External Data Support (HTTP Triggers) with Atom8
Atom8’s External Data workflow allows you to send and receive HTTP requests to and from any external system. This information can be collected from various sources, including BigCommerce API, your CRM/ERP with API documentation, your store’s inventory management systems, etc. This data can be incorporated into Atom8’s workflow and be used to automate any action on BigCommerce. For example, a BigCommerce store can use Atom8’s HTTP Request action to get the customer’s name, email, and order information from BigCommerce API can transfer that data from BigCommerce to Klaviyo using another HTTP Request action. While most native content management system makes the user manually upload data or reserve integration functionalities behind upgrades, BigCommerce stores can now use Atom8 as the integration bridge between any application. Here’s an example of a HTTP Request action deployed to update BigCommerce orders. To better understand Atom8’s HTTP functionality and possibilities for your business, book a free product demo session with us today!
Follow Up with Leads After an Order is Placed
Send personalized emails (or any other follow-up emails) to your customers when a transaction occurs via email marketing tools (MailChimp/SendGrid/Klaviyo). By humanizing the relationship between your business and your clients, you will gain customer engagement that results in excellent brand loyalty.
Auto-Publish & Switch Banners on Website
Promoting multiple sales campaigns on a website can be quite a challenging task. This workflow allows you to automatically & continuously publish & switch banners on a pre-scheduled basis, saving a lot of time & effort invested in manual tasks.
Auto-publish Blog Articles to Your Website
Regarding a sales & promotional campaign, you will want to schedule publishing blog posts to your stores. Now, Atom8 can execute all these manual tasks on a pre-scheduled basis, saving a lot of time & effort invested in manual tasks.
Apply membership prices to specific customer groups
Imagine you want to increase sales of a specific product by applying for this promotion. If any customer purchases this product, he will be a membership customer. A special price list for other products in the same category will be made visible when he navigates the store on some special sale occasions.
Integrating with Mailchimp/Sendgrid/Klaviyo
To a BigCommerce store owner, effective email marketing software allows you to easily group your subscribers into segments and message the target customers. Atom8’s native integration with Sendgrid, MailChimp, and Klavyio can unlock the full potential of automation in your engagement with new contacts, helping you to deliver a faster, more personalized customer experience.
Segment customers on email marketing platforms
When a customer has just registered on your store, you’ll want to add this customer to email marketing platforms to a specific list or segment so that corresponding campaigns will be promoted to this new customer. After some time, you’ll want to migrate this customer to another segment for other campaigns. Atom8’s automated workflow can connect to MailChimp, SendGrid, and Klaviyo and will help you minimize efforts to do these tasks in less than 5 mins.
Email customers after a quiet period of no orders
If customers do not create any orders in x days after their registration, send an email to the customer. This is an excellent opportunity to show off your new stocks or incentivize customers with promotions! Also, notify the customer service team to take care of those customers.
Top Marketing Automation Workflow Examples to Learn From
There are many examples of marketing automation workflow these days. This is because marketing activities such as social media posting, email marketing, and ad events required to be executed over and over again. With a huge amount of product and tactics, it becomes extraordinarily tedious and time-consuming. As a result, many businesses have deployed automation tools to accelerate their marketing performance. In this article, we put together a list of the 4 most effective marketing automation workflow examples every business should implement to maximize its effectiveness. 1. Engage with customers from the first stage Regular engagement is the key to stay on your customers’ top-of-mind. You need to be in touch with visitors everywhere along the buyer journey, from the first impression to post-purchase support. However, this becomes extremely daunting when you have thousands to millions of customers. One of the most popular examples is the marketing automation workflow to sort new customers in a special category and send them a welcome letter. This can be done by incorporating your automation platform with email marketing tools such as Mailchimp and Klaviyo. Take a look at the example above, Airbnb guides their customers through all the necessary steps to complete their registration, thereby raising the chance they’ll make an order. 2. Apply discount to multiple products Discount programs can increase the number of visitors to your store and thus raise your sales revenue. At the same time, customers who receive a discount offer might feel like they have a better deal, thereby more likely to become your loyal customers. Multiple types of discounts programs include: Loyal member discounts Seasonal discounts Promotional discounts Volume discounts Calculate your discount price and set up a workflow to publish the list on the due date using an automation tool. This is an example of promotional discounts that pops up when new customers visit the website. With this coupon code, visitors are more likely to subscribe and buy from you. Even if they don’t purchase, you’ll still have their data for the nurture program later on. Meanwhile, this seasonal sale is only available at the beginning of the school year and is targeted exclusively to teachers. 