Managing a B2B store on BigCommerce? You already know the pressure. Custom pricing. High-touch buyers. Endless back-and-forth on quotes. If you’re still managing that with spreadsheets and manual follow-ups, you’re burning time better spent selling. That’s where BigCommerce B2B Edition integrations step in. In this post, we’ll walk through the top integrations worth plugging into your BigCommerce B2B Edition setup in 2025.
What Is BigCommerce B2B Edition?
BigCommerce didn’t always speak B2B. For years, the platform served DTC brands best. Then the B2B Edition came along and changed the story.
It was built for manufacturers, wholesalers, and distributors who needed more than just a shopping cart. Think customer-specific pricing, shared company accounts, requisition lists, and punchout catalogs. All baked in from day one.
McKinsey’s latest B2B Pulse shows that more than two-thirds of B2B buyers now prefer remote or digital self-service during the purchasing cycle. Therefore, having these workflows native is no longer a nice-to-have.
What makes it different?
- You don’t have to duct-tape five plugins to serve one buyer group.
- You don’t need a developer every time you want to tweak an approval rule or price tier.
- You don’t need to explain to your ops team why it takes 15 clicks to approve a simple quote.
BigCommerce B2B Edition does the heavy lifting with built-in features that make it a favorite for serious brands that want to scale without starting from scratch.
Reasons to Pay Attention to BigCommerce B2B Edition Integrations
When selling to businesses, your role involves much more than just making sales. You’ll also be quoting, negotiating, fulfilling orders, and reporting. This is where BigCommerce B2B Edition integrations become essential.
An integration connects your BigCommerce store with the tools that manage your business, such as CRM, ERP, inventory management, email automation, quoting, accounting, and more. Effective integrations save you time, while poorly implemented ones can cause significant disruptions.
Let’s say you’re running inventory updates manually, or exporting orders to QuickBooks by hand. That’s not just annoying. It’s a bottleneck. Or worse, it’s lost sales.
The Baymard Institute still pegs global cart abandonment at roughly 70%, often caused by friction like missing or mismatched data. eMarketer’s 2024 benchmark echoes that trend at nearly 74%. This shows how costly even small gaps can be.
The right apps do more than connect data. They:
- Auto-sync stock between your warehouse and storefront
- Trigger follow-ups when a quote is submitted
- Send special pricing to VIP customers without touching a spreadsheet
- Flag large orders for review or routing
- Help you avoid human errors that cost real money
In short: integrations are how you stop working in the business and start working on it.
How to Choose the Right Integration for Your BigCommerce B2B Edition?
There are numerous shiny apps available. Some promise the world, but break the moment you scale. Others are great… if you have a dev team on call.
So, what should you actually look for when choosing BigCommerce B2B Edition integrations?
Start with this checklist:
- Scalability: Can it grow with you when you add new buyers or products?
- Support: Will a human help you when something goes sideways?
- User Reviews: Are real merchants actually seeing results or just hype?
- Native vs. Third-Party: Native BigCommerce integrations are often smoother. Third-party connectors can be powerful, but they may require a custom setup.
- Cost: Don’t just look at price tags. Look at the value. How much manual work is it saving?
There are also different types of integrations:
- One-click apps: Quick to install, easy to use. Great for common workflows.
- Connector platforms: These tie tools together but may require setup.
- Custom APIs: Ideal for brands with unique needs and internal teams.
One common trap? Picking a tool that’s great for DTC but doesn’t support B2B workflows. Another? Falling for ‘all-in-one’ apps that do everything… badly.
Choose wisely, and your tools will feel like an extension of your team. Choose wrong, and you’ll be stuck fixing problems instead of growing revenue.
Top 10 BigCommerce B2B Edition Integrations in 2025
Not every BigCommerce B2B Edition integration needs to be fancy. But it does need to work. We’ve broken down 10 solid picks to plug into your BigCommerce B2B Edition and actually get stuff done.
BigCommerce BackOrder
Running out of inventory doesn’t have to end the sale. With BigCommerce BackOrder, customers can buy even when a product is out of stock without you manually flipping a switch.
You control how the backorder works:
- Add expected fulfillment times to set buyer expectations
- Display backorder status clearly on product and cart pages
- Create waitlists to gauge demand or notify when back in stock
- Use labels like “Ships in 2–3 weeks” instead of just “Out of stock”
- Set up automated messages on invoices or order confirmations
The system also gives you analytics on how many sales you’re saving and where demand is headed.
