eCommerce platform decision for beginners: Wix vs BigCommerce

wix vs bigcommerce

It used to be that only the most talented coders could create their own websites, or those wealthy enough to hire professional programmers to do it for them! However, nowadays, with the assistance of some eCommerce platforms, it is possible for everyone to build their own website without knowing a single line of code. So if you want to start an online store or company, choosing the best eCommerce website builder to create the most fantastic, eye-catching, and useful website is a major decision because each one has its own set of features and benefits. This article will compare Wix vs BigCommerce to help you choose the right platform for beginners.

Wix vs BigCommerce: Pricing & Plans


It offers a free service (which we rate as the best free website builder) as well as a two-week money-back guarantee for all of its paying services. Wix also sells Wix Enterprise, a high-end market solution with a personalized pricing package tailored for large companies.

The more time you sign up ahead of time, the cheaper your paid Wix package would be. When you pick an annual rate package, for example, you’ll spend less per month. Here are the distinctions in each Wix plan:

PlanPaid MonthlyPaid Yearly
Business Basic$28/month$23/month
Business Unlimited$33/month$27/month
Business VIP$56/month$49/month


BigCommerce offers 4 different plans to fit your business’ needs, from starting out to ready for advanced features like Product Filtering or increased API calls corresponding to 4 price ranges which are suitable for every customer’s pocket. Besides, it also provides customers with a special offer of a discount of 10% and a free trial for 15 days for annually “Plus” and “Pro” plans.

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The system will automatically upgrade your plan based on your trailing sales volume during 12 months. If you wish to take advantage of the features available in other plans, feel free to upgrade your plan anytime.

While individuals and small firms would find it ideal to purchase the first three plans for their company or a certain part of their product range, the last plan is geared towards serving large companies and businesses.

PlanPaid Monthly
Enterprisebased on business’s requirements

Wix vs BigCommerce: ECommerce Features

Both Wix eCommerce and BigCommerce are eCommerce websites, but they cater to various consumer groups. However, we would like to believe that each website is more suitable for distinct kinds of enterprises.

BigCommerce is a feature-rich eCommerce website designed for larger and growing companies. The other is an eCommerce website for small and independent companies that is simple to use. With that in mind, let’s compare the eCommerce capabilities of the two companies.


This eCommerce may be a more basic eCommerce website, but that doesn’t mean it’s devoid of plugins and applications to help you optimize your profits.

1. Numerous clever eCommerce add-ons

Wix’s eCommerce models come with a range of valuable eCommerce platforms and applications. This basic “kick-starter pack” will assist you in

  • Orders tracking
  • Taxes configuring
  • Cost shipping setting
  • Connect payment methods
  • Get your store found online

These simple tools will help handle your market and increase the store’s online presence for the vast majority of small business owners.

That’s not to suggest Wix doesn’t have more sophisticated eCommerce functionality – it certainly does! Many BigCommerce themes have these features as usual, but you can find the majority of these third-party features by searching the Wix App Market. Some of these apps are free, but most apps that offer additional eCommerce features are only available to paying subscribers. Read more: Bigcommerce upsell

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2. Best apps for you:

It’s comforting to know that Wix has additional capabilities if you need them, so what are the best eCommerce applications for newbie entrepreneurs? The below list includes some of them:

  • Etsy Shop (free)
  • Paypal buttons (free and premium versions):
  • Live Chat (30 days free-trial):
  • Web-Stat (free and premium versions)
  • McAfee (free and premium versions)


As we can see, the reputation of BigCommerce is built from themes’ useful apps and plugins which produce a range of functions. When it comes to Ecommerce features from the app marketplace to the ability to write custom HTML, BigCommerce can assist you well.

1. Build new tools

Fortunately, the majority of sales and marketing features you need are contained by BigCommerce themes. This is such a time-efficient and money-saving solution that you no longer have to spend your precious time finding extra features for your online store.

Some core features that can be found on a BigCommerce theme are:

  • Integrations with other eCommerce platforms like Amazon, eBay, and Google Shopping
  • Inventory tracking
  • Warranty information
  • Stock management – including editing product description
  • Abandoned cart recovery settings and analytics
  • Coupon code generation
  • Additional “core features” in Theme Editor toolbar.

2. Making choices without complication

BigCommerce also provides users extra features in its App Marketplace, even when you are unlikely to need it. While some of them are free to use (SurveyMonkey), others require purchasing after a free trial period. Practically, free trials are an incredible way to test out different features and functions to see whether they are worth spending money on.

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Wix vs BigCommerce: Themes


It has a sample gallery of over 500 professionally designed models, including hundreds of specialized eCommerce shop designs. The great thing about Wix’s models is that you don’t need to know how to code to edit them as much as you can!

Starting with a blueprint will save you a lot of time and effort. You not only get an appealing eCommerce shop interface that is designed for your clients, but you also save time that can be put to better use in other areas of your market.


BigCommerce themes may lack the eye-catching animation of Wix models, but they illustrate the fact that it caters specifically to users who want to create eCommerce websites.

1. Customized templates designed to sell

BigCommerce has over 100 themes, many of which have been hand-picked and crafted specifically for eCommerce pages. This is particularly useful for eCommerce beginners or independent traders because you can not only customize a store theme to best represent your company (for example, by changing the colors and images), but you can also use them as a source of design inspiration if you’re stuck for ideas.

One of the most irritating aspects of Wix is that if you’ve chosen a design, you can’t alter it. On the other hand, BigCommerce allows you to swap themes whenever you want, which is very convenient for modifying or rebranding your website.

2. HTLM for themes

BigCommerce also allows you complete control of the website’s HTML and CSS. You can do this by downloading a theme to your computer, editing the code with Notepad or another program offline, and then uploading it to the Theme Editor.

It’s interesting to remember that knowing how to code isn’t needed to get the best out of a BigCommerce template!


Above are some differences between Wix and BigCommerce that can help you make decisions on what to choose for your store. If you have any questions, please contact us and we will help to answer your concern.


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