5 Best Strategies to implement BigCommerce back in stock notifications
During high-demand seasons, BigCommerce merchants frequently face situations where customers inquire about out-of-stock items. If these requests go unmet, it can lead to lost customers and negatively impact profits. This article explores the 5 best strategies to implement BigCommerce back in stock notification, helping merchants retain customers and boost revenue. What is BigCommerce back in stock notification? BigCommerce back in stock notification is a valuable feature designed to automatically inform customers when an out-of-stock product is available again. This notification system typically works through email or SMS, alerting customers who have shown interest in purchasing a product that was previously unavailable. Here’s how it works: Customer Opt-In: When a product is out of stock, an option is presented to the customer to receive a notification when the item is back in stock. They provide their email address or phone number to sign up for the alert. Restock Trigger: Once the merchant replenishes their stock, the BigCommerce system automatically triggers the notification to be sent out to the customer. Customer Notification: The customer receives a personalized email or SMS, informing them that the desired product is now available for purchase. This message usually includes a direct link to the product page, encouraging immediate action. Increased Conversion Rates: By offering back-in-stock notifications, merchants can recapture sales that might have been lost due to product unavailability. This system keeps the customer engaged, increasing the likelihood of conversion once the product is back. Boosted Customer Loyalty: This feature not only reduces the chances of lost sales but also enhances customer satisfaction. Customers appreciate being kept in the loop, which builds trust and loyalty toward the brand. Overall, BigCommerce back in stock notification is a proactive way for merchants to keep potential buyers engaged, avoid losing sales, and improve the overall shopping experience. 5 Best Strategies to implement BigCommerce back in stock notifications In Stock Reminder In Stock Reminder’s core logic is to let customers register for an email list that will receive notifications when the item is back in stock. The app also allows for customizing the subscription button and pop-up window to maximize conversion. Furthermore, users can export data to CSV format for further analysis. Above all, the tool is easy to set up and comes with great customer service. However, current customers feedback that that app works better if your products don’t contain a lot of variants with different SKU. Price: Basic plan for $14.95/month Advanced plan for $24.95/month Unlimited plan for $34.95/month InStockNotify This is one of the most highly valued apps in the BigCommerce marketplace when it comes to in-stock notifications. Once an item is assigned to the app, a sign-up field will be added as soon as it goes out of stock. Then InStockNotify will trigger automatic email campaigns to alert customers of product fulfillment. You are free to customize the email template to match the look of your store. The cheap price is another plus point to attract customers. Price: $18/month Back in Stock Product Alerts Back In Stock Product Alerts is developed by Swym to support merchants in driving more sales from out-of-stock and pre-ordered items. The app allows shoppers to subscribe for sold-out items at a variant level. Then it will automatically send alert emails and follow-up notifications to accelerate conversion. One special feature is that customers don’t have to log in to fill up their information. You can retrieve information to stimulate personalized campaigns targeted at alert users. Furthermore, the app can be integrated with your ESP (Klaviyo, Omnisend, Mailchimp, etc.), CRM (Hubspot, Zaius, Salesforce, etc.), social media, and automation platforms. Price: $49.99/month Klaviyo flow Klaviyo is among the most popular email marketing platforms for e-commerce merchants. It is widely used for newsletters, promotion campaigns with email automation, avoiding shopping cart abandonment with automation, and many more. If you don’t want to use another third-party app, you can consider installing a back-in-stock flow in Klaviyo. Basically, when this shopper browses an out-of-stock product, a “Notify Me When Available” button will appear instead of the “Sold Out” button. If they click on this button, a form will show up allowing them to fill in their information. At this point, a “Subscribed to Back In Stock” event will be added to their Klaviyo profile and they will be informed once the item is restocked. This can be done by going to your BigCommerce admin, Storefront > Script Manager, and choose Create a script. Klaviyo developers recommend setting up the script as following: Name of the script: Klaviyo back in stock Location on page: Footer Select pages where the script will be added: Store Pages Script type: Script Next, update the script with your Klaviyo Public API key, and paste the updated script into the script box. Save the script and you’re all set. Note that this requires certain programming skills to install and fix. You might want to hire a technology expert instead of doing it yourself. BackOrder Unlike BigCommerce back in stock notifications apps, backorder allows visitors to place an order immediately instead of waiting for the inventory to arrive. This helps avoid the situation when customers are no longer interested in the item after waiting for a long time. The core logic of the app is to let them order and receive the product later. Once an item is assigned to backorder, there will be a note stating the currently available stock and the available backorder number under the product description. Note that the buy button is still usable with this app. You can also identify the expected delivery date so that the customer knows when to look for the shipment. The app also allows for attaching the backorder list in the invoice to make sure that consumers are fully aware of their order status. Furthermore, you can find tracking of the total number of back-ordered amount and items over time to examine your business performance. How BigCommerce BackOrder Can Help Your Store in BigCommerce Back in Stock Notification? BigCommerce BackOrder is another
