What is BigCommerce Multi Storefront and How To Optimize it

bigcommerce multi storefront

The world of eCommerce is growing at a rapid pace. According to Statista, online sales are expected to reach $6.87 trillion by 2025. BigCommerce Multi Storefront (MSF) is a powerful feature that allows businesses to manage multiple online stores from a single BigCommerce account. This capability is ideal for companies with diverse product lines, target audiences, or geographical locations, providing a streamlined approach to expanding their online presence.

Understanding BigCommerce Multi Storefront

MSF is designed to help businesses grow and diversify their online presence. By managing multiple storefronts from one account, businesses can target different markets more effectively and efficiently.

Key Features of BigCommerce Multi Storefront

This feature is packed with tools to make managing multiple stores easier. Let’s take a closer look at some of its key features:

  • Seamless Integration: Manage multiple stores from a single dashboard, ensuring all your data is in one place.
  • Unified Inventory Management: Keep track of stock levels across all storefronts, avoiding stockouts and overstocking.
  • Customizable Storefronts: Each store can have its unique design, language, and currency settings to cater to different audiences.
  • Robust Support: Access strong customer support to help you navigate any challenges.
  • SEO Advantage: Optimize each storefront for search engines to improve visibility and drive traffic.

These features provide a comprehensive solution for businesses looking to expand their reach and manage their operations more effectively.

Benefits of BigCommerce Multi Storefront

Using MSF offers several benefits that can help your business grow:

  • Targeted Marketing: Tailor your marketing efforts to specific audiences for each storefront.
  • Diversified Product Ranges: Offer different products in different stores to cater to various customer preferences.
  • Better Risk Management: Spread your business risk across multiple storefronts to minimize potential losses.
  • Enhanced Branding Opportunities: Create unique brand experiences for different segments of your market.

With these benefits, businesses can achieve greater market penetration and customer engagement, driving higher sales and growth.

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Steps to Set Up BigCommerce Multi Storefront

Setting up MSF involves several steps. Here’s how you can do it:

Pre-Setup Considerations

Before diving into the setup process, it’s important to consider a few key points:

  • Identify Your Target Markets: Determine which customer segments you want to target with each storefront.
  • Plan Your Product Categories: Decide how you will categorize and distribute your products across different storefronts.
  • Evaluate Your Resources: Ensure you have the necessary resources, including time, staff, and budget, to manage multiple storefronts effectively.

Taking these steps will help you create a solid foundation for your multi-storefront strategy.

Setting Up Your Primary Store

The first step in setting up BigCommerce Multi Storefront is to establish your primary store:

  • Create an Account: Sign up for a BigCommerce account and choose a subscription plan that fits your needs.
  • Design Your Store: Choose a theme, customize your design, and add your products and pricing.
  • Set Up Essential Features: Configure payment gateways, shipping options, and tax settings.

By setting up your primary store correctly, you lay the groundwork for adding additional storefronts.

Adding Additional Storefronts

Once your primary store is ready, you can add more storefronts:

  • Use Multi-Store Extension: Some tools allow you to manage multiple storefronts from a single account.
  • Create New Stores: Set up new stores within your BigCommerce dashboard, customizing each one according to its target audience.
  • Synchronize Inventory: Use inventory management tools to keep track of stock levels across all storefronts.

These steps ensure that each new storefront is integrated smoothly into your overall system.

Customizing Each Storefront

Customization is key to making each storefront effective:

  • Tailor Designs: Adjust the design of each storefront to appeal to its specific audience.
  • Optimize Marketing: Set up SEO, email marketing, and social media strategies tailored to each store.
  • Adjust Pricing and Promotions: Offer different pricing and promotions based on the needs of each market segment.
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Customizing your storefronts helps create a unique shopping experience for different customer groups, enhancing engagement and sales.

How to Optimize BigCommerce Multi Storefront for Better Performance

Optimizing your MSF can lead to better performance and higher sales. Here’s how:

SEO Strategies for Multi Storefronts

Search engine optimization (SEO) is crucial for driving traffic to your stores:

  • Use Relevant Keywords: Include keywords like “bigcommerce multi storefront” in your product descriptions, meta tags, and URLs.
  • Localized SEO: Optimize each storefront for local search terms relevant to its target audience.
  • Content Strategy: Regularly update your blogs and product pages with high-quality, SEO-optimized content.

These strategies will help improve your search engine rankings, making it easier for customers to find your stores.

Enhancing Customer Experience

A great customer experience can lead to higher conversion rates:

  • Personalize Interactions: Use customer data to offer personalized product recommendations and marketing messages.
  • Optimize for Mobile: Ensure your storefronts are mobile-friendly to cater to the growing number of mobile shoppers.
  • Streamline Checkout Process: Simplify the checkout process to reduce cart abandonment.

Enhancing the customer experience will keep shoppers coming back and encourage them to make more purchases.

Leveraging Analytics and Reporting

Data is essential for making informed decisions:

  • Monitor Performance: Use analytics tools to track the performance of each storefront.
  • Identify Trends: Analyze sales data to identify trends and make adjustments to your strategy.
  • Optimize Marketing Efforts: Use insights from your data to refine your marketing campaigns.

Leveraging analytics helps you understand what’s working and what needs improvement, leading to better overall performance.

Integrating Atom8 for Enhanced Automation

Automation can save time and increase efficiency. Atom8 is a powerful BigCommerce Automation tool for automating tasks in your BigCommerce Multi Storefront.

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Streamlining Operations with Atom8

Atom8 from GritGlobal can help streamline your operations by automating repetitive tasks:

  • Automating Sales Campaigns: Use Atom8 to automatically apply discounts and launch sales campaigns.
  • Customer Segmentation: Automatically segment customers based on their behavior and preferences.
  • Order Processing: Streamline order processing with automated workflows.

These automation capabilities allow you to focus on growing your business while reducing manual work.

Custom Workflows

Create custom workflows tailored to the needs of each storefront:

  • Tailored Automation: Design workflows that fit the specific requirements of your different stores.
  • Flexible Triggers: Set up workflows that trigger based on various conditions, such as time, events, or customer actions.
  • Integration with Third-Party Apps: Connect Atom8 with tools like Slack, Google Sheets, and Shipstation to enhance your workflows.

Custom workflows ensure that each store runs smoothly and efficiently.

Benefits of Using Atom8 with Multi Storefront

Using Atom8 with MSF offers several benefits:

  • Efficiency and Time-Saving: Automation frees up time for you to focus on strategic tasks.
  • Improved Customer Engagement: Use automated workflows to enhance personalized marketing and customer communication.
  • Consistent Performance: Maintain consistent and accurate product information across all storefronts with automated syncing.

These benefits help you run a more efficient and successful multi-storefront operation.


BigCommerce Multi Storefront is a powerful tool for businesses looking to expand their online presence. By understanding its features, setting it up correctly, optimizing for performance, and integrating automation tools like Atom8, you can create a seamless and efficient multi-store operation. This not only improves your business’s efficiency but also enhances customer satisfaction and drives sales.

For more information on how to leverage MSF for your business, contact us today!


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