One effective approach to improve your BigCommerce sales campaigns is to schedule workflow that automate different parts of the campaigns. By automating key tasks, businesses can save time, reduce manual work, and ensure that marketing activities happen precisely and consistently.
In this article, we’ll discuss why it’s so valuable for streamlining sales campaigns on BigCommerce, how businesses can choose the right automation tools specifically designed for BigCommerce, and steps to schedule workflow to properly automate BigCommerce Sales campaigns.
Why You Must Schedule Workflows for BigCommerce Sales Campaigns
Scheduling workflows means setting up automatic tasks and actions to happen at certain times or when certain conditions are met. This is important for sales campaigns on BigCommerce because it helps make them run more smoothly and effectively.
By automating routine tasks, businesses can save time and focus on more important things like planning campaigns, seeing how well they are doing, and giving customers personalized experiences.
One big advantage of schedule workflows is increased efficiency. Automated tasks happen reliably and consistently, which helps build customer trust and recognition of the brand. This improves the overall impact of the sales campaigns.
Additionally, scheduled workflows allow businesses to be proactive. When certain customer actions trigger automated responses, companies can provide relevant offers and recommendations to customers right away based on their preferences and behaviors.
Watch more: How to Build an Effective Marketing Automation Workflow to Maximize Conversions
How to Schedule Workflow to Automate BigCommerce Sales Campaign
By now, you should understand how useful it can be to make your business processes more efficient. Using workflow automation software could greatly improve your productivity and, as a result, your profits. But how should you go about integrating workflow automation into your business? It’s easier than you might think.
Determine repetitive tasks
Your first step is to identify the repetitive tasks in your company that automation could help with. Take a step back and look at your current operations. Find bottlenecks or slowdowns in your daily workflows that are hurting your productivity. Those are the issues you’ll want to fix by introducing the right automation solution.
Define your business goals
Once you’ve identified the weak points in your operations, think about how you can improve them. Consider how much you want to increase efficiency, and what effects that might have.
For example, if you found staff were wasting time manually picking stock for orders, your goal could be to dispatch 20% more orders per day by automating your inventory or warehouse management.
Select the right workflow automation solution
With a clear goal in mind, you’ll know what to look for in a workflow automation solution to schedule workflow. For example, if your goal is to dispatch more orders by automating inventory management, you’ll want software focused on managing stock, order fulfillment, and logistics.
You can then start researching and comparing your different options. Look at the features and functions of various automation tools on the market. Also, check for customer testimonials or examples of how that software is used by other businesses. This will help ensure you choose the ideal solution for your company.
Train staff
Even the best technology solutions won’t be fully effective if the end-users don’t know how to properly use them. Once you’ve selected the software, invest time and resources into training your employees on how to use it.
Some managers try to learn it themselves first and then teach employees as they go. But this can cause issues. Train everyone who will be using the new solution right from the start. It’s the only way to ensure the tool gets utilized to its full potential.
Assess results
Business is always evolving. When you introduce a new automation tool, you can’t just set it and forget it. Test and evaluate the impact the solution is having. Are the changes helping you achieve your stated goals?
If not, try to identify why. Maybe staff need additional training on using it correctly. Or you may find activating different features of the tool could make it more effective. Continuously measure and make adjustments as needed.
See more: Enterprise Workflow Automation: Streamlining Complex Processes for Maximum Efficiency
How to Select the Right Automation Tools to Schedule Workflows
Picking the right automation tools for scheduling workflows on BigCommerce sales campaigns is really important to get the full benefits. Here are some steps businesses can take to find the best automation tools:
- First, identify which parts of your sales campaigns could be automated. This might include things like email marketing, recovering abandoned carts, personalized product recommendations, and follow-ups after purchases. Understanding the repetitive, time-consuming tasks will help guide you to the right automation tools.
- Next, research and compare different automation tool options. Look for platforms that offer lots of automation capabilities, are easy to use, and have good customer reviews. Compare the features of each tool to find the one that best fits your business needs.
- Finally, make sure the automation tool can integrate smoothly with BigCommerce. It’s really important that the tool can connect directly to BigCommerce, allowing data to transfer easily and stay up-to-date. Tight integration ensures your automated sales workflows sync properly with your online store for a seamless customer experience.
Streamline your BigCommerce store with Atom8 Automation
The Atom8 app from GritGlobal provides a comprehensive solution to automate pricing, promotions, customer segmentation, and more. This powerful platform alleviates the burden of manual tasks, allowing businesses to strategically concentrate on revenue generation.
A key offering is the seamless implementation of automated sales promotions through scheduled campaign launches, product visibility management, and rule-based pricing adjustments. This sophisticated functionality eliminates the need for overtime labor and mitigates the risk of errors during promotional periods.
With Atom8’s intelligent automation, sales workflows operate with precision – automatically initiating promotions, modifying product visibility, and updating pricing according to predefined parameters.
Final thoughts
Improving the efficiency of sales campaigns and marketing efforts is crucial for businesses aiming for long-term success. Schedule workflow to automate BigCommerce sales campaigns provides a powerful way to boost productivity and deliver outstanding customer experiences. As companies begin implementing automation, Atom8 – BigCommerce Automation emerges as an exceptional solution tailored specifically to the needs of BigCommerce stores. Contact us today!