For B2B sellers who manage supply chain fluctuations, deal with long lead times, or want to avoid zeroing out products with long production cycles, this is a no-brainer. And when paired with GritGlobal’s Atom8, you can even auto-tag these customers into a priority segment or notify reps when large backorders come in.
To set this up, check out the guide on Integrate BackOrder into Atom8.
Best for: High-demand products, supply chain delays, and companies that can’t afford dead inventory pages.
BigCommerce Atom8 Wholesale App
The BigCommerce Wholesale App simplifies one of the most challenging aspects of B2B: managing different buyers at various stages of the sales funnel.
You can:
- Auto-approve new B2B customers based on company details
- Assign pricing tiers or discounts once they’re verified
- Create private landing pages that only specific customers can access
- Segment accounts based on purchase history or geographic data
- Set rules to follow up after a quote or reorder window
Instead of relying on messy email threads and manual review, you create a flow that makes sense and works at scale.
Best for: B2B stores with complex approval flows and personalized pricing models.
B2B Ninja: Quotes Without the Chaos
B2B buyers expect quotes and they expect them fast.
B2B Ninja adds quoting directly to your storefront. Customers can click “Request a Quote” from product or cart pages, and you can respond with branded, downloadable PDFs. Quotes live in a centralized dashboard so your sales reps don’t have to dig through emails.
You can:
- Customize quote templates with dynamic pricing
- Set permissions so only certain reps see specific requests
- Track quote activity and conversions
- Integrate with CRM tools to keep your pipeline clean
It’s a great lightweight solution for stores that don’t need full CPQ systems but want more than just email back-and-forth.
Best for: Sales-driven B2B stores that quote often and want a cleaner process.
ShipperHQ: Smart Shipping That Matches Complex B2B Needs
Shipping is rarely simple in B2B.
ShipperHQ helps you build logic-driven shipping rates that factor in order value, weight, customer location, or even product types. It also supports:
- Freight and LTL shipping rules
- Dimensional packing
- Multi-origin shipping setups
- Rate filtering to show only preferred carriers
This is one of those tools you don’t think about until you start losing deals over shipping costs or delivery windows.
Best for: B2B sellers shipping large, heavy, or custom-packed orders.
Feedonomics: Clean Product Feeds Across Channels
Feedonomics keeps your product data consistent across marketplaces and ad platforms.
It takes your catalog and formats it to match the specific requirements of Google Shopping, Facebook Ads, Amazon, Walmart, and more. You avoid feed disapprovals, and your listings look polished no matter where customers find you.
Best for: Multi-channel sellers who care about brand consistency and ad performance.
Sellbrite: Sync Orders and Listings Across Marketplaces
Sellbrite acts like your control tower for inventory.
It syncs listings, stock, and orders across Amazon, Walmart, eBay, and other major platforms so you don’t oversell or miss fulfillment deadlines. Inventory changes in BigCommerce reflect everywhere automatically.
Best for: Stores managing multiple sales channels from a central warehouse.
Gorgias: Support That Doesn’t Miss a Beat
Gorgias pulls customer data, order details, and previous conversations into one view so your team can handle support tickets without tab-hopping.
Whether it’s email, live chat, SMS, or social, everything funnels into the same dashboard. It also connects with your CRM and shipping tools for faster issue resolution.
Best for: B2B support teams juggling multiple channels and high-value accounts.
Zapier: Automation Without Writing a Line of Code
Zapier is the ultimate bridge builder.
It connects BigCommerce with over 2,000 apps, letting you create automation like:
- “When a quote is accepted, add customer to CRM”
- “When a high-value order comes in, send a Slack alert”
- “If a VIP customer signs up, trigger onboarding email via Mailchimp”
No coding. No IT department. Just drag, drop, and go.
Best for: Stores that need custom workflows without hiring developers.
Omnisend: Smarter Email & SMS Marketing for B2B
B2B buyers don’t want flashy promos. They want relevant, timely communication.
Omnisend lets you build email and SMS flows based on actual behavior: quote submissions, reorder cycles, or time since last purchase. It also helps with segmentation and A/B testing to improve open and click-through rates.
Forbes points out that email still returns an average of $36 for every dollar spent, making a well-integrated channel like Omnisend hard to beat on pure ROI.
