5 Things To Consider In A B2B eCommerce Platform
The B2B market allows a company to close a deal with another organization. It is informational, straightforward, and offers more revenue opportunities. To have a successful operation, you need a B2B eCommerce platform with good features. In this article, we’ve summed up all functionalities you need to consider while choosing an operation platform. 1. Segmentation You should be able to create a different segment for the B2B market because the order quantity might vary. You always need to create group designation and classify customers accordingly. Check if you can segment customers based on quantity, order value, location, and other details. 2. Price lists for customer groups Personalized price lists offer a great incentive for consumers to buy from your store. However, you need to be able to apply different prices for different groups of people. One way to do this is to set up prices based on order quantity, from the minimum to maximum. You can also create a specific price with a specific catalog. You need to set up a product and pricing structure as well. All of this is impossible if your B2B eCommerce platform doesn’t support customizing price lists. And without it, you risk missing out on many potential customers. So pay special attention to this function. 3. Flexible payment method Payment should be flexible all the time. Your customers should be able to pay with any method they’re comfortable with. You should at least have all the basic options, including debit card, credit card, iDeal, PayPal, etc. Make sure that the payment process is safe and transparent. Don’t forget to send a payment confirmation to your customer. 4. Bulk buying options For the B2B market, the client always buys a huge product ratio. So a buy-in-bulk option is highly needed. This is a flexible buying mode that will encourage your customer to close the deal. Your customers need to know the quantity needed to get a bulk price. If it is good enough, they are more likely to purchase in mass even though they need a little bit less than that. You might also want to check out other types of buying options that can improve your store performance such as pre-order and backorder. 5. Restricted access Sometimes, you have to restrict access to your eCommerce platform, permitting only a specific group to see content and products. One way to ensure this is to use password protection. This function requires customers to fill up the form and create a profile by using a username and password. The business can control the main page visibility with proper features. This empowers you to hire proper prices and product lists or block unregisters visitors buy. Conclusion It is necessary that your B2B eCommerce platform supports all the needed functionalities to run your business effectively. These features help generate more sales and increase more profit ratio. Choose the best deal online and then proceed now! Always implement advanced features which make your B2B portal user-friendly. If you wish to convert your open-source Magento store into B2B format, GritGlobal has now offered a B2B platform exclusively for eCommerce merchants who wants an open-source eCommerce platform with an affordable pricing plan. You can discover here: You can now convert your Magento store into a B2B format website without effort.
Top BigCommerce Stores: Silent Pool Distillers – Migration for Growth
About Silent Pool Distillers Silent Pool Distiller is another famous store that is present on the BigCommerce. BigCommerce is a top-class website that assists people in reaching a wider and new audience. It increases the reach of the business platform by increasing the conversion rates, growth rate, and development of the business. However, the main business idea of the Silent Pool Distiller is unique. One may wonder how a person may come up with a unique business idea. The founder of the Silent Pool Distillers is Ian McCulloch. Ian McCulloch, a former commercial director of ITV, was seeking a project when he retired. Setting up his own distillery in the lovely Surrey Hills provided him with inspiration. Ian created the idea for Silent Pool Gin when he met co-founder James Sherbourne in a local pub, The Onslow Arms. This is how the Silent Pool Distiller came into being. The Need for a Scalable Ecommerce Platform Silent Pool’s mainly relied on traditional retail distribution until 2020, with several well-known retailers like Waitrose. However, with many of the corporation’s market routes, such as Duty-Free, pubs, and restaurants, set to cease in March 2020, the corporation needed to discover new ways to generate short-term revenue. This was the time when Silent Pool Distillers were considering new methods of marketing products. They needed to reach a new audience to increase their generation of revenue to a greater extent. Migration to BigCommerce Silent Pool began by focusing on its direct-to-consumer (D2C) channel. Due to changes in its marketing strategy and production strategies, the Company started experiencing 5 x increases in sales volume. Glasses, bar runners, and candleholders were among the items sold in bundles to let customers recreate the pub experience at home. Over the last few months, this has been a crucial component of the plan. The biggest milestone in the brand’s marketing strategy came about when the Silent Pool Distillers chose BigCommerce. BigCommerce helped the Company in setting up a great interactive and intuitive platform online. The eCommerce Platform of BigCommerce had the entire essential marketing tools that assisted them in increasing their reach in the market. Achievement with the New Platform Silent Pool started working with BigCommerce in late 2018 when it was seeking an Open SaaS platform with a larger ecosystem of apps and solutions that could plugin and allow the site to grow with the Company. BigCommerce won out over other eCommerce platforms as the best alternative for the organization after being shortlisted. BigCommerce helped the Silent Pool Distillers in generating a greater amount of revenue during the lockdown period. Therefore, the Company’s conversion rates increased by 56% as well as increased orders by 419%. All in all, the revenue of Company increased by 550%. Conclusion The new platform helped the Company in understanding the perceptions and demands of the people. This gave Company raw data for research purposes, which enabled the Company in understanding the buyer persona of the people. Therefore, the Company had experienced tremendous business growth in the last year during the lockdown period.
