5 Common Customer Segmentation Mistakes

Customer segmentation is the process of creating sub-groups of your shoppers based on their shared characteristics. Given that 77% of ROI comes from targeted and triggered campaigns, customer segmentation has always been one of the core digital marketing tactics. Segmenting your customer base enhances your understanding of customers’ behaviors and thus personalizes promotional campaigns for […]

9 Best Automation Apps For Shopify Stores

As an entrepreneur, you are too busy with getting the task done on time. And there’s only that many hours a day. Thus, the only thing you can do to boost efficiency is to make every hour more productive. This is why having the best automation apps are one of the most important determinants of […]