When you own a business, customers come and go easily. If you don’t have a system to keep them loyal, you stand every chance to lose everything. To keep them coming to buy your product, you need to build a solid relationship with them.
Therefore, how do you provide your customers the best experience that would make them return to your business? What will you do to strengthen the customer relationship and build a lasting bond? If you find yourself asking these questions, then you need to boost your customer loyalty.
What is customer loyalty?
Customer loyalty is a highly misinterpreted word. It is usually believed that customer loyalty and customer satisfaction are the same. However, customer satisfaction is a rating, whereas loyalty is a brand, according to Shep Hyken.
5 ways to boost customer loyalty
A customer can be satisfied when using your product but might not buy such a product again. However, with customer loyalty, it doesn’t matter if they are satisfied or no; they just keep buying. There is no particular strategy to boost your customer loyalty, but the following are guidelines to follow.
Offer loyalty programs
You need to put your customer data to use effectively. Such data is valuable in creating a loyalty plan. There are two options to consider – copy your competitors or provide a unique loyalty program for your customers. Here, you can create a unique experience for your loyal customers to access new products, give VIP access to an event or get a special package.
Furthermore, make the experience personal to show you appreciate them. You need to be creative when offering loyalty programs to your customers. There are many loyalty examples available online; you can take a cue from these and create something unique.
Everyone wants to be treated specially, that includes your customers. Imagine creating a personalized birthday for your customers that can convert that customer to a loyal customer. Personalization is a way of telling them you value and care about them.
Offer exclusive deals for returning customers
For old customers, you can create a loyalty marketing campaign to attract them to make a purchase. Retaining customers is at least 5 times cheaper than acquiring new customers.
While there are many ways to offer exclusive deals, creativity is essential. In line with the previous point, you can personalize the offer for these returning customers. Segmentation and automation tools will help you greatly in retaining customers.
When a mother offers advice to her teenager, the teen rolls her eyes and gets defensive. At times, the teenager might say something like, “Mom doesn’t know what she is talking about.” At times, businesses react to customer feedback as the teenager did. They aren’t ready to listen to any valuable advice.
However, to boost your customer loyalty, you need to make an effort to collect feedback and address the issues. This way, it shows you are not both interested in their feedback and providing a relevant solution to it.
Prioritize Customer Service
Customer service is a reflection of how much a company values a customer. If you want to boost your customer loyalty, then you must prioritize customer service. Once a customer makes an order, returns a product, complains about a broken product, or asks questions on your chatbot, they keep a tab on how you interact with them.
You need to have a helpful and efficient customer service team to easily and quickly solve their issues. Furthermore, make it easier for customers to access customer service. You can take advantage of social media platforms.