Automation Tips For B2B Ecommerce Retailers
In this digital world, the number of eCommerce retailers is growing every day. Furthermore, B2B eCommerce retailers have increased and benefited the people. Amazon, Alibaba, and eBay are the top examples of B2B retailers. There are also many other companies that are offering the highest-quality services to people. The main reason behind the success of these companies is that they automate specific workflows. Particularly, these are the automated workflows that increase the efficiency and productivity of the employees. The automated workflows enhance the usefulness of the platform and reduce the workload. By minimizing time-consuming and manual tasks, the business will have more effort and room for growth. Top Automation Tips for B2B Ecommerce Retailers Following are some of the top automation tips that will help you in increasing productivity levels in your Company: Effectively Manage Product Data Companies that use e-commerce might have a lot of product information. There is greater importance attached to the products such as descriptions, dimensions, and inventory. The platform organizes and arranges the product data. It is bulky work. So, there is a software system namely a product data management (PDM) system. The B2B retailer makes it standardized and accessible. If you have been trying to manage the product data smartly, look no more. Find yourself the best Product Data Management system. It will give you insightful remarks and a view of its profile. Automation will come in handy when a B2B store needs bulk editing or exporting specific data fields to a file. Customer Segmentation This is the separation of the target market into separate groups. These separate groups are based upon similar service or product requirements. In terms of individual demands and purchasing habits, each group is distinct from the others. This is why you can’t have the same level of success in all categories. Customers can be auto-segmented with conditions regarding products purchased, order value, or any other activities. It is important to segment customers for engagement campaigns. For instance, personalized messages or product recommendation works better with analyzed purchase behaviors. Pricing automation One of the amazing ways to save time and effort is to use pricing automation software. Business owners can feed the appropriate information into the software system. Then, the pricing automation system would generate useful data regarding the pricing and determine the appropriate price. Moreover, for enterprise platforms like BigCommerce, you will have the option to publish different price lists for separate customer groups. This will especially benefit B2B businesses with dynamic pricing strategies. Automated Order Management An order management system (OMS) is a technology that helps merchants track orders across several channels. Order processing and fulfillment are the actions that are undertaken by the system. Automation Order Management enhances the productivity and efficiency levels of the employees. It helps them in offering the highest-quality services to the people. GritGlobal has now offered BigCommerce and Shopify automation app, named Atom8. If you’re looking for an effective automation app with affordable pricing plan, you can discover our Atom8 automation apps: Atom8 on BigCommerce: Atom8 on Shopify: Inventory Management System An inventory management system (also known as an inventory system) is a method of tracking items across your whole supply chain, from purchase to production to final sales. It determines how you handle inventory management in your company. It offers alarms for low stocks or out-of-stock products. This is how it helps in refilling the stocks of the Company’s inventory. Moreover, inventory management or PIMs offer stock calculation and demand forecast for better planning. There are different types of free as well as premium inventory management systems available in the market. You can test them out and go with the software system that serves you well. B2B companies, however, might need a bit more carefully planned approaches to find necessary automation features. In case of zero inventory but you don’t want your customers to skip purchasing your store due to the accidental mistake, changing it to backorder status will help. Customers can purchase your products as normal, and their purchased items will be dispatched when it’s in stock. Don’t forget to discover our app BackOrder: The app allows your customers to purchase even with 0 inventory Further reading: Best Inventory Management Automation Use Cases Conclusion These are some of the top techniques that help in automating workflows the B2B Ecommerce Retailers. Thus, it increases the conversion rates, sales rates, and revenue of the business to a greater extent. Ultimately, an eCommerce business should automate all possible tasks to maximize productivity. In order to do that, merchants need to ensure that all technical systems can integrate with each other, or implement an eCommerce workflow automation to manage all processes.
