Best Shopify Apps To Increase Sales
Shopify makes it easier for business owners to set up their stores and sell things online. Additionally, it offers over a hundred apps that foster business growth. This huge number is confusing for any store owner, let alone newcomers. To help you get everything set up appropriately, we have researched the best Shopify apps to increase sales. Using Shopify plugins helps extend the functionality of your store. The best thing is that these small Shopify add-ons can be installed quickly in your online store. Using these apps allows you to promote your products, store, handle inventory, reward customers, and shipping to increase sales. Oberlo Oberlo is one of the best Shopify apps that provide a streamlined supply chain from the wholesaler to end customers. On the one hand, the app is connected with a marketplace where you can search for direct suppliers for your store. On the other hand, it allows you to receive an order and fulfill it through dropshipping customers. OptinMonster OptinMonster is the best Shopify app to convert visitors into customers, which then increases your sales volume. The app helps you create stunning visual features to be attached to your website. This will reduce cart abandonment, increase email newsletter signups, and drive sales and revenue. You can also adjust any element in real-time so as to optimize the conversion rate. TrustPulse TrustPulse is one of the best Shopify apps when it comes to social proof. People are more likely to shop in a store with high reliability and transparency. Therefore, stimulating trust from previous customers is very important to attract new ones. Using TrustPulse can increase your conversion rate by 20%. The key feature of the TrustPulse Shopify app is real-time tracking for demo registrations, purchases, and email lists. Furthermore, you can always match your brand with actionable analytics to boost your conversion. Drip Drip is a simple but powerful marketing tool that can integrate perfectly with your eCommerce store. The app allows for automating email campaigns and dividing your subscribers into different segments. It also enables you to quickly gather feedback from customers and set up abandoned cart email campaigns. Additionally, the dashboard with detailed analytics helps you identify the performance of each campaign. Atom8 Atom8 is one of the best workflow automation apps on Shopify. The app allows you to convert repetitive tasks into workflows that execute whenever needed. Some of the app features are: Auto-publish products Auto-categorize orders according to value, locations, etc Auto-segment customer based on demographics, spending, the total number of order, etc Auto-tag customers on CRM, email marketing, and delivery platforms Auto-generate reports & lists on Google Sheet Auto-notify of low-stock items, abandoned cart, or high-value orders Auto-detect and halt high-risk orders With Atom8, you can streamline your store activities and have a centralized control system. By effectively running your store with the best Shopify apps, you’ll have more time to invest in sales strategy to drive higher revenue. We’re running on Free Forever Plan. Check out the app today and enjoy the work done.
Best Customer Segmentation Examples to Increase Sales
These days, 77% of ROI comes from targeted and triggered campaigns. This number is the result of many effective customer segmentation examples, which have paved the way for these successful campaigns. Each way of classifying your audience goes hand in hand with a specific goal and demand. Generally speaking, marketers often rely on 4 main characteristics to segment their customers, which are based on: Demographics Geographics Psychographics Behaviour Customer segmentation is indeed important to your business. Given the huge number of online shoppers, most of the merchants have integrated automation platforms to get the work done quicker and more efficiently. 1. Demographic segmentation These are messages tailored to customers’ demographic information, such as: Age Gender Location Income Relationship status Annual Income Education This kind of information can be easily gathered when a customer places an order on your website. The advertisement below is targeted at parents whose children are about to start a new school year. During this time, the kids will need new clothes, bags, and stationery, thereby increasing the parents’ spend. 2. Geographic segmentation This simple type of segmentation categorizes your customers based solely on their current location, such as: ZIP code City Country Radius around a certain location Urban or rural Climate One brand that has applied this extremely successfully is the Swedish retailer IKEA. At the beginning of winter when the weather was becoming colder, they placed a huge billboard in Houston with a very creative slogan to market their sheets. This way, they managed to grab people’s attention and triggered their demands without shouting out about the product. 3. Psychological segmentation Psychological information is slightly more complicated to collect than demographics or geographics. You need to perform in-depth analysis to understand your customers’ thinking, fear, and motivations. This data includes: Social status Lifestyle Interests Value Personality There are a lot of examples of psychological customer segmentation. In this video, Traveloka taps into the traditional values of Chinese mothers, specifically their hard-workings. The main goal is to evoke the love of children for their mothers, hence raising the brand involvement and likelihood. 4. Behavioral segmentation This type of customer segmentation focuses on how your customers act in the online environment. For example: One-time purchasers New customers Loyal customers Customers who have just abandoned their shopping cart, etc Their engagement with platforms other than your website might also signal how they will interact with your brand. To track this data, you’ll need to install software such as cookies and have your customers’ consent to collect their information. This workflow allows merchants to take 2 actions: Tag platinum customers who have spent more than $10.000 on their store for special care program Send a personalized thank-you message to interact with each individual customer In this example, Warby Parker’s customer receives a thank-you email right after the purchase, ensuring a constant engagement with the brand. This also helps the brand express its gratitude towards the customer’s contribution to its development. If you’re opening a store on BigCommerce, using automation app – one typical example is Atom8 will handle store management tasks automatically. You can discover it here: Atom8 helps you handle store management tasks to improve business efficiency. Automate your segmentation for better results These examples of customer segmentation might look easy to conduct. However, it takes quite a lot of time and effort to master this tactic. Without an assistant tool, you might end up going around with a bunch of information. Integrate Atom8 to your store today and have the app do the work for you.