3. Retarget inactive customers There’re always some customers who registered on your website but left without making a purchase. The reason might be that they are not satisfied with the product, or the price is too high, or they’re simply doing window-shopping. Whatever it is, you’ve missed out on potential customers. Therefore, re-engagement is necessary. To do this, build a marketing workflow automation to tag customers when an account is created and send them an email afterward as examples below. In this example, the brand starts with “We miss you!”, saying that they’re aware of the time without contact. This email is also tailored to the received with a voucher code as a motivation. 4. Send an abandoned cart reminder Shopping cart abandonment is another painful experience every business has to face up. To avoid loss of money and resources, you should try to reduce the abandoned rate as low as possible. There are many solutions to this problem, yet automation is probably one of the most optimal. Track your customers’ on-site behaviour and send them a reminder at least one hour after abandonment. You can also incorporate a discount promo to incentivize customers to take action. A reminder can be this simple with an active link embedded in the button. The visual makes it more elegant and comfortable. This email moves further to include personalized greeting at the beginning, implying that the brand pays special attention to each customer. Start your own marketing workflow automation example These are examples of marketing automation workflow that have been successfully applied by a lot of businesses worldwide. But remember that besides automation, you should also take a good look into your content. A combination of content quality and automation would bring the most of your revenue. And if you’re looking for an automation solution, check out platforms like Atom8 and Ergo.
Marketing Automation Benefits for Online Businesses
Among efforts to digitize businesses, eCommerce marketing automation is probably the fastest emerging trend. In general, automation platforms enhance marketing efficiency while releasing the pressure to personalize the experience for every customer. In this article, we discuss how marketing automation has helped online stores accelerate their operational performance. What is marketing automation? Marketing automation is the integration of automation software into a business’ promotion effort. This application can effectively solve repetitive tasks such as personalizing each email, uploading social media management posts, or generating data on a spreadsheet. The technology allows for streamlining information from the first touchpoint to nurture your potential customers and take care of them post-purchasing. By taking over manual tasks, automation software offer marketers more time to think through high-quality content and out-of-the-box solutions for the business. A lot of studies have been conducted to examine the effectiveness of email marketing. Interestingly, the results are all positive: Marketing automation helped 76% of marketers increase their ROI within a year 80% of others report a surge in lead generation after incorporating automation Automated marketing increases the conversion rate by 15-20% How can these figures be achieved? Let’s look at the way marketing automation benefits online businesses. How does marketing automation benefit your business? Increase marketing efficiency Marketing automation can post social media content on your behalf every day according to the predetermined timeline. You no longer need to pay attention to the publishing process anymore. It also reduces error when you operate on multiple platforms, each of which has a distinctive content goal. Additionally, your staff can launch your nurture email, run ad campaigns and post a blog on the same app, making the work less confusing and more time-efficient. Improve lead conversion and ROI Marketing automation tools help you track your conversion rate and manage your leads more effectively. Since being stored in a single platform, your leads will be scored consistently based on common criteria to generate better quality lists. At the same time, the platform allows for easy extraction of data for personalization and retargeting effort, which helps foster your ROI. Enhance alignment between the marketing and sales objectives Integrating your marketing and sales effort on the same platforms can help tighten your marketing and sales team. This is because the apps allow you to set consistent scoring parameters and definitions of qualified leads. They also automatically convey notifications within and between the teams, thereby reduces miscommunication and increases efficiency. Foster a concrete omnichannel overview Reporting is no longer a daunting task with the use of automation. It is always possible to ask the platform to extract reports on any channel. Thanks to the huge data stored in the system, automation apps can give you an accurate overview of your overall process. This will free you from scanning through a lot of data points and focus immediately on critical points. Marketing automation with Atom8 Atom8 is a workflow automation platform designed exclusively for BigCommerce merchants. Besides order categorization and inventory management, the app is extraordinarily beneficial for your marketing activities. For example, once a customer orders an item, you often have to label it based on address and order size and notify your staff about this placement. Additionally, you can create another marketing workflow that runs simultaneously with these activities. After being installed, Atom8 will send a confirmation email tailored to your customers without you having to rewrite it. This will save you a lot of time and free your mind from worrying about trivial tasks. Now it’s not just me who is promoting marketing automation. More than 75% of companies are operating with marketing automation these days. So incorporate one, or else you might risk lagging behind your competitors.
