8 Ways To Improve Customer Experiences On A B2B eCommerce Website
Customer experience improvement plays a vital role in B2B eCommerce strategies. To enhance their shopping experience overall, the business runners should take actions to advance various aspects such as: website, marketing, products and so on. All the main points will be discussed in this article. 8 Outstanding Approaches To Enhance Experiences On Your B2B eCommerce Website Enhance Web Quality All the transactions will take place on your eCommerce website. That’s why the website’s quality plays a decisive role in enhancing the customer shopping experience. To improve the website quality, you need to upgrade to the latest version, speed up the loading time and reduce bugs, especially in peak seasons. If the customer spends too much time waiting for the process, they may become impatient and move to another site to shop. Increase Web Security When the number of transactions on the website increases rapidly, the risk of information criminals becomes severe. You need to pay more attention to web security and find ways to protect customers’ information. When the customers’ contacts are leaked outside, they will be disturbed easily by other companies, especially our competitors. Personalized Email Marketing Nowadays, customers are looking forward to personalization in marketing rather than mass marketing as before. To apply this method to your email marketing approach, you need to use tools to track customers behaviors on your website. Then, based on their personal preference, time spent, order value to categorize them into suitable groups. Next, you can use some automated applications such as Atom8 in BigCommerce and Shopify platforms to send personalized emails marketing to each customer segment. Improve Customer Service If you are finding ways to improve the customer shopping experience on your eCommerce website, don’t forget to focus on customer service. Besides assigning some staff to stay online and support customers whenever they need, you can set a chatbot on your website with detailed answers for some frequent questions of the customers. With the complicated problems, you can allow them to leave their emails for further contact to solve the issues. Maintain Customer Relationship Some business runners focus on how to attract a lot of customers but ignore maintaining customer relationships. It is a really big mistake. To maintain customer relationships, you may need to update your products, ensure quality, establish membership programs with annual special deals. Set Useful Popups Ads As we said before, customers today appreciate something more personalized and popup ads or product recommendation is not an exception. The data from customer behavior tracking will help you to realize what they really want to suggest the most relevant products rather than putting your customers in a huge amount of valueless advertisement. The helpless popups ads will disrupt the shopping experience and reduce the attractiveness of your website as well. Plan For Website Contents While you can not stand in front of the customers and tell them about products or buying guides, website content will help you to do so. The customers will rely on the product description to make their decisions so you need to prepare the content of each product that sticks to the demand of the customers and avoid being too long or wordy. Moreover, you can utilize some automatic applications that can help you with content management such as Atom8 on BigCommerce or Shopify platforms. Speed Up Order Fulfillment Stage To enhance customers’ experience on B2B eCommerce websites, the business runners should speed up the order fulfillment stage. One of the most effective ways to do so is by taking advantage of automation applications such as Atom8. The process of order fulfillment will follow the pre-built workflow without any manual operation, which can reduce loading time, mistakes and save effort. Conclusion Are you ready to improve customer experience on B2B eCommerce websites with our checklist? Try to do so and the results will go beyond your expectation.
How To Build A B2B eCommerce Website
If you want to start a B2B eCommerce business, first and foremost, the B2B eCommerce merchants need to build for their store a B2B eCommerce website. Forming a website for B2B business is not too difficult, but if you go the wrong way, you may waste a lot of time, money, and effort. Our article today will instruct you on the procedure to form your own B2B eCommerce website in the simplest way. Steps To Establish A B2B eCommerce Website Define Your Goals Developing a B2B eCommerce website should follow your business and market goals, including your target customers and focal products. The suitable website design and structure will help you reach more customers, sell more products and expand your business. While the younger can easily get acquainted with unique and different website structures and feel excited when shopping on an awesome website; the elders may not be the same. They will choose something easy-to-use with clear information, a transparent process, and simple manipulation instead of trying to learn how to use a new website. Picking a group of target users before may help you draw your website building plan effortlessly. Moreover, your focal product lines also contribute to how your website information is displayed. The product information is one of the most crucial factors for customers to make orders and every type of product may have different kinds of information, that’s why you need to decide the focal products before setting up anything, especially your B2B eCommerce website’s content. Define Your Market Firstly, look for your target users. Identifying the clear segmentation will help you serve the best products for the buyers and have chances to make them satisfied. Secondly, research where your target users/customers want to spend time shopping online, then identify the key elements of their favourite platform and apply them to your website. Thirdly, you need to clarify whether the users face difficulties in any stages of the ordering process, tackle and improve them for your website. Last but not least, there are some critical factors that directly affect customers’ buying decisions so you can add some related features to provide motivation for users to make orders. Set Your MVP MVP, which stands for minimum viable products, can help you reduce up-front costs in the long term. Setting MVP for your B2B eCommerce website will harmonize among functional, design, reliable, and usable elements. This approach can make your website become more user-friendly and run smoothly even in peak season. Moreover, the MVP method can enhance the user experience as it can select necessary features and cross out the redundancy. Some common must-have features that your website must include: automatic workflows, order status, shopping history, payment portal, and shipping tracking. Conclusion Are you confident in developing your B2B eCommerce website? Maybe you are, maybe not but let’s try! We hope that our blog will work on your current concerns and support you to build and start your B2B eCommerce business from today. If you’re planning to establish your B2B eCommerce business, make sure to read our post ‘Best B2B eCommerce platform in 2021‘!
