Birthdays are a big part of everyone’s year. Accordingly, a birthday is a great opportunity to nurture and strengthen your relationship with your contacts, by engaging with them through a gift or offer on their special day, or in their birth month.
Automated Birthday Email
An automated birthday email is an email sent to your customers on their birthday with the help of some automation tools. This is a great chance to uplift customer retention and word of mouth marketing about your business, while also encouraging recipients to return to your site and make a purchase.
Because of their timing and the nature of the content, these automated emails generate a TON of engagement. A study carried by Experian that showed birthday emails produce:
- A 481% higher transaction rate than promotional emails.
- A 342% higher revenue per email than promotional emails.
- A 179% higher unique click rates than promotional emails.
Segment customers based on their birthday with Atom8 & send with the help of email marketing platforms (Mailchimp, Sendgrid, Klaviyo), birthday emails are one of the simplest automation workflows for you to set up.
Here’s an example of a workflow to segment customers based on their birth month with Atom8:
START WHEN: Customer created
IF: Customer month of birth equals to 9
THEN: Add a custom attribute “September customers” to the customer
AND: Add the customer to Mailchimp list: “September customers”
1. Make your unique message
The ultimate goal of celebrating birthdays is to make your customers feel special and celebrated. So you can see why a generalized message just won’t do.
Make sure to personalize the message with your customer’s name, age (optional) and a birthday gift that fits his preferences from past actions on your store.
2. Consistence your brand character
Unique message is great but not enough- what makes your message different from all the other brands sending them birthday wishes? What makes your message something that he will actually want to remember?
Keep your brand’s character when sending birthday wishes- make them cheerful, consistent and unique. Aim to not only make your customers feel special, but also smile and laugh on their birthday.
Using colorful graphics, or preferably animate it with a GIF or video that spread fun.
3. Choose your gifts wisely
Claiming you are giving a gift that is unique for their birthday while offering them something they have seen not offered easily before will make them feel special, it would make them feel deceived.
Also, make sure your customers know exactly what birthday benefit you are offering, and what they need to do to get it.
Now, your email content is ready, Atom8 is the go-to app, along with email marketing platforms, for your BigCommerce store to segment & spread your wishes to your customers wherever they are without having to manually push or check the calendar.
Our products and services: Shopify automation, BigCommerce automation, Backorder management