5 eCommerce Store Preparation Steps To Sleigh This Christmas Holiday
Christmas Holiday is one of the hottest sale seasons in the year which brings a large number of customers and revenues for your eCommerce stores. According to Statista, the revenue of retail sales in 2021 Christmas will grow to about 755.3 billion U.S. dollars. The better you prepare for it, the bigger achievements your eCommerce will receive. eCommerce Christmas holiday is a valuable opportunity but also a challenge for online stores. This article will show you how to catch the opportunities and overcome the challenges to get success Ultimate Guides To Make Your Ecommerce Christmas Sale Perfect Prepare New An Attractive Christmas Products You may be concerned about what people tend to buy for their upcoming eCommerce Christmas holidays. Obviously, the decorations, foods, clothes, toys, items for gifts will be the top priority for buyers at Christmas. You should prepare for these must-have products to meet the average demand of customers. According to Statista (2020), gift cards were the most popular Christmas gift as 48% of respondents said that they intended to buy Christmas cards for this holiday season. Besides, a considerable number of respondents stated that clothing was their Christmas gift choice. Moreover, if you want to attract more customers, it would be better to prepare some unique and impressive items like colorful bulbs, impressive Christmas trees, etc. Create an Ecommerce Christmas Atmosphere The best eCommerce stores are which can give customers the best real shopping experience. When all the brick-and-mortar shops start to decorate their shopping corners in Christmas styles, the online store owners should apply some new Christmas themes to cover the shopping site. Moreover, animation or music should be added to the eCommerce website to enhance customers’ experience. You can use the automatic application to help you change the Christmas theme every 2 hours. Shorten Waiting Time According to Financesonline 67% of Christmas shoppers want to plan to buy more from online marketplaces and they spent $201.32 billion online during the holiday season (Digital Commerce 360, 2021). When your eCommerce becomes crowded as you have so many interesting selections for customers, another thing you need to pay attention to is enhancing site traffic and speeding up the order fulfillment process. The customers will become impatient if they need to take too much time waiting for any buying process. They may abandon their carts and leave your stores without finishing the orders. To shorten their waiting time, it would be necessary to use the automatic application to convert the order process to automatic operation, which only takes a little time to run without any mistakes. Moreover, you should upgrade and improve your website to avoid slow traffic when there are so many visitors. Launch Christmas Marketing Campaign It will be useless if you have prepared carefully for everything but nobody knows about your thrilling eCommerce Christmas sale. That is why you need to launch an eCommerce Christmas marketing campaign. There are so many forms of marketing that you can choose from. However, following the trends and the effectiveness of each form, email marketing, and marketing on social media platforms can bring you the best results. To avoid making your marketing emails become junk mails or spam, you should send them to suitable customer groups with well-matched and useful content. It is not difficult to do so, the support of an automatic application that can track your customer’s behaviors and group them into best-suited segments. Discounts And Promotions Discounts and promotions are traditional approaches for a successful eCommerce Christmas sale season. Have you heard the phrase “old but gold’? Discounts and promotions are extremely valuable to motivate customers to buy your products as in 2019, 47% of purchasers stated that they only buy on-sale items in the holiday season. (Salesforce, 2019) Selecting the right products for discounts and establishing attractive promotion strategies will create a powerful motivation for customers to buy at your eCommerce store. You may need to consider some common forms of promotion “buy 1 get 1”, early payment discounts, overstock sales, free shipping discounts, etc. Conclusion Are you ready for the upcoming eCommerce Christmas with massive revenues? Take action with the 5 steps above and you achieve a successful Christmas sale season!
Ultimate Guide To Decrease Churn Rate In B2B Ecommerce
Customer churn rate directly depicts the extent of B2B customers satisfaction and the effectiveness of our customer service and marketing. With a high churn rate, the businesses will deal with considerable loss of customers, revenues, profits, and even reputation. To help B2B eCommerce businesses increase and maintain a good customer churn rate, we have conducted research and concluded the most effective ways as below. Tips To Reduce B2B Ecommerce Churn Rate Make Clear Why Customers Leave Your Stores To deal with any problem, the first and always step is to identify the reason behind it. In this case, the reason why customers leave your stores is the key to tackle the high eCommerce churn rate. Frequently collecting customers’ feedbacks is the easiest way to find out the causes. You can do a survey by questionnaires which are sent via emails at purchase thresholds, face-to-face interviews, or observations. To automatically use emails to conduct surveys, some automation applications like Atom8 on Bigcommerce and Shopify platforms will help you. Atom8 on BigCommerce: Atom8 on Shopify: Pay Attention To Bad Signals Another way to realize potential factors that cause customers dissatisfaction is by utilizing tracking tools. You can use eCommerce automation software to track customers’ behaviors on your online stores. The most frequent clues that prove the ineffective customer service and marketing are that the customers don’t click products recommendation ads, ignore promotion emails, don’t use vouchers, etc. Besides, there are many serious signals that you need to pay more attention such as suddenly stop visiting, significantly reduce time spent, usually abandon shopping carts, etc. The automation software then reports all the results of customer tracking, generates data into sheets for further analysis, and helps the business runners take suitable actions to deal with, thus preventing the upcoming low eCommerce churn rate. Enhance Customer Service Customer service is the main department that is in charge of increasing customer satisfaction and reducing eCommerce churn rates as the customers’ behaviors are usually affected by the way we treat them. Customer supporters could be your staff or chatbot must be able to support customers immediately and establish appropriate solutions. To reduce labor cost and time response, it would be better to use automation applications, set the sync for frequent customers’ concerns and the bot can automatically answer right away whenever receiving questions from customers. Maintain Customer Relationship Maintaining and nurturing the customer relationship is the key point to convince customers to buy products at your online stores again and reduce the eCommerce churn rate. The frequent and effective marketing strategies will harden this relationship. You can group customers into suitable segments based on some criteria like value purchased, product types, time spent, profile, etc., to launch well-matched email marketing or other marketing campaigns. This approach will make the customers feel excited and avoid disturbing them as we send meaningful and well-suited information to them. Conclusion Reducing the eCommerce churn rate is not as difficult as we have imagined. We believe that our tips above will work well in different contexts so you can apply all of them to your eCommerce business operations.