Best for: B2B marketers who want to stay in touch without being spammy.
QuickBooks Online: Accounting That Talks to Your Store
QuickBooks Online helps you stay on top of your finances without the back-and-forth.
Sales, refunds, taxes, and customer data flow directly into your books. That means less manual entry, fewer mistakes, and faster monthly closes.
Best for: Owners and finance teams who don’t want to live in spreadsheets.
Comparison table summarizing the top 10 apps for BigCommerce B2B edition integrations in 2025
| App | Key Functions | Best For |
| BackOrder | Lets customers order out-of-stock items, adds waitlists, sends fulfillment alerts | Managing stockouts without losing sales |
| Wholesale App | Approvals, tiered pricing, private pages, post-quote workflows | B2B stores with complex pricing and funnels |
| B2B Ninja | Storefront quote requests, branded templates, CRM integration | Quote-heavy sales teams that need speed |
| ShipperHQ | Freight/LTL rules, dimensional rates, origin logic | Sellers with complex or high-volume shipping needs |
| Feedonomics | Product feed formatting for Google, Meta, Amazon, Walmart | Multi-channel brands focused on clean listings |
| Sellbrite | Syncs listings/orders across major marketplaces | Centralized control over marketplace inventory |
| Gorgias | Unified support dashboard for email, chat, SMS, and social | Support teams managing high-ticket B2B customers |
| Zapier | Drag-and-drop automation with 2,000+ apps | Stores without devs that want custom workflows |
| Omnisend | Email/SMS flows triggered by quotes, orders, or inactivity | B2B marketers avoiding spam with smarter targeting |
| QuickBooks Online | Direct data sync for accounting, taxes, and refunds | Finance teams who hate manual entry |
How Leading B2B Stores Use Integrations for Real Results
BigCommerce B2B Edition integrations aren’t just theory. They’re what power real growth behind the scenes. Let’s look at a few standouts.
Berlin Packaging
One of the world’s biggest packaging distributors, Berlin Packaging built a deeply customized BigCommerce site using open APIs. They integrated ERP, rolled out custom product attributes, and added advanced shipping logic.
That flexibility paid off fast: 27% higher conversion rates and a 2,969% spike in lead volume. Their site now runs like a well-oiled B2B machine. No duct tape needed.
AS Colour
Fashion meets function. AS Colour used customer groups and pricing lists to serve both B2B buyers and retail customers on a single, slick site. They didn’t sacrifice design to make wholesale work. They’ve expanded globally without splitting their storefront.
Avery Dennison
This Fortune 500 company didn’t want a rigid solution. With BigCommerce, they customized pricing for contract clients, built personalized catalogs, and automated their B2B workflows. The move cut manual order handling and improved customer satisfaction across a global client base.
Ultralight Outdoor Gear
Ultralight Outdoor Gear synced Atom8 with Google Sheets and Slack. When warehouse staff booked new inventory, their web team got notified instantly. Products went live faster, and the sales team didn’t have to chase updates.
Best Practices to Get the Most from BigCommerce B2B Edition Integrations
You don’t need to install ten apps on day one. But you do need a plan.
- Test before you buy: Use free trials. Click through every feature. If something’s clunky out of the gate, it won’t get easier later.
- Avoid app bloat: Don’t grab five apps to do what one can handle. Each tool should solve a real need, not just look impressive.
- Build for scale: Pick tools that work now and when your order volume triples. Look for flexible pricing, automation depth, and multi-user support.
- Check support and updates: A great app with bad support becomes a liability. Make sure there’s a help doc, email channel, or live chat when you need it.
- Watch integrations that overlap: If two apps manage pricing rules, decide which one owns it. Conflicts will cost you.
The best B2B setups aren’t complicated. They’re clean, connected, and consistent.
Final Thoughts
BigCommerce B2B Edition gives you the bones. But BigCommerce B2B Edition integrations give you the muscle. Tools like Atom8, BigCommerce BackOrder, and the BigCommerce Wholesale App don’t just save time. They reshape how you run the business. Quoting becomes a click. Inventory syncs in real time. Sales teams stay focused, not buried in busywork.
Pick your stack with care. Use what fits. And build systems that not only keep up but also push you forward. Need help deciding? Contact us to talk through the best fit for your B2B store.