How to Use Back-in-Stock Notification and BackOrder to Increase Sales
In the past eCommerce, out-of-stock products could mean lost sales and frustrated customers. Back-in-stock notification has appeared as a simple yet effective solution to this common problem. This powerful tool not only helps retain potential customers but can significantly boost your sales. In this post, we will explore the importance of back-in-stock notifications for eCommerce and suggest the best practices to boost sales. What are back-in-stock notifications? Back-in-stock notifications are automated alerts sent to customers who have expressed interest in a product that was temporarily unavailable. These notifications inform shoppers when an item they wanted has been restocked and is ready for purchase. In eCommerce platforms, back-in-stock notification typically works as follows: Many eCommerce platforms offer built-in functionality for back-in-stock notification, while others may require third-party apps or plugins. Advanced systems can also prioritize notifications based on factors like subscription date or customer loyalty status, ensuring fair distribution of limited stock. By implementing this feature, businesses can recapture potentially lost sales and provide a better shopping experience for their customers. See more: Increase Customer Retention with BigCommerce Back in Stock Notification Best Practices for Effective Back-in-Stock Notification Apply the following techniques to achieve effective back-in-stock notification. Crafting compelling notification messages Timing and frequency of notifications Your back-in-stock notification should be sent as soon as the product is restocked to capitalize on customer interest. However, it’s important to be mindful of time zones to avoid disturbing customers at inconvenient hours. For high-demand items, consider implementing BigCommerce Order notifications to prevent instant sell-outs. If the product remains available, a gentle reminder can be sent after a few days, but follow-ups should be limited to avoid annoying customers. During peak shopping seasons, adjusting your timing to align with customer behavior and increased competition can be beneficial. Personalization strategies Using data to optimize your strategy Analyzing metrics such as open rates, click-through rates, and conversion rates is essential to gauge notification effectiveness. You should track how quickly items sell out after notifications are sent, and monitor which products generate the most sign-ups and successful sales. This data can be used to refine your notification strategy, prioritize inventory restocking, and inform future purchasing decisions. Identifying patterns in customer behavior can help predict demand and optimize stock levels. This data interested in your CRM system will provide a holistic view of customer interactions. A/B testing for better results A/B testing is essential for continuously improving your notifications. You should experiment with different subject lines, message content, and call-to-action phrases. It’s important to test various send times to determine when customers are most responsive. Comparing the effectiveness of different notification channels (email vs. SMS vs. push notifications) can yield valuable insights. Try different layouts and designs for your messages to see which performs best. Finally, each test should focus on a single variable to accurately measure its impact on performance. See more: Top 7 BigCommerce Best App Low Cost for Automated Inventory Management Combining with other marketing efforts Back-in-stock notification should not exist in isolation but can be integrated with your broader marketing strategy. Consider incorporating these alerts into your email marketing campaigns, highlighting newly restocked popular items. Social media platforms can be used to announce the return of high-demand products, creating buzz and driving traffic to your site. You can also leverage retargeting ads to remind interested customers about restocked items they’ve previously viewed. Loyalty programs can be enhanced by offering early access to restocked items for VIP customers. Additionally, consider creating bundled offers that include the restocked item with complementary products to increase the average order value. Enhancing Back-in-Stock Notifications with BackOrder App The BackOrder app offers a powerful solution to streamline and enhance your back-in-stock notification strategy. This tool seamlessly integrates with eCommerce platforms, automating the notification process and implementing many of the best practices discussed above. The BigCommerce BackOrder app from GritGlobal allows for easy customization of notification messages, ensuring they are compelling and on-brand. It provides advanced timing and frequency controls, enabling you to optimize when and how often customers receive alerts. It also offers robust personalization features to leverage customer data to tailor notifications effectively. With built-in analytics, the app empowers merchants to continually refine their strategy based on real-time data. By centralizing these functions, the BackOrder app simplifies the process of turning missed sales opportunities into revenue. In Conclusion Back-in-stock notification is a powerful tool for eCommerce businesses looking to boost sales and improve customer satisfaction. By implementing the best practices outlined in this post and leveraging the capabilities of the BackOrder app, you can transform potential lost sales into real revenue. These notifications not only help recapture customer interest but also provide valuable data to optimize your inventory management and marketing strategies. Contact us today to learn more about how the BackOrder app can help you implement these strategies efficiently and effectively!
