One priority for eCommerce owners is to ensure the website functions perfectly. However, you don’t always have a tech expert to do the work. Fortunately, it’s really easy to add integration to your BigCommerce store to improve performance and boost sales.
To make it even easier, we will explore some critical extensions that have been successfully employed by many retailers. But remember: apart from them, there are other apps you can use to improve your store productivity and effectiveness.
Point of Sales (POS)
You need to connect your POS to your store to manage your inventory throughout all channels accurately. This integration is essential, especially if you offer curbside or BOPIS as an option to your customer.
The eCommerce industry is very competitive with high expectations from customers. You need to provide the best delivery experience, otherwise, you’d be lagged behind. One solution is to use a third-party system to manage your shipping and fulfillment. This would ensure a seamless shipping experience for your customers.
Payment integration is another critical BigCommerce extension to maximize your conversion rate. Hence you always need to provide customers with a suitable payment method. You don’t want a situation where a customer adds items to their cart only to find out they can’t make payment. It can be a big turnoff and might drive your customer away.
A big benefit of having an online store is that you can easily track your customer behavior such as the pages they visit most, what they buy, and what page they leave. This information enables you to make changes to optimize your customer experience and increase conversion. What’s more, all can be done by analytics tools. This kind of BigCommerce integration helps keep track of your customer and understand them better.
Although eCommerce platforms come with inventory management features, their system is not enough for complex tasks. Therefore, you might need a third-party inventory management system to improve your store for complex stores.
Atom8 is the first workflow automation platform on BigCommerce. The app allows for converting repetitive tasks into workflows that execute whenever needed. Some of the app features are:
- Auto-publish products
- Auto-categorize orders according to value, locations, etc
- Auto-segment customer based on demographics, spending, the total number of order, etc
- Auto-tag customers on CRM, email marketing, and delivery platforms
- Auto-generate reports & lists on Google Sheet
- Auto-notify of low-stock items, abandoned cart, or high-value orders
- Auto-detect and halt high-risk orders
Within a year of release, Atom8 has helped hundreds of BigCommerce merchants to leverage their store performance. While Atom8‘s taking over repetitive tasks, merchants have more time and resources to invest in important business activities.
Email and marketing integration
Marketing might not be a focus at the beginning of an online business. However, once your website is working optimally, you need to have a well-designed marketing strategy to get more traffic. Therefore, you have to take advantage of email and marketing integration to reach customers and inform them of your new products. This integration enables you to improve your brand awareness and boost sales and revenue.
Customer management is a critical aspect of any business. The more traffic you get from your email marketing strategy, the more you build a solid customer base. Thus you need to add CRM integration to manage your current and potential customers. This will ultimately improve conversion rate and drive sales and revenue upward.