Most B2B buyers don’t want long email threads just to get a price. They want to send a quick request, get a quote fast, and check out if it looks good. That’s where B2B Ninja Integration fits in. It’s a quoting tool built just for BigCommerce, and it doesn’t try to do everything. Just one thing really well: quoting. Let’s break down how it works and why it fits smoothly into BigCommerce workflows.
What Is B2B Ninja and How Does It Work with BigCommerce?
If you’re new to quoting apps, this is the section to watch. We’ll walk through what B2B Ninja actually is and how it fits into the BigCommerce backend.
Overview of B2B Ninja
B2B Ninja started with a clear goal: help merchants stop losing time and sales to clunky quote processes.
It gives store owners a clean, fast way to create, manage, and send quotes. McKinsey’s 2024 B2B Pulse survey found that 71% of B2B buyers are now happy to spend more than $50,000 through self-service channels, so streamlining this first interaction is critical.
The app lives right inside your BigCommerce backend. No need to juggle spreadsheets or jump into another platform.
- You get a dashboard to track every quote.
- You can build templates that look professional and match your branding.
- Customers can even add items to a quote right from product or cart pages.
And when they’re ready, they can check out right from the quote link.
It sounds simple. And that’s the point.
But quoting is just the first step. After the quote is accepted, other tools kick in. That’s where GritGlobal’s BigCommerce Automation and BigCommerce Wholesale App come in. You can trigger automated workflows (like assigning the customer to a VIP customer group or applying tiered pricing) right after a quote goes through. It’s a smooth handoff from quote to fulfillment.
Built for BigCommerce
This isn’t a bolt-on. B2B Ninja is made for BigCommerce from the ground up.
You don’t have to import products. You don’t have to worry about syncing delays. Everything connects natively. Bloomberg Intelligence projects that e-commerce will account for one-third of all US retail sales by 2027, rising to $2.55 trillion at a 10% annual clip. Having that native connection matters as volumes climb.
This includes support for storefront add-to-quote buttons and live inventory.
It also works well with core BigCommerce tools like:
- ShipperHQ for custom shipping quotes
- Avalara for tax calculations
- API Tokens for deeper integration across systems
So instead of messing with complex custom builds, you get a clean connection that just works.
And if you already use GritGlobal apps, even better. They’re built to play nice together. B2B Ninja handles quoting. Atom8 handles what comes after. BigCommerce Wholesale App handles custom pricing, approvals, and buyer groups. The trio works like a relay team. No dropped baton.
Key Features of B2B Ninja Integration
Now that we know how B2B Ninja fits into BigCommerce, let’s explore the features that make it worth considering. These are the tools that actually move the needle for B2B teams.
Centralized Quote Management Dashboard
No more digging through email chains or spreadsheets.
With B2B Ninja, every quote lives in one spot. You can view, edit, and follow up on each one without switching tabs. The dashboard is clean and built for teams, too. Multiple users can log in, make updates, and track activity history in real time.
That means sales teams stay aligned. No crossed wires. No missed follow-ups. Forbes cites research showing that conversion rates are 21 times higher when a lead is answered within five minutes. Therefore, instant visibility directly safeguards revenue.
Customizable Quote Templates
Your quotes should look like your brand.
B2B Ninja lets you build branded HTML templates and turn them into downloadable PDFs. No more copy-paste jobs in Word. No more ugly, generic emails. Just clean, professional quotes that use variables to auto-fill product names, prices, buyer info, and more.
Once you set it up, you don’t have to touch it again.
Nielsen’s studies indicate that even a one-point lift in brand awareness correlates with roughly a one-percent sales bump, underscoring why consistent, on-brand documents pay off.
Customer-Facing Quote Experience
Getting a quote shouldn’t feel like homework.
Customers can click an “Add to Quote” button right from the product or cart page. Then, when your team sends a quote, it comes with a checkout-ready link. No login required. Just review the quote and click to pay.
It’s faster than calling a rep. And it makes buyers more likely to follow through.
Advanced Flexibility for B2B Needs
B2B quoting can get messy. Think custom fields, product bundles, or shipping to multiple locations.
B2B Ninja handles that. It supports complex configurations, custom fields, and all kinds of product variants. You can also build in your own shipping rates and tax rules. TechCrunch points out that large enterprises juggle a median 175 different SaaS tools, so integrating quoting rather than adding yet another disconnected app keeps tech stacks sane.
Need to pass quote info to your ERP or CRM? Use the API.
And when the quote’s accepted, GritGlobal’s Wholesale App picks up the baton. It can auto-approve new customers, assign them to pricing groups, and apply order rules. All without manual touchpoints.
How B2B Ninja Integration Enhances BigCommerce Stores
Let’s shift gears and talk about real store benefits. What does B2B Ninja actually improve inside your BigCommerce backend?
- Improves Workflow Efficiency
Time kills deals. B2B Ninja helps you move fast. You can turn quotes into orders with one click. That means no more copying details into a new order form. No double entry. No wasted time. TechCrunch recently highlighted usage-based billing platform Metronome, which grew its ARR six-fold after automating quote-to-cash flows. This is a clear sign that speed and automation translate into growth. It’s built to make your sales process snappier.
