BigCommerce Wholesale Pricing and Everything You Need To Know

bigcommerce wholesale pricing

In 2020, the global B2B eCommerce market was valued at $14.9 trillion, which is over five times the size of the B2C market. This shows the massive potential for businesses that focus on B2B sales. BigCommerce is a comprehensive eCommerce platform that offers solutions for both B2B and B2C businesses. Understanding BigCommerce wholesale pricing is crucial for B2B eCommerce success, as it can significantly impact your business’s profitability and efficiency.

Why Choose BigCommerce for Wholesale?

BigCommerce stands out as a preferred platform for wholesale businesses due to its robust features and flexibility. It offers a range of functionalities that cater specifically to the needs of B2B companies.

Customizable Pricing Tiers

One of the key benefits of BigCommerce is its ability to offer customizable pricing tiers. This feature allows businesses to set different prices for different customer groups, ensuring that wholesale clients get the best possible rates.

  • Flexible Pricing Structures: BigCommerce allows businesses to create multiple pricing tiers, which can be customized based on the customer’s buying behavior, purchase volume, and other criteria.
  • Dynamic Discounts: You can set up dynamic discounts that automatically apply based on predefined rules, such as bulk purchases or loyalty status.
  • Individual Customer Pricing: For high-value customers, you can offer personalized pricing to strengthen business relationships and encourage repeat purchases.

Customizable pricing tiers help businesses cater to various customer segments efficiently, ensuring that each group receives appropriate pricing and incentives.

Integration with Payment Gateways

BigCommerce offers seamless integration with a variety of payment gateways, making it easier for businesses to manage transactions securely and efficiently.

  • Multiple Payment Options: BigCommerce supports various payment methods, including credit cards, PayPal, and other digital wallets, giving customers flexibility in how they pay.
  • Secure Transactions: The platform ensures all transactions are secure, protecting both the business and its customers from fraud.
  • Automated Payment Processing: Integrations with payment gateways automate the payment process, reducing manual work and minimizing errors.

These integrations enhance the overall payment experience for both businesses and customers, ensuring smooth and secure transactions.

Scalability and Performance

BigCommerce is designed to scale with your business, ensuring that performance remains high even as your business grows.

  • High Performance: The platform is built to handle high traffic volumes and large numbers of transactions without compromising on speed or performance.
  • Scalable Infrastructure: Whether you are a small business or a large enterprise, BigCommerce can scale to meet your needs, making it a future-proof choice.
  • Continuous Updates: BigCommerce regularly updates its platform to ensure optimal performance and the latest features are available to users.

Scalability and performance are critical for businesses that plan to grow and need a platform that can grow with them.

Understanding BigCommerce Wholesale Pricing

BigCommerce B2B Edition is tailored to meet the complex needs of B2B eCommerce businesses, providing a robust set of features designed to streamline and enhance B2B operations. BigCommerce wholesale pricing starts at $500 per month for businesses already on the BigCommerce Enterprise Plan. This package combines the capabilities of BigCommerce Enterprise with the specialized features of the B2B Edition app, offering a comprehensive solution for wholesale and B2B sales.

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Key Features and Inclusions

The B2B Edition includes several advanced functionalities:

  • Corporate Account Management: Manage multiple tiers of buyers within a company, each with specific roles and permissions, ensuring streamlined operations and efficient order management.
  • Sales Representative Tools: Sales reps can log in on behalf of a company, manage shopping lists, adjust quotes, and place orders, providing high levels of support and personalized service.
  • Buyer Portal: A customizable buyer portal allows for tailored purchasing experiences based on specific needs, enhancing the overall buying process.
  • Quoting and Invoicing: Features like B2B Ninja facilitate quoting directly on product pages, while the invoice portal supports various payment methods and provides a comprehensive view of financial obligations.

These features make BigCommerce B2B Edition a powerful tool for managing complex B2B operations efficiently.

Additional Benefits

The B2B Edition also offers:

  • Multi-Storefront Capabilities: Manage multiple storefronts under one account, reducing operational costs and simplifying management.
  • Integration with Existing Systems: Seamlessly integrate with ERP, CRM, and other backend systems to enhance efficiency and data synchronization.
  • Headless Commerce Support: The platform supports headless commerce, allowing for greater customization and flexibility in creating unique storefront experiences.

These additional benefits ensure that businesses can operate smoothly and efficiently, even as they scale and expand.

Custom Pricing

While the base price is set, the actual cost can vary based on the specific needs and customizations required by the business. For detailed BigCommerce wholesale pricing tailored to your business needs, it is recommended to contact BigCommerce directly for a consultation.

By choosing BigCommerce B2B Edition, businesses can leverage these advanced features to optimize their B2B eCommerce operations, ensuring a seamless and efficient experience for both merchants and buyers.

How to Implement Wholesale Pricing on BigCommerce

Implementing BigCommerce wholesale pricing involves a few key steps that ensure you provide the best possible pricing for your wholesale customers.

Setting Up Customer Groups

Creating customer groups is the first step in implementing wholesale pricing. This feature allows you to segment your customers based on various criteria.

  • Define Customer Segments: Identify different customer segments based on purchase volume, frequency, and other relevant factors.
  • Create Groups: Use BigCommerce to create customer groups and assign customers to these groups based on their characteristics.
  • Set Pricing Rules: Establish specific pricing rules for each customer group to ensure they receive the appropriate discounts and incentives.

Setting up customer groups allows for personalized pricing strategies that cater to the needs of different types of customers.

Creating Pricing Rules

Once customer groups are set up, the next step is to create pricing rules that apply to these groups.

