Effective Content Management With Atom8
Content management has never been an easy task. There has been tremendous growth in the eCommerce industry during the past few years. It is expected that the share of eCommerce in world retail sales will reach 23% by 2023. This is an opportunity for stores looking to create or expand their online presence. There are many ways to attract customers online. Perhaps the most grounding method is to constantly improve your content. This includes everything from the product name, images, and descriptions to your blog posts and web pages. More importantly, your content should be tailored to the right customers and be present in the right place at the right time. All of this takes up a lot of time and effort. Without an automation system, merchants often have to wait until midnight or the exact timing to publish their content. In this write-up, we’ll introduce 4 automation workflows that help manage your content more efficiently and save a lot of time. Publish a landing page Landing pages are one of the core components of your website. A landing page is a type of web page with one central purpose, whether it is to download an ebook or register for a webinar. Normally, the landing page is designed to convert visitors into leads by asking for their information in exchange for a desired offer. Suppose that you want to publish a page containing the summer gifts for your customers. After having all the materials prepared, go to Atom8 and follow this instruction: 1. Choose the time you want to publish your page. 2. Set the workflow condition as filtered by content. 3. Select the web page you want to publish. 4. If the page is for temporary use, fill in the exact duration in the delay section. 5. Save the workflow and let the system publish the page on your behalf. Change the banner ad Banner ads are a popular form of image-based digital advertising. It is often used to direct customers from the host website to the advertiser’s website. It can also lead customers to different pages within a website. In some cases, each page is attached with a distinctive version of banner ads. Marketers also adjust their content over time to improve performance. However, it is time-consuming to manually publish every piece of ad separately. So store owners often rely on automation platforms. 1. Choose the date and time for the publication. 2. Set the condition as filtered by content. 3. Select the pre-built ad of interest. 4. Activate the workflow and you’re free to go. Publish a blog post Blog posts are perhaps the most widely-known digital content these days. The term refers to any article, news, or guide published in the blog section of a website. Normally, the publish date and time are set after you hit the publish button. To save time, many marketers often prepare a lot of posts in advance and schedule them for the whole period. You can do this by: 1. Update the content on your blog section and save it as a draft. 2. Select the publish date and time on Atom8. 3. Set the workflow condition as filtered by content. 4. Select the post you want to distribute in the future. 5. Save the workflow and you are all set. Publish a price list There are 2 major pricing methods, which are dynamic and personalized pricing. While the former infers that different customers at the same time in the same place would see the same price, personalized pricing allows different customers to see different prices at the same time. This helps maximize the sales capability of every individual customer and expand your loyal customer network. Complicated as it may sound, a personalized price list can be easily done with a content management tool: 1. Choose the date and time for the workflow to start. Remember to choose the type of trigger (one time, daily, weekly, or monthly) 2. Set the condition as filtered by Content 3. Select Publish price list under Price list publication 4. Choose the list you want. Set the workflow status as active. And you’re done. Final note You can always install a distinguished content management system. However, you will need to make sure it could be integrated with other apps to centralize your management. Why waste your time when you can do it all with Atom8? Install the app today to manage your content more effectively!
Common eCommerce mistakes to avoid
Managing an eCommerce website is not simple and business owners can easily make mistakes. In the long run, the following common misstep can negatively affect your store in various aspects. For instance, poor experience decreases conversion rate and increases churn rate, making it hard for any business to grow and thrive. Insufficient product and customer research Research is very important. Before publishing an eCommerce website, make sure you properly research demand, trending products and determine your target market. Then, it is necessary to check your competitors and decide on appropriate pricing. New business owners usually immersed themselves in trends. As a result, they might neglect research and planning. Ultimately, adequate research helps merchants evaluate profitability and facilitates a successful business launch. Picking an unscalable platform If you never set a scalable platform then your online business will never grow. If your website does not support multi-site and multi-tenancy, then you will not able to expand your business properly. Your website platform always needs to grow as per customers’ demand. If you will select an unsalable platform then it will be your mistake. Cost might affect business owners’ decision to select a suitable eCommerce platform. However, it is much more efficient to use starter plans of scalable platforms and upgrade according to your growth rate. Provided that they are user-friendly, more flexible in terms of integrations, and have convenient features. Poor-quality product page You always need to make superior quality product pages, given that they are crucial purchase decision points. Customers always prefer fast-loading websites with attractive visuals and clear information. Therefore, optimizing product images and descriptions is essential, as they give customers a better evaluation of the product. Moreover, make sure that the purchase process is user-friendly and customers can easily access relevant policies. Not to mention, adding product recommendations on your product pages can help increase eCommerce AOV. Confusing navigation Specifically, navigation is not only adding categories and subcategories on your website menu but also how customers can move between pages and find what they need. Better navigation means that your categories are clearly labeled and appropriately divided, all pages have a menu and links to other pages and your site have a convenient search bar. Optimizing navigation can hold customers on the website longer and also increase conversion rate. Vague or unaccessible policies and contact info Common eCommerce mistakes new merchants can make include not putting up enough information. eCommerce websites always need simple terms and conditions and legal information. Basic information your site needs to increase eCommerce trust and accessibility are: Privacy policy Term of use FAQs, guides, or policies regarding the buying process Return, refund, or backorder policy Contact information: address, email, phone number, live chat, or other social channels that customers can reach you when they need support Lack of payment and shipping options Customers always prefer those sites for shopping that have secure and easy payment modes and payment gateway. If your website does not include payment and shipping options properly, then it can create a bad impact on your site. Moreover, your customers might have access to or favor different shipping and payment options. Having no other options can be a barrier to purchase. Wrap up Check and analyze all eCommerce mistakes on your website and rectify them properly. Such mistakes need to change it helps to increase website traffic and increase profit ratio. If you want to enlarge your online business, then frequently you need to check your website features, analyze those features and identify those problems and solve those problems as well. This helps to generate more sales and increase more traffic. Find the best deal online and improve website features and ranking to get more traffic always.
