all the difference in user engagement and ultimately overall shop success.
If you’re looking to take your store’s email marketing to the next level and need additional assistance, don’t hesitate to contact us. Grit Global has the experience and skillset needed to create effective and successful BigCommerce target emails campaigns tailored specifically to your individual goals. With our automation application Atom8, you’ll be sure that every email you send out helps bring new customers, retain existing ones, and increase overall revenue.