Notwithstanding whether you run an eCommerce or a brick-and-mortar business, eCommerce conversion optimization is crucial to maximizing your revenue and sales. Today, every business is competing online, and getting traffic with SEO is not enough to win the game. You need to convert visitors into loyal customers if you want to succeed in the online world.
Imagine you have an online store with huge traffic; you receive tons of visitors looking to buy your product. However, you have slow service, disorganized products, and no fascinating signs with discounts and offers; what do you think will happen? Obviously, you wouldn’t make many sales if you continue in this manner.
What is eCommerce Conversion rate Optimization?
Conversion rate optimization comprises improvements and optimizations you set up for your website to provide a better customer experience, entice people to take action, make it easier to navigate through a website, and take the customer from one point to another.
Tactics for eCommerce Conversion Optimization
To achieve the goal of providing a better customer experience, enticing people to take action on your website, and make it easier for them to navigate through your website, there are essential tactics you can use to improve your eCommerce conversion rate optimization. In this section, we will explore five important tactics that will provide a good conversion rate.
Improve Store and product visual
An efficient way to improve your conversion optimization rate is to have high-quality images and videos on your store. Shoppers can’t physically touch your product, but the visual effect can give them a feel of how the product can be. Optimizing images will also be beneficial for your site’s performance and SERP rankings.
Use live chat & chatbot
An effective live chat and chatbot provide users with a seamless experience by instantly and conveniently addressing doubts and confusions. Your live chat and chatbot should always be available for customers to leave their messages. If the live chat features are unavailable, it sends a bad signal. There is various live chat software app to integrate into your website, such as LiveChat, Jivochat, Facebook Live Chat, Casengo, Tidio, etc.
Personalize customer experience
Personalization provides a unique effect on customers. You can take advantage of Google Optimize to personalize your customer experience. For instance, if you go to a shoe website and look at men’s shoes, the next time you visit the website, it can remove any female shoe and show up only men’s show.
Personalizing customer experience makes it easier for customers to shorten their path to buying the product they really want and increase their conversation rate.
Invest in automation tools
Another effective tactic to increase your conversation rate is investing in automation. Automation app ensures a better user experience, such as taking orders and delivering them without any delay. Furthermore, it takes away human errors such as a mistyped address, name, and product ordered.
The number of mobile users from 2018 to 2021 has increased to 73%. These numbers should make you switch to optimization for mobile users. To improve your eCommerce conversion optimization, you need to make sure your website is mobile-friendly. An easier way to test if your website is mobile-friendly is to use Google’s mobile-friendly test. Additionally, you can install a mobile-friendly WordPress theme to improve response time.