- Boosts Conversion Rates
Quoting doesn’t have to be a drag. When buyers get fast, personalized responses, they convert more. Instead of losing leads in back-and-forth emails, you send a branded quote with a checkout link. Simple. Direct. Professional. And customers feel taken care of. This keeps them coming back.
- Simplifies Complex B2B Transactions
Some buyers don’t just want one item. They want 40 SKUs, a custom discount, and delivery split across three warehouses. B2B Ninja was made for that. It can handle bulk orders, complex tax setups, and custom pricing without breaking a sweat. You don’t need to be a developer to make it work. It just works.
Who Should Use B2B Ninja Integration?
If you’re running a mid-sized or enterprise B2B store, B2B Ninja should be on your radar.
It’s especially helpful for businesses that want advanced quoting but aren’t quite ready for the full BigCommerce B2B Edition. Or maybe you’ve got the Edition but want more control over how quotes are handled.
Even better, if you want power without building everything from scratch. This is a low-code tool that gives you flexibility without making things complicated.
Real Results: B2B Ninja Case Studies
Bulk Bookstore
Before B2B Ninja, every quote meant manual entry. Sometimes for over 125 items in a single request. It drained time, slowed responses, and cost sales.
Now, quotes are built in minutes. Faster turnaround means fewer abandoned requests and more closed deals. Bulk Bookstore cut hours from their sales process and saw an immediate bump in quote conversions.
GTech Fitness
GTech used to manage quotes outside of BigCommerce. That meant disconnected systems, missed details, and way too much manual effort.
Since switching to B2B Ninja, quote management time dropped by 95%. Everything now runs through their BigCommerce backend. Sales reps can focus on closing. Not clicking.
Pros and Cons of Using B2B Ninja Integration
Before deciding whether to connect B2B Ninja with your Shopify store, it’s worth weighing the key advantages and potential limitations of the integration.
Pros
- Seamless sync with the BigCommerce backend. No extra tools or data transfer required.
- Easy branding with HTML templates and PDFs that match your store’s design.
- Fast setup and intuitive UI, even for non-tech teams.
- Complements existing B2B flows. Especially when paired with GritGlobal’s automation stack.
Cons
- Doesn’t yet support BigCommerce Multi-Storefront out of the box.
- Some users mention slow response times on support tickets.
- Feature development has been quieter since being acquired by BigCommerce.
How Does It Compare to Other BigCommerce B2B Solutions?
There’s no shortage of B2B tools for BigCommerce. But not all of them handle quotes the same way. We’ll show you how B2B Ninja stacks up.
B2B Ninja vs. BundleB2B
BundleB2B is the heavyweight. It is built for full portals with approval flows, company accounts, and punchout catalogs.
B2B Ninja is lighter and quicker. If quoting is your biggest pain point, it’s the better pick. You get flexibility without the overhead. For stores that already have workflows and CRM tools in place, Ninja slides in easily without disrupting anything.
B2B Ninja vs. BigCommerce B2B Edition
The B2B Edition is great, but it’s more expensive and designed for full-scale B2B operations. That includes shared shopping lists, requisition tools, and buyer roles.
If you’re not ready to make that leap, B2B Ninja gives you a way to handle quotes professionally. Without the cost or complexity of a full B2B suite.
We’ve broken down the core differences below:
| Feature | B2B Ninja | BundleB2B | B2B Edition |
| Quote Management | Native | Yes | Limited |
| Multi-Storefront Support | No | Yes | Yes |
| Company Management | No | Yes | Yes |
| Custom Fields/Configurations | Yes | Some | Yes |
| Setup Time | Fast | Moderate | Longer |
| Best Use Case | Quoting-focused | Full B2B portal | Full B2B suite |
| Works With GritGlobal Apps | Seamless | Partial | Native |
Our Take on B2B Ninja Integration
If quoting slows your team down or causes customer churn, B2B Ninja is an easy win.
It’s fast to set up, flexible enough to handle complex orders, and built for the BigCommerce ecosystem. When paired with tools like Atom8 and BigCommerce Wholesale App, it becomes part of a larger automation system that turns quotes into streamlined operations.
You should consider B2B Ninja if:
- You get frequent quote requests but lack a formal system.
- You want something lightweight that doesn’t break your store.
- You’re scaling up and need a better way to handle custom orders.
It doesn’t replace a full B2B platform. But it doesn’t try to. It does quoting well and works great as part of a bigger stack.
Final Thoughts
B2B Ninja integration makes quoting simple, flexible, and fast. It does this without drowning your team in extra tools or workarounds.. For BigCommerce merchants who aren’t ready for full-scale B2B platforms but need to speed up quote-to-order workflows, this is the smart move.
The integration with tools like BigCommerce Automation and BigCommerce Wholesale App gives you a full funnel, from request to payment. All under one roof. Want to see how it fits into your sales flow? Contact us for a free consultation.