  • Bulk Pricing: Set up pricing rules that offer discounts for bulk purchases, encouraging larger orders.
  • Tiered Pricing: Implement tiered pricing structures that provide different price levels based on the quantity purchased.
  • Dynamic Pricing: Use dynamic pricing rules that adjust prices based on real-time factors such as market demand and inventory levels.
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Creating pricing rules helps businesses offer competitive prices that attract and retain wholesale customers.

Managing Discounts and Promotions

Discounts and promotions are essential for attracting wholesale customers and encouraging repeat business.

  • Seasonal Promotions: Offer special discounts during peak seasons to boost sales.
  • Loyalty Programs: Implement loyalty programs that reward frequent buyers with additional discounts and benefits.
  • Custom Promotions: Create custom promotions for high-value customers to strengthen relationships and encourage large orders.

Managing discounts and promotions effectively can significantly enhance customer satisfaction and drive sales.

Benefits of Using BigCommerce for Wholesale

Using BigCommerce for your wholesale business offers numerous benefits that can enhance your operations and drive growth.

Increased Efficiency

BigCommerce streamlines many aspects of wholesale business operations, leading to increased efficiency.

  • Automated Processes: Automation features reduce manual work and minimize errors, saving time and resources.
  • Centralized Management: Manage all aspects of your business from a single platform, making it easier to track and control operations.
  • Data Integration: Seamless integration with other systems ensures data consistency and accuracy.

Increased efficiency allows businesses to focus on growth and customer satisfaction rather than operational issues.

Improved Customer Satisfaction

BigCommerce provides tools that help improve the overall customer experience, leading to higher satisfaction rates.

  • User-Friendly Interface: A user-friendly interface makes it easy for customers to navigate and place orders.
  • Personalized Experience: Customizable buyer portals and personalized pricing enhance the buying experience.
  • Reliable Support: Robust customer support ensures any issues are resolved quickly, maintaining customer trust.

Improved customer satisfaction leads to repeat business and long-term customer loyalty.

Enhanced Sales and Revenue Growth

By using BigCommerce, businesses can achieve significant sales and revenue growth.

  • Broader Reach: Expand your reach to new markets and customer segments through a robust eCommerce platform.
  • Higher Conversion Rates: Features like dynamic pricing and personalized promotions can increase conversion rates.
  • Scalability: The platform’s scalability ensures you can handle increased demand without compromising performance.

Enhanced sales and revenue growth are critical for the long-term success of any wholesale business.

Leveraging Atom8 B2B for Enhanced Wholesale Management

Atom8 B2B is a powerful BigCommerce Wholesale App that enhances wholesale management on BigCommerce, offering automation and efficiency improvements.

Key Features of Atom8 B2B

Atom8 B2B from GritGlobal offers several features that streamline wholesale operations:

  • Automated Sales Staff Assignment: Automatically assign sales staff to manage specific accounts, ensuring personalized service.
  • Faster Quoting Process: Speed up the quoting process with automated workflows, reducing response times and improving customer satisfaction.
  • Hands-Free Company Approval Process: Automate the company approval process to ensure quick and efficient onboarding of new customers.
  • Customizable Workflows and Integrations: Create custom workflows and integrate with existing systems to enhance operational efficiency.
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These features help businesses manage their wholesale operations more effectively, ensuring smooth and efficient processes.

How Atom8 B2B Enhances Efficiency and Scalability for B2B Operations

Atom8 B2B enhances efficiency and scalability for B2B operations by automating key processes and providing valuable insights.

  • Process Automation: Automate repetitive tasks to free up resources and focus on strategic activities.
  • Scalable Solutions: Implement scalable solutions that grow with your business, ensuring you can handle increased demand.
  • Data-Driven Insights: Gain valuable insights from data analytics to make informed business decisions.

Leveraging Atom8 B2B ensures that businesses can manage their operations efficiently and scale effectively, allowing them to meet growing demands without compromising on service quality or operational efficiency.

Case Studies of Businesses Benefiting from Atom8 B2B

Several businesses have successfully implemented Atom8 B2B to enhance their wholesale operations on BigCommerce.

  1. Lexair: Communicate Excellence with Atom8
    • Improved Customer Segmentation: Lexair, a global communications tech firm, serves government agencies and B2B customers. By using Atom8, they streamlined their customer segmentation process, making it easier to manage their diverse client base.
    • Enhanced Operational Efficiency: The automation capabilities of Atom8 allowed Lexair to reduce manual tasks and improve overall efficiency in their operations​​.
  2. Ultralight Outdoor Gear: Reach New Heights with Atom8
    • Time Savings: Ultralight Outdoor Gear, a store for outdoor gear and equipment, significantly reduced manual work hours each day by using Atom8. This allowed their team to focus on more strategic activities and improve their overall business operations​​.
    • Improved Inventory Management: Atom8 helped Ultralight Outdoor Gear better manage their inventory, ensuring that their popular products were always in stock and available for customers​​.
  3. German Foods: Personalized Care with Atom8
    • Automated Customer Care Emails: German Foods, a small-to-medium-size BigCommerce store, leveraged Atom8 to automate customer care emails. This resulted in better customer engagement and personalized communication.
    • Streamlined Order Management: Atom8’s automation features helped German Foods manage orders more efficiently, reducing errors and improving customer satisfaction​​​​.

These case studies demonstrate the tangible benefits that Atom8 B2B can bring to businesses, making it a valuable tool for any wholesale operation.


Understanding and leveraging BigCommerce wholesale pricing is essential for any business looking to succeed in the B2B eCommerce space. With its customizable pricing tiers, seamless payment gateway integration, and scalable infrastructure, BigCommerce offers a robust solution for wholesale businesses. Additionally, integrating tools like Atom8 B2B can further enhance efficiency and scalability, ensuring that your operations run smoothly and effectively.

For more information on how BigCommerce and Atom8 B2B can benefit your business, contact us at GritGlobal.


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