B2B customer data is one of powerful factors to produce customer insights and help the sellers find ways to attract new customers and enhance their services. Moreover, the data also helps them to contact and support their customers whenever they face arising problems during shopping online.
You may realize the importance of customer data, so we would like to tell you the ultimate guide to B2B customer data management in this article.
Effective Approaches To B2B Customer Data Management
Collect Customer Data
The first thing you need to focus on in B2B customer data management is data collecting. There are three most prevalent customer data types that you can pay attention to, including identity, quantitative and descriptive data. Collecting identity data including customers basic personal information, contact that you can keep in touch with them to maintain customer relationships.
Quantitative data will help you realize customers through their behaviors such as page visited, time spent, product reviews. This kind of customer data will provide information for you to get customers insight, their pain points and expectations.
Besides, the descriptive data help you visualize pictures of their lifestyles, family and upcoming trends. You may need to go through some popular social media networks such as Facebook, Instagram or Youtube to collect potential customers data as well as attract new customers.
Secure Customer Data
This second point is truly crucial. B2B customer data is a valuable asset of your business. and you need to protect it from information criminals or your competitors. If the B2B customer data is leaked, both you and your customers face difficulties. If your competitors possess that information, they may find all the ways to attract your customers, and you will lose a certain number of buyers. Moreover, in this case, your customer will easily be disturbed by various spam emails, helpless advertisements and so on. You should invest in a B2B customer data management system to enhance security as well as protect your customer from other issues.
Keep In Touch With Customer
To update your customer information, you may need to keep in touch with your customers. The pop-ups feedback forms will help you gain instant information from your buyers. However, the design of the pop-ups plays an important role in this approach. You may need to form one that is attractive, user-friendly, short and concise so that the customers feel pleasure and spend a little time filling in it. The form can be stated in the form of multiple choice and yes/no questions rather than a text box that may reduce the customers’ willingness to give you information. Moreover, you can set a minibox on your website, where the customer can proactively fill in their information for further contact.
If you have a big amount of B2B customer data, you may need to focus on B2B customer data management strategies. As we said above, this data is a valuable asset to your business and can help you discover the key points to get success in the long customer acquisition journeys in the future.