Are you wondering how to make an effective Black Friday strategy? Don’t worry. In this article, we’re going to discuss some of the proven hacks to plan for the coming Black Friday so that you can scoop up as many extra sales as possible.
1. Create special Black Friday banners on your website
Special Black Friday banners will impress your shoppers easily. They make shoppers interested in your Black Friday program and help it stand out among various brands. However, this task may cost you time if you do it manually. So, let’s use an automation tool to save your efforts.
For example, you can automatically publish and switch Black Friday banners on your website just by some steps with Atom8 automation.
TRIGGER: Trigger by time: At 12:00 AM on November 26, 2021
ACTION: Publish banner ads: Black Friday Sales
DELAY: 15 minutes
ACTION: Publish banner ads: Shoes Discount
DELAY: 15 minutes
ACTION: Publish banner ads: Shirt Discount
DELAY: 15 minutes
ACTION: Publish banner ads: Backpack Discount
2. Send an early Black Friday email
Start your Black Friday marketing strategy by sending emails to your existing and potential customers. You can email weeks before sales to build anticipation or email early in Black Friday week.
Personalization is an effective way to help your emails stand out to capture attention among a large number of emails. Make your email personalize as much as possible and introduce items they are actually interested in. You can take advantage of data about demographics, location, total spending, and so on to segment your customer into groups and send them personalized emails.
Let’s look at how Atom8 helps you:
Now you want to send an email and offer a discount for customers based on their spending. For example, you offer a 20% discount for shoppers who spent between $200 and $500, a 30% discount for people who spent between $500 and $1000, and 50% for those who spent more than $1000. Atom8 will automatically group customers of different spending levels and send email via an integrated email automation platform (Mailchimp or Klaviyo).
If you want to generate this data into a Google Sheet for further usages, you’ll just need to add an action: “add a row to spreadsheets”.
3. Prepare a Black Friday discount program
A discount program is an essential thing on Black Friday. There are many ways to give customers a good deal without impacting profits margins as vouchers and gift cards, discounts, or free shipping. Also, products could be bundled together so that shoppers buy accessories and relate products to make savings.
However, there will be so many things your team needs to do. Thus, try to minimize executing repetitive tasks manually. You can use an automation tool to help you carry out the program productively. Atom8 app allows online merchants to streamline business operations by automating various workflows. Merchants are able to schedule multiple events simultaneously at any time. On shopping sales holidays like Black Friday, you can use Atom8 to schedule discount offers based on the type of products, publish Black Friday themes, product categories, and contents for the holiday promotion.
Schedule discount offers for Black Friday:
TRIGGER: Trigger by time: At 12:00 AM on November 26, 2021
CONDITION: If any of product categories match the following: Name is equal to: Black Friday Sales
ACTION: Change product sale price: Discount 30%
ACTION: Make the product visible on the storefront
DELAY: 24 hours
ACTION: Remove the product from a category: Black Friday Sales
ACTION: Make the product invisible from the storefront
With Atom8, your Black Friday discount program will be implemented smoothly and effectively.
4. Optimize mobile site
Optimizing mobile websites is essential to every eCommerce business. A survey by Yotpo in 2020 showed that 72% of online consumers are using mobile devices to shop.
Consumers expect a good experience on the mobile site. They need to be able to find what they want quickly, inducing key product information and details on delivery and return. More importantly, they want to checkout and complete purchases quickly without any interruption. Therefore, provide your shoppers with a responsive, optimized interface and process.
5. Avoid shopping cart abandonment with automation
On Black Friday, there are a variety of attractive offers for items. Thus, shoppers often fill their cart fully with a lot of items to find a better deal. But they only place an order for some of them, and the others are abandoned.
However, you can win back Black Friday shoppers with a shopping cart reminder email. You can integrate your store with email automation apps such as Mailchimp and Klaviyo. One or two hours after the shopper leaves your website, send her a reminder email to continue the transaction. Emails may be made more persuasive by reminding them of Black Friday promotions and with time-limited sales.
Here is the workflow automation:
TRIGGER: When an order is fulfilled
CONDITION: If the payment status is equal to: Pending
DELAY: 1 hour
ACTION: Send email to the customer via MailChimp
Moreover, Atom8 also has other helpful automation features to help make your Black Friday sales more successful:
- Auto-notify about potential fraudulent orders;
- Auto-change product availability status based on inventory level;
- Auto-notify team members when a product is out of stock;
- Auto-change product sort order based on customer preference;
- Auto-add featured products based on product attributes and so on.
Final note
Black Friday is more important than ever. Therefore, make sure you have a well-prepared Black Friday strategy to make the most of this lucrative sales period.
