Schedule a whole promotional campaign on your BigCommerce store
BigCommerce merchants! Do you have a campaign with a tight promotional schedule for the upcoming peak seasons? We really know that managing an eCommerce store really takes a lot of time and effort (approximately 50% working time spent on manual tasks), even money to hire staff to achieve the highest efficiency. This becomes even more dramatic during peak seasons. But this article will show you how to schedule a whole promotional schedule, which takes as little effort as possible and still delivers accuracy and efficiency. This article will guide you on how to use Atom8 – an automation tool that allows merchants to schedule workflows that can run at any time. All you need to do is just read this article and refer to our guide. Let’s take a look! How to schedule a whole promotional campaign on your BigCommerce store 1. Plan your campaign For a successful campaign, we need to have a preliminary and specific outline. You must build and execute well-researched campaign strategies in order to successfully promote items. Then, how will you organize this campaign? Considering any of the promotional factors: discount code, voucher, sales prices, etc. Which of your products will be discounted, and how many discount products are you planning to launch? It’s crucial to set a timeframe for the marketing campaign while planning. 2. Publish banner ads Surely you will want your products to show up prominently in your store. Banner ads are a great way to show coupon codes, promos. So, what you need to do is to design eye-catching and attractive banner ads. The content of these ads should include the promotional price, the release, end time, and some product features (if any). In addition, keep it simple, and it should include the CTA button for better effectiveness. Atom8 has a template for you to create banner ads and set releasing time: 3. Send email and messages to customers Emails are very important in letting customers know about your upcoming promotion. It helps merchants reach out to potential customers as well as increase traffic and sales. Let them know that your product is on sale, they will come to buy. Keep the email simple, easy-to-read and attractive. The workflow then can be set up as follow: 4. Change theme To contribute to the atmosphere of any festive season, changing the theme is also very important in raising awareness of that day. Changing theme will help your store: Impress guests Convenient for product display Improve shopping experience Become more convenient for merchants than changing each particular product if the promotional theme is different than normal Change theme with Atom8: 5. Merchandising Discounted products for each specific event should be placed in special categories – that’s how your products will attract special attention to customers. It could be products that are on sale during the season of Black Friday, Christmas, etc. For example Black Friday sales items, Christmas break, 50% off, etc. 6. Release price reduction After all the preparation, you can now come up with a sensible product discount strategy to drive your customers to buy from you! By using Atom8, you will get benefits such as: The price is changed at the right time, both when the promotion starts and ends Quick setting if there are various discount strategies Error/confusion minimization because of manual updates during a tight schedule, which can cause confusion and revenue loss to merchant Automate everything with Atom8 Atom8 allows you to arrange the timeframe quickly and precisely. This is an automation tool that allows merchants to turn repetitive tasks into workflows that can run at any time. A whole promotional schedule will be carried out by Atom8 and what you need to do is just focus on creative tasks that need the human brain! Atom8 is available here for your better business revenue: The app saves online merchants hours of working thanks to intelligence functions. Final words It is true that managing your e-commerce store is hard work, especially ECommerce store management holidays. Fortunately, automation has made your life so much easier. Notice that, the most profitable holidays for merchants are Thanksgiving, Christmas, and New Year’s Eve will come soon. During these days, you can create a sense of excitement and anticipation around your sale by installing a countdown-to-sale clock on your site. This helps your website stand out from others. Moreover, don’t forget to create trendy content that builds up your store’s awareness and you will reach your store’s best performance during holiday seasons!
4 essential product management workflows for BigCommerce stores
As a BigCommerce merchant, how fast and efficient are you working with your store? Have you known that doing manual tasks on BigCommerce can take you about 50% of your working hours? Thus, doing a proper product management workflow to run your business is crucial as it enhances your business productivity and efficiency. More specifically, you can reduce up to 4 hours of work per day! The blog will give you an example of 4 essential product management workflows for BigCommerce stores. Let’s take a look! 4 essential product management workflows for BigCommerce stores Schedule for promotion During peak seasons like Black Friday, Cyber Monday, Valentine’s Day, or Halloween, making discount decisions is very important for merchants. It helps you attract more customers based on discount codes and promotional items. With an automation app on BigCommerce, you don’t have to wait until the peak seasons to offer your discount codes or discount products. This massive amount of workload is lessened by automation software. In addition, sometimes your customers may find cheaper prices at your competitors or negotiate with you for a price decrease, automating it also allows you to increase customer shopping experience and sell more. Change product availability status A large number of categories that exist in your store will make it difficult to control inventory. Your customers might not feel happy if they see a lot of products have 0 inventory. Having software that automatically alerts you for timely intervention is essential to managing your catalog smoothly and keeping it clean. And yet, you can also automatically adjust the items to “pre-order” and “back-order” status to out-of-stock items. Moreover, you can send an email automatically to customers when the goods are available. Track product performance Checking the performance of each item in time is crucial for the right strategy for each product type. Automation software will help you get data on how the goods are linked with the quantity sold by sort order, helping you get an accurate insight and overview to make timely decisions. Switch product category Once again, do you have products that bring you a huge profit? Or simply you have items that are in stock with high quantity and you want customers to notice it? Those products must definitely be listed in special categories for higher customer attention. One great example of BigCommerce product management workflow software is Atom8 – an automation solution available on BigCommerce now tackles any of the above concerns. Despite having a lot of powerful capabilities, it is simple to manipulate and use. Atom8 can perfectly integrate with your BigCommerce. This makes it simple to use, automate, and administer your online business. Discover Atom8 here: Atom8 makes store management tasks effortless by automation. Final note Your BigCommerce store will run a lot smoother if you have an effective product management workflow, one of which can be helped by automation software. Hope this article will help your business grow even more